Revenue increased by 134.2%, non-net profit increased by 160.47%, and the growth of the two core indicators was more than 2 times, and the performance of the liquor company in the first three quarters of this year was beautiful and eye-catching - the same as in the first half of the year. The agency predicts that according to the revenue growth rate this year, the annual revenue of the alcoholic liquor will achieve 3 billion yuan.
Growth of core indicators in the first three quarters
Compared with the first half of the year, the first three quarters of the alcoholic liquor continued to maintain a high growth trend; if compared with the previous years, the revenue and net profit growth of the liquor was even more amazing. In its own vertical contrast, the drunkard is running, and it shows acceleration.
For the improvement of overall performance, the alcoholic liquor said that it was mainly due to the increase in revenue of the internal reference series and the alcoholic series, coupled with its vigorous promotion of the "cultural alcoholic" strategy, which to a certain extent enhanced the brand awareness and reputation, and also drove sales.
In terms of the alcoholic liquor series, on the basis of the high growth of Q1 and Q2, Q3 still has a good performance. With the release of the brand influence of product grooming and replacement of alcoholics, product prices continue to rise; the market continues to dig deep into the stock market in the province, and the four core markets of Henan, Sulu, North China and Liangguang outside the province have achieved rapid growth. In addition, after the announcement of the tulip national standard, the attractiveness of liquor as a distributor's sub-high-end unique fragrance supplement product has increased significantly, and it will continue to enjoy the sub-high-end expansion dividend.
In terms of internal reference series, in the third quarter alone, internal reference has a number of heavy actions, the value seminar enters Yinchuan, and then marches to the northwest market; the internal reference celebrity brand promotion will enter Pingdingshan, Changzhou, Huaibei, Fuyang and other places to make efforts to the national liquor consumption key market; 52 degrees of internal ginseng wine is newly listed, the first cofco logo is printed, and the endorsement of COFCO is strengthened.
In terms of channel expansion, the liquor advocate emphasizes the need to establish a "community of interests of manufacturers, merchants and consumers", and achieves it through four ways: one is to create excellent business; the second is to strengthen terminal construction and strengthen channel sinking; the third is to optimize the product structure and do large circle marketing; the fourth is to increase market consolidation and strengthen team management. According to the understanding of the liquor industry, in the first three quarters of this year, the liquor has achieved full coverage of prefecture-level cities, the new areas are basically dominated by large businessmen, and the traditional core areas continue to sink and flatten the channels, basically forming a national brand potential.
In the market, the internal ginseng wine has now completed the annual payment collection task, the national investment promotion is smoothly advancing, there are channel surveys show that the internal ginseng wine this year in the province to control the amount of price, still achieve 30% growth, while the development of the market outside the province is progressing well, in 2021 the revenue outside the province is expected to increase to about 45%.
On the other hand, the cultural brand attributes of liquor are more deeply excavated. On the basis of the original cultural wine, it extends to the symbolization of human geography and world cultural heritage. The strategic cooperation between the alcoholic liquor and the "National Geographic of China" has opened a brand exploration journey of humanities + geography, and also further deepened the connotation of "Chinese cultural liquor", cross-border cooperation and wine tourism integration, and pushed the liquor brand to a new height. Relying on the "Landscape Humanistic Image Exhibition" to form a series of major cities in the country. In April this year, the first stop "Drunken • Xiangxi - Landscape Humanistic Image Exhibition" was successfully held at the Hunan Provincial Museum; in September, the first stop of the "Drunken West Lake - Landscape Humanistic Image Exhibition" series of touring exhibitions was grandly unveiled in Hangzhou, Zhejiang Province; during the National Autumn Sugar and Wine Festival in October, a series of exhibition activities were also held in Tianjin.
Zheng Yi, vice chairman and general manager of Liquor Co., Ltd., recently commented on "sales of short-term breakthrough of 3 billion yuan, medium-term leap of 5 billion yuan, long-term strive to move towards 10 billion yuan." The realization of the goal means that the once big goal has become a small goal, the dream that was once a dream is no longer out of reach, and the future that belongs to the drunkard has come."