The official return of Genises in the Chinese market can be called "amazing". On October 29, the first new rebranded vehicle, the Genises G70, was launched in Shanghai, with three models including a limited edition priced at 249,800 to 355,000 yuan. The Genisey G70 brings a new styling style and unique product strength to the luxury mid-range car market, and also marks the official beginning of the "restart" of the Chinese market.
The three G70 models are priced at 249,800, 321,800 and 355,000 yuan respectively
Among the luxury brand mid-level sedans, the GenisesYS G70 is one of the few new cars in recent years that organically combines dynamic posture with elegant styling. The wide shape of the hood, supplemented by obvious longitudinal prisms, is a more recognized "atmosphere" by the Chinese; at the close to the grille, the hood begins to have a clear downward trend, and together with the equally wide polygonal grille, it creates a sense of movement.
Another amazing thing about the front face shape is the LED light group. The light group adopts the design of separating the near and far lights, and the "eye" is sharp; the daytime running lights are designed with the upper and lower light groups, which is highly recognizable when opened.
The G70's body side lines are clear and powerful, and the straight double waist line is consistent to the end, adding a lot of muscle to the body; the roof and side lines are "when closed and closed" at the rear of the car, and the simple rear shape reproduces the elegant design of the front.
The shape of the LED day running light is quite distinctive
Compared with the appearance of the face that received a lot of praise at the press conference, the powertrain of the Genisesis G70 chose the mainstream model in the industry. The new car is powered by a 2.0-liter turbocharged petrol engine with a maximum power output of 245 horsepower, mated to an 8-speed automatic transmission, and equipped with an ejection start function.
It is worth mentioning that the new car is based on the rear-wheel drive platform, and the whole series can be equipped with AWD full-time four-wheel drive system and electronic control suspension, which has full athletic performance potential.
The interior styling of the new car needs to be carefully tasted. The Genises G70 released this time is not a new model, but a mid-term redesign of the overseas version of the G70. Therefore, the Genises G70 did not adopt the most popular "interior large screen" route, and the layout and shape of each functional area were more traditional.
However, thanks to the deep accumulation of parent company Hyundai Motor Group in vehicle electronics and appliances, Geniseith has also been able to upgrade the G70's electronic equipment to an industry-leading level within the original body structure.
For example, the flagship model of the G70 is equipped with a 12.3-inch LCD instrument panel, which not only displays rich content, but also supports naked-eye 3D effects. Prior to this, only the Million-dollar Mercedes-Benz S-Class sedan in the domestic luxury car market provided this function; at the same time, the flagship version also added a heads-up display system, panoramic display and blind spot display, giving full play to Hyundai Motor Group's technical accumulation in related fields.
As the first product to return to the market after many years, the Geniseith G70 brings a new style, bringing a new wind to the luxury mid-level car market that has gradually fixed the original pattern. In terms of brand influence, although there is still a gap between The three Germans, but its pricing range of 250,000 yuan to 350,000 yuan is more competitive; at the same time, for similar models of second-tier luxury brands, the appearance of the G70 is enough to attract some consumers, but after this "stunning at a glance", how to show the many unseen product features of the G70 through better product publicity is a test of the marketing ability of Genises. This is not only related to whether the G70 product can be accepted by people, but also related to whether the Genises brand can successfully "restart" the Chinese market.
The G70 is a "reboot" of Geniseis in the Chinese market
Text/Beiqing - Beijing headline Yang Zheng
Editor/Chen Zhengzhong