Not long ago,
Opening of the world's largest Sam's Shop.
Immediately after, Shanghai's first "Taikoo Li" project also came,
Attract citizens to come and taste the early days.
Today, Xiaobu has brought you good news -
Carrefour China's first club will open in Pudong
Carrefour's first club at 1111 Chengshan Road will officially open on October 22. From October 15th to 17th, Carrefour Club has set up a "Public Open Experience Day" for all consumers, even if you do not have a membership card, you can enter the store for free and taste food!
What can I buy?
3000+ categories "less and finer"
Carrefour's first member store was remodeled from the original hypermarket model, with an area of about 10,000 square meters and a total of 2 floors. Xiaobu saw at the scene that all kinds of good things have been put on the shelves, attracting consumers to step on the point and proof.
Unlike the hypermarket model, carrefour member stores have "few and fine" types of goods, about 3,000 kinds. In addition to constructing a three-dimensional shopping category from the three dimensions of "Chinese characteristics, European style and global goodies", there are also trendy and novelty goods from all over the world, such as rare Icelandic goose and duck down, fu porcelain that has undergone hundreds of processes, and children's karts licensed by Ferrari. In short, there is no shortage of "member shop popularity" such as roast chicken, mochi, Swiss rolls, etc., and carrefour's baguettes, red wine, and chocolate. Carrefour will have 20% differentiated products in its stores, and more than 20% of the products will be iterated each year.
Despite the rainy weather today, it can't stop consumers from welcoming new clubs. In the food area on the 2nd floor, there were long lines at various tasting stalls, and steak roast chicken, fruit drinks, and nut snacks were all "planted".
What about the price that consumers care about most? Li Xinlin, deputy general manager of Carrefour Club, introduced that the price of the goods will be announced when it is officially opened, which is definitely "worth looking forward to". Xiaobu Tandian found that some of its own brands and homemade goods have been "bright prices" on the experience day, such as New Orleans roast chicken 39.9 yuan / piece, double-spelled original Earl's tea Swiss roll 67.8 yuan / piece, gem fresh milk Xiaofang 48.8 yuan / piece, the price may be more favorable at the time of opening.
What is the membership price?
258 yuan / year shopping can enjoy rebates
The membership fee price of Carrefour Club is 258 yuan / year, as an expanded membership system, it will also bring consumers a "super gift package".
By joining the membership, consumers can enjoy six major membership rights and interests, such as exclusive goods, consumption coupons, freight coupons, shopping rebates, worry-free returns and exchanges, and free parking. For example, Carrefour clubs can enjoy 2% of the purchase rebate of the actual amount paid in omni-channel shopping, which is redeemed in the form of rebate coupons.
The member store also divides members into different levels such as silver card, gold card, platinum card and so on according to the annual consumption amount, and members of each level can enjoy different amounts of consumption coupons every year. Members can also enjoy 3 hours of free parking with shopping receipts.
Are there any new stores?
Expand 100 member stores in the next three years
During the three-day experience day, Carrefour member stores welcome consumers to experience, and after the experience day, the store will be appropriately renovated to present the high-quality shopping experience to consumers when it is officially opened.
In the future, Carrefour clubs will gradually expand their national layout, and in first-tier cities such as Beijing, Shanghai, Guangzhou, shenzhen and more new first-tier cities, based on the advantages accumulated in the past 26 years, it is planned to expand 100 paid membership stores in the next 3 years. Unlike most member stores, which are located farther away from the city center, Carrefour member stores focus on the "main urban area" and aim to let "consumers have a Carrefour club within 15 minutes of driving", which greatly saves members' shopping time. In addition to the high-quality offline shopping experience, Carrefour Member Stores will also provide 1-hour service within a 5-kilometer radius online.
As consumers' demand for quality of life becomes higher and higher, the membership store format is becoming a new outlet in the retail industry. As the pioneer of hypermarket format, Carrefour hopes to rely on its excellent supply chain advantages to dock with the source, directly collect unique high-quality goods from all over the world, and at the same time provide members with a more high-quality, convenient and comfortable consumer shopping experience with the help of Suning Tesco's retail big data.
Editor-in-charge Deng Qingyuan
Source Pudong Release