Yu Kewei sang "Bear Haunting Metamorphosis" to light up the road home in the New Year

Atlas

Recently, the family animation movie "Bear Haunting Metamorphosis" released the "Warm Heart Homecoming Song" "Like a Child" MV, "Homecoming" is a major theme in the film. Sung by Yu Kewei and lyrics by Tang Tian, the song expresses the mood of the wanderers when they return home, bringing warmth to the audience on the way home. At the same time, the MV also unlocks the warm interaction between bald father and son after eliminating misunderstandings, and the call of strong dad to bald head strong "go home together this year for the New Year" is exactly what many parents expect of their children in real life.

At present, the box office and word-of-mouth performance of "Bear Haunting Metamorphosis" are not bad: the box office of on-demand screenings and pre-sales has accumulated more than 50 million, and the cat's eye score has remained 9.1 points. In the previous screening, the film has been recognized by many audiences in terms of plot, emotion, and picture, and has set many records such as "the highest box office in a single day of animation film on demand" and "the highest box office of the bear haunting series of movies". The film will be officially released on the first day of the Lunar New Year.

Yu Kewei sang an animated movie for the first time during the Spring Festival to accompany the "wanderer" to warm his heart and return home

The song "Like a Child" is Yu Kewei's first time to sing for an animated film, and is filled in by Tang Tian, a well-known lyricist who has composed popular singles such as "Sing Loudly" and "Notes". Previously, Yu Kewei mostly sang for live-action film and television works, this time choosing "Bear Haunting Metamorphosis" as the first cooperation attempt with animated films, Yu Kewei admitted that he himself liked children, "Very early I wanted to participate in good-looking animated movies, this time I was invited, (to sing) is obligatory." This "homecoming song" is delicate in emotion, sending a strong warmth to those who embark on the road home on the eve of the Spring Festival.

The call to "homecoming" is also an important theme conveyed by "Bear Haunting Metamorphosis": on the one hand, the film calls on people who are away from home to "often go home to see" through the bald head strong growth experience exposed for the first time. In this movie, the bald father and son have experienced a process from intimacy, to estrangement, to the outbreak of contradictions, and finally to mutual understanding, and the "father-son love" presented along the way is real and touching. The film side also wants to call on children and parents in real life to understand and care for each other more through the experience of bald head qiang. In the film, bald head Qiang sat on the train home for the New Year, pushing the emotion of "going home for the New Year" to a climax. In addition, it can be seen from the MV that the film has also added a lot of "realistic" plots related to the "Spring Festival", such as crowded green-skinned trains, temporary platforms, tickets to go home... They can all resonate with the "wanderer". It is reported that this song will also appear in the official film, as Yu Kewei said earlier, I hope that this heart-warming homecoming song can bring warmth and emotion to the audience, "I hope that everyone will go home to see it when they hear this song." ”

On-demand performance rate brush record The quality of the film has been fully improved

Last weekend, "Bear Haunting Metamorphosis" held the second round of national screenings, and the box office of the event broke the record of "the highest box office in a single day of animation film on demand" for two consecutive days. At present, the film's on-demand and pre-sale box office has exceeded 50 million, which is the best result achieved in the series of movies, which is inseparable from the improvement of all aspects of the film.

First of all, the film reinforces the "emotional point". The expression of "father-son affection" in the film not only makes the audience feel the "father's love", but also reflects the problems caused by the lack of companionship and communication in many families; at the same time, the film deepens the depiction of "friendship". Not only is Xiong Da, Xiong Er and Bald Qiangyi changing their opposition and turning into a concerted force of mutual trust. Moreover, along the way, the "Bear Strong Trio" also met some interesting new friends. Solving the e-waste crisis, breaking into the mysterious dungeon, and the warm peers of the partners along the way make the film full of fun and warmth.

In addition, the imagination and creativity of the film have been fully upgraded, and the whole film is very interesting. The new "Microcosm" presents a more creative perspective and great imagination; new characters such as The Eggshell Man, the "High-Tech Combo" Crayfish, and the Rounded and Cute Caterpillar are full of joy and cuteness, which makes the film's fun upgrade.

From the picture point of view, whether it is the trailer or the MV announced this time, it has become more exquisite. The rendering of the picture and the presentation of the 3D effect have received a lot of praise. After the screening, the audience said that the picture was very vivid, and "children even reached out to interact." It is worth mentioning that in addition to the well-received 3D version, the filmmakers also specially prepared a 2D version for simultaneous release to give the audience more choices.

"Bear Haunting Metamorphosis" will be released on the first day of the Lunar New Year.

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