Rural tourism is based on the purpose of tourism and vacation, with the village wilderness as the space, with the humanistic without interference, ecological destruction, with the characteristics of wandering and wild behavior.
With the continuous advancement of rural revitalization, more and more "transformed" villages attract people with their unique landscapes and humanistic customs. In recent years, with the development of rural tourism, the form of rural tourism has gradually become diversified, throughout northern Fujian, there are many villages "playing" out of their own characteristics: Wuyishan Wufu Town to Zhuzi culture as a starting point, for people to experience Zhuzi culture to provide more materialized carriers. Jukou Township, Yanping District, with the theme of "Ancient Cuo Style", creates a tourism pattern in the whole district. Shaowu Heping Ancient Town launched an "immersive retro tour", which combines new gameplay with millennium culture to create a new situation in the integration of culture and tourism...
Rural tourism is becoming more and more prosperous, but its development is still in its early stages, and in many ways it is not yet mature, and it is difficult to attract tourist groups in a long-term and stable manner. What are the development shortcomings of rural tourism? How to promote the quality and efficiency of rural tourism? In what ways should rural tourism be upgraded? These are all questions worth thinking about.
The reporter saw that in Wutun Village, Chaping Township, Songxi County, although the large lotus pond at the head of the village is still beautiful, the wooden boardwalk on the lotus pond has gradually been eroded by wind and rain, which looks quite "weak and can't help the wind". The main ancient roads in some remote villages are also "green grass and blue sky", which makes tourists who have the heart to play a bit feel discouraged.
Needless to say, the problem of scenic spots falling into disrepair needs to be solved. The maintenance of rural tourist attractions requires a special group of people to take care of and operate for a long time, and villagers cannot be allowed to regard them as "doorsteps".
The main body of the village is the villagers, and it is necessary to combine rural tourism planning with the indigenous people, and integrate their living habits, as well as local characteristics such as food and folklore into the landscape.
Local architecture in the countryside should also have its own characteristics. The countryside in northern Fujian is mostly yellow mud walls, and once the rural houses are rebuilt, they are easy to get closer to the "white wall and black tile" Huipai buildings, and the rural buildings become uniform, resulting in the lack of regional characteristics. It is necessary to create vernacular architecture with regional characteristics so that tourists can find different rural experiences, and rural tourism can exert its unique charm.
Increasing the tourism industry and enriching the experience of tourists is also a breakthrough in rural tourism. For example, Wuyishan City launched the Rock Bone Flower Fragrance Roaming Trail, which combines tea culture with tourism. The modern agriculture of Shunchang County also allows tourists to have a richer experience. Rural tourism also requires more understanding and more detailed industrial planning.
In fact, rural tourism has become an important part of family life today, especially for families who can only rest on weekends in addition to holidays, short-distance rural tours are the primary choice for family travel, leisure and relaxation, close to nature, rest and recuperation is the main purpose of tourists. Under the background of normalized epidemic prevention and control, short-distance and short-term rural tours are also more favored.
Rural tourism market demand is strong, the effect of enriching the people is outstanding, the development potential is huge, only rational planning, moderate development, and active innovation can promote the long-term and healthy development of rural tourism.
☉ Li Simin
【Source: Minbei Daily】
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