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2021 Rentou Mayi Station lands in Shenzhen to showcase the history of Cognac with an immersive pop-up experience

author:Southern Metropolis Daily

From August 20th to August 29th, Rémy Martin went to an early autumn meeting with Shenzhen at the Shenzhen Vientiane Tiandi Atrium for an immersive pop-up experience exhibition, Le Rendez-Vous. The pavilion is home to an elaborate exploration of cognac, while also providing a place for the busy city to stop and relax.

2021 Rentou Mayi Station lands in Shenzhen to showcase the history of Cognac with an immersive pop-up experience

In the Shenzhen Vientiane Tiandi Atrium, the open-plan design of the human head Mayi stands here, no matter from any area, you can immediately step into the world of Cognac.

In the "Heart of Cognac" area, the map of the large and small Champagne regions in the heart of the Cognac region of France slowly turns, leading guests through this natural terroir rooted in Rémy Martin, where the unique chalk soil has bred high-quality white jade neon grapes, and the people in the Vineyard are busy pruning work to prepare for the upcoming harvest season; opposite the "Eaux-de-vie) wall", the colorless transparent water of life in oak barrels has gradually turned into dark amber through the years To tell the story of the cellar time to each guest, continue to the left, the passages of light and shadow about the craftsmanship of the film and the memorabilia written on the wall let the guests know more about the history of Cognac.

2021 Rentou Mayi Station lands in Shenzhen to showcase the history of Cognac with an immersive pop-up experience

In the Gourmet Zone, guests have the opportunity to taste Rémy Martin X.O Premium Champagne Zone Cognac, with saffron, preserved apricots, cloves, oranges and other ingredients on the high and low golden columns, symbolizing the various aromas of the rich liquor, bringing a rich level of sensory enjoyment to the tasters.

In the shooting area, guests can choose their favorite Rémy Martin as the background, take a silhouette of the journey in Rémy Martin Station, or "explore the Rémy Martin Universe" and unlock the starlight in the mini program, touching the wonderful story of Rémy Martin's inheritance for nearly 300 years. When all the stars are lit, guests can also connect the stars by themselves, draw their own Sagittarius constellations, and get a drop of "water of life".

2021 Rentou Mayi Station lands in Shenzhen to showcase the history of Cognac with an immersive pop-up experience

On weekend evenings, a special supply station located in front of the entrance of Rentou Mayi Station will be activated. At that time, guests will have the opportunity to receive a limited edition cooperative cocktail "Rémy Martin Cantonese Salted Lemon Seven" at Rémy Martin Station.

The limited edition cocktail combines Cantonese traditional cuisine with the addition of Cloud Tea from Guangdong and the most critical "salted lemon" to bring a special greeting in the style of a centaur to Shenzhen's tasters during the Mid-Autumn Festival. The brand also customized a limited edition eco-cup for the event, after which the taster can take it home.

The Mid-Autumn Festival is approaching, Rémy Martin launched two new 2021 Mid-Autumn Festival limited edition gift boxes, at this Rentou Mayi Station, consumers have the opportunity to see the new products on the spot. The Rémy Martin Mid-Autumn Festival Limited Edition Gift Box contains two gift boxes, Rémy Martin X.O Premium Champagne Region Cognac and Rémy Martin CLUB Premium Champagne Region Cognac, with "Odyssey" as the design inspiration, romantically and gorgeously depicting the wonderful story of Rémy Martin Manor.

Written by: Nandu reporter Zheng Haihong intern Yang Zixin

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