Text/Borun
When Mangshan, which is 99.6% forested, lies across the Border of Hunan and Guangdong with a figure of 50,000 hectares, how intoxicating is that green?
Near the Tropic of Cancer, Yizhang is quiet and dignified.
With more than 1,000 years of county history and 220 kilometers of inter-provincial border characteristics, the role of "Chu Yue's Kongdao" cannot be ignored.
When the aerial shot stays in the patches of green areas, people's eyes stop for an instant. The tea plantations hanging over the mountains are uniform and lush, like a green carpet with textures.
Overlooking the Base of Yizhang Tea Garden, the scenery is infinitely good
Such a landscape aura has achieved the natural tea planting advantages of Yizhang County, especially the development of Yizhang County into a key production area of "Hunan Black Tea", a high-quality black tea belt in Shonan, and a key county for black tea production in Chenzhou City.
Industry-based Camellia tea plantations are beautiful everywhere
The sunrise river flowers are more than fire, and the peace and contentment are happy
"Mangshan mountain tea of yazi stone and hengshui tea of Mangshan Siren Pass are the best, which are cool in nature, can detoxify heat and poison, and can cure dysentery." A few simple records in the Republic of China edition of the Yizhang County Chronicle narrate the thousand-year history of tea cultivation in Yizhang Mangshan Yaomin.
Yao people have been growing tea for thousands of years, and they are endless
Today, around mangshan Tiantai Temple, there are still a large number of ancient tea trees with a hundred years old trees; in the original native tea of Mangshan Mountain, wild teas such as "big leaf green tea" and "big leaf white hair tea" have also been found.
In recent years, the Yizhang County Party Committee and the county government have based on unique tea resources and long-standing tea culture, and have always insisted on grasping the tea industry as a green industry, ecological industry and rich people's industry for poverty alleviation, rural revitalization, transformation and development, focusing on "building bases, expanding scale, improving quality, and creating brands", launching the "Mangshan Black Tea" brand, red-hot people's lives, and playing the strongest sound of the tea industry integrating the cultural tourism industry to jointly drive rural revitalization.
Yizhang and Yi Agricultural Comprehensive Development Co., Ltd. produce Yinghong No. 9 Mangshan black tea
The tea leaves in Yizhang County are mainly black tea, supplemented by green tea, and its tea products are famous in Huguang, Shengwei, Hong Kong and Macao. Among them, "Mangshan Yincui" tea, tight knots, fat, silver full of cloth, chestnut aroma, resistant to brewing, to Mangshan original ecological aura, for China's green tea in the fine products, in 1996 won the "Xiang Tea Cup" gold award, in 1997 was rated as "Hunan famous tea", in 1999, 2000 in Hunan Agricultural Fair won the gold medal. And "Mangshan Black Tea" is even more prestigious, so far has "the old team", "Yaoshan Red" and "Mangxianqin" and other six major black tea brands. These brands have won gold awards in heavyweight tea appraisals such as the International Agricultural Fair and the National Agricultural Expo for many times, and many products such as "Yao Yichun" and "Guoshan Yao" have won famous trademarks in Hunan Province.
Label the "Yao Yichun" black tea produced by the Tea Planting Professional Cooperative
At present, the tea planting area of Yizhang County is 66,000 mu, the area of fine seeds accounts for more than 85% of the total area of tea gardens, the total output of tea is 1,700 tons, and the comprehensive output value of tea is 450 million yuan. At present, there are 2 provincial famous trademark products, 6 green food products, 1 geographical indication certification trademark, and 1 county public brand "Mangshan Black Tea". There are 12 leading tea enterprises, 26 tea professional cooperatives, 16 large and medium-sized tea houses, more than 80 large and small processing production lines, the annual processing capacity of the county is more than 1700 tons, tea processing has gradually formed mechanization, standardization and automated production from ten years ago, and has successfully ranked among the "Top 100 Counties in the National Tea Industry", "Top 100 Counties in Hunan Tea Industry 100 Billion Industry" and "Top 10 Key Counties for The Revitalization of Hunan Tea Industry in 2021".
Liu Yongfu, then director of the State Council Poverty Alleviation Office, inspected the Yizhang Mangshan Black Tea Base
These achievements stem from Yizhang County's great attention to the development of the tea industry. Since 2014, Yizhang County has taken the tea industry as a key project for poverty alleviation in the county industry, and issued the "Opinions on Accelerating the Development of the Yizhang Mangshan Tea Industry" to vigorously support the development of the tea industry from the aspects of human, material and financial resources.
Wu Lan, deputy secretary of the Hunan Provincial CPC Committee, inspected the Mangshan Black Tea Base
Strengthen industrial planning. With the goal of building a "China Black Tea Demonstration County" and "Guangdong-Hong Kong-Macao Greater Bay Area Black Tea Direct Supply Base", determining the positioning of "National Top 100, Hunan Top 10, Shonan Benchmark", based on the mountain climate of Mangshan Natural Oxygen Bar, abundant water resources, the long history and culture of Mangshan Yaomin artificially planted tea for 1,000 years and the large market of "Guangdong-Hong Kong-Macao Greater Bay Area", the "Yizhang County Mangshan Tea Industry Development Plan" was compiled.
Strengthen organizational safeguards. A county tea industry development work leading group was established with the secretary of the county party committee as the adviser, the county chief as the team leader, the full-time deputy secretary and the deputy county chief in charge. The main leaders of major issues and important activities personally coordinated, personally participated in, and personally endorsed, and received strong support from provincial and municipal agricultural departments, supply and marketing departments, and tea industry associations.
Strengthen policy support. Issued the "Opinions on Accelerating the Development of yizhang Mangshan Tea Industry", and set up a tea industry fund of 10 million yuan per year, and gave rewards and subsidies to leading enterprises, cooperatives and large growers who actively participated in the construction of the tea industry.
Nowadays, the tea industry in Yizhang County is accelerating its progress from increasing production to improving quality. "We will follow the idea of 'the south is the first, the central region is rising, and the east is developed', and we plan to plant 80,000 mu of tea in the county by 2025, with an annual output of 4,000 tons of tea, and achieve an output value of 1 billion yuan in the tea industry." Zhang Runhuai, secretary of the Yizhang County CPC Committee, was full of confidence in this.
Cohesion Tens of thousands of tea farmers laugh
On the road to getting rid of poverty and becoming well-off, no one can be less. On the road of beautiful rural revitalization, there is no shortage of one.
In Yizhang County, what we see is a thriving scene led by the government, guided by scientific research institutes and tea associations, led by leading enterprises, and led by farmers, with the participation of all employees and the joint promotion of the vigorous development of the tea industry.
The tea plantation is picturesque, and the tea farmers are busy picking tea
Here, the role of leading enterprises as guides has been brought into full play. The government takes the strengthening of enterprises as the leader, introduces 3 tea enterprises with an investment of hundreds of millions of yuan, cultivates the yizhang old team, Mangshan Yao Yichun, Mangshan Xianfeng, Mangshan Musensen and other provincial and municipal agricultural leading enterprises, and has 12 leading tea enterprises with QS certification, green food certification and organic food certification. They adopt the development model of "company + cooperative + base + farmer", and establish a joint stock and joint interest community with farmers through the "1 belt N" method.
Here, the sense of ownership of the peasants who pick the beams is fully stimulated. On the one hand, the government has enhanced farmers' awareness of the main body by encouraging farmers to "subscribe" to high-quality tea industry projects. On the other hand, the establishment of tea planting professional cooperatives, the surrounding scattered tea farmers organized, the implementation of planting, processing and other unified management, to achieve large-scale production, greatly increase the income of tea farmers, thereby further enhance their enthusiasm.
Under the multi-party linkage of the government setting up a stage and enterprises and the masses "singing opera", the tea industry has benefited tens of thousands of peasant households, more than 100,000 tea industry employees, and more than 20,000 poor people have found a way to stabilize their income by relying on "a small piece of tea".
A "leaf of prosperity" benefits Yizhang
However, Yizhang County is far from over.
"We firmly regard Mangshan black tea as a pillar industry for rural revitalization, drive integrated development, form an industrial cluster that responds to everything, truly realize a tea industry, bring invigorate one side of the economy, bring the rich side of the people, and prosper the huge effect of a village." According to Deng Shenghua, deputy secretary of the county party committee and county magistrate, Yizhang County has comprehensively built a modern tea industry system with coordinated development of the tea industry, tea culture and tea tourism, and promoted rural revitalization with industrial revitalization.
Deng Shenghua, deputy secretary of the Yizhang County PARTY Committee and county magistrate, introduced to reporters how the tea industry can drive rural revitalization
On the one hand, Yizhang County, based on the integration and improvement of tea resources, industrialization and marketization, has made every effort to open up the market, become bigger and stronger "Mangshan Black Tea" brand, and further enhance the economic benefits of tea. Integrate and invest nearly 100 million yuan in agriculture-related funds, focus on the construction of "two products and one standard", including the construction of 8 high-standard thousand-mu demonstration bases, and the construction of 2 new high-standard tea processing industrial parks; based on the 11 townships in Yizhang County bordering Guangdong, is the "post-tea garden" of the Greater Bay Area, the location advantage of a large market demand, to Shenzhen, Guangzhou and other places strongly promoted, strongly occupy the southern market.
On the other hand, promote the integrated development of tea culture and tea tourism. Relying on the million tourist resources of Damangshan Tourism, actively promoting the integration of tea tourism, creating tea culture tourism demonstration points and tea tourism characteristic towns, accelerating the rise of the leisure tourism tea industry; excavating the thousand-year-old tea history culture, and creating literary and artistic works based on the tea life of the Yao people in Mangshan Mountain for generations to integrate into cultural tourism. Promote the integrated development of tea fruits and vegetables, and form an ecological agricultural industry cluster dominated by black tea and supplemented by navel oranges, oil tea, and organic vegetables.
Multiple measures are held at the same time Mangshan black tea is red and red
"Yizhang tea industry development prospects are broad, huge potential, the next step, we will focus on the mangshan black tea industry into the goal of building the main force of 'Hunan black tea', in the process of innovative development, transformation and development, quality development, run out of the tea 100 billion industry acceleration, leading the tea ecological industry high quality!" Let more people know and love Yizhang's 'Mangshan Black Tea'. Speaking of future development, Yao Honghua, director of the Yizhang County Agricultural and Rural Bureau, has a sonorous and powerful sentence and a loud word.
Yao Honghua, director of the Yizhang County Agricultural and Rural Bureau, inspected the growth of tea leaves
This is not an empty slogan, in order to make the goal solid, the tea industry further bigger and stronger, Yizhang County planned a set of "combination fists" -
Efforts should be made to integrate development and promote the integration of primary, secondary and tertiary industries. Explore a new path for the integrated development of the first, second, and third industries of the tea industry, promote the full utilization of tea resources and the cross-border development of tea products, promote the development of tea tourism, tea seed oil, tea machines, tea utensils and other industries, enhance the compound benefits of the tea industry, and improve the added value of the industry. Focus on the implementation of the "tea tourism integration" development model, actively develop humanistic tourism and rural tourism, and let more people enter Yizhang.
Standardized, standardized organic tea gardens
Make efforts in high-quality development and launch the regional public brand of "Mangshan Black Tea". On the one hand, from the production, processing, packaging and other aspects of the guidance of tea enterprises to standardize and standardize production, and constantly enrich the categories, improve the quality of tea, improve the quality of the development of the tea industry. On the other hand, by organizing "Mangshan Black Tea" product enterprises to participate in national expositions, exhibitions and other exhibitions, holding special promotion meetings; supporting the construction of enterprises' own brands, giving appropriate rewards for obtaining well-known trademarks in China; holding tea fighting activities, encouraging "Mangshan Black Tea" product enterprises to participate in various tea evaluations, and giving appropriate rewards to those who have obtained higher ranks, we will strive to create a regional public brand of "Mangshan Black Tea".
Make efforts in innovation and development to promote the transformation and upgrading of the traditional tea industry. Focus on promoting product innovation, format innovation, and model innovation, promote in-depth development, and extend the processing industry chain. On the one hand, we will increase the transformation of aging, low-yield and low-quality tea gardens, implement tree modification, soil modification, garden modification, and improvement of management technology for tea gardens with degraded tea varieties and aging growth, and strive to complete the improvement of tea varieties and the transformation of 5,000 mu of low-yield and low-quality tea gardens by 2025, and improve the quality of tea garden bases. On the one hand, do a good job in top-level design, form industrial alliances, close the relationship between enterprises and farmers, support and cultivate leading enterprises, enhance the influence and driving force of enterprises, and provide strong impetus for the development of the tea industry through cluster development and group development.
The beautiful starry sky room hidden in the tea garden attracts tourists to punch in
Make efforts to develop with the help of strength, and implement the "Internet + Tea" project. With the help of the Internet + tea industry, the "Belt and Road" and other platform forces, borrow ships to go to sea, borrow ladders to ascend, precise policies, precise services, strengthen brand planning, innovative marketing means, tell the story of Mangshan tea, start the Mangshan tea brand, and continuously enhance the competitiveness of the "Mangshan Black Tea" industry. The first is to strengthen brand building, increase the publicity of "Mangshan Black Tea", support tea enterprises to develop e-commerce, lead the trend of consumption, and carry out network marketing. The second is to establish an online and offline tea quality supervision system. On the one hand, to improve the safety and quality level of tea production, on the other hand, to improve the level of tea processing technology, and on the other hand, to establish an Yizhang Internet + tea quality supervision system, and build a platform system of government supervision, enterprise self-discipline and consumer traceability. The third is to strengthen the government's support for the development policy of the "Internet + Tea" project.
"Mangshan black tea, red in Mangshan, red for a thousand years, red in quality, red fire people, red all over the world!" These are the five characteristics of "Mangshan Black Tea", and also the sonorous words of Zhang Runhuai, secretary of the Yizhang County Party Committee, when he transformed into an "Internet celebrity" to promote "Mangshan Black Tea". We have reason to believe that in the future, "Mangshan Black Tea" will further "red fire people", "red fire" The vast countryside of Yizhang County will paint a more and more beautiful picture of rural life.
[Editor-in-Charge: Listen to The Week]
[Source: New Hunan Client]