SHENZHEN, June 26, 2018 /PRNewswire/ -- On June 25, glory fighting, the world's top standing fighting league, glory fighting, opened in Shenzhen GLORY57 Shenzhen Station China Press Conference, announcing that GLORY57 will be grandly opened on August 25 at the Shenzhen Bay Sports Center in Nanshan District, Shenzhen, which will be the second time that GLORY Glory Fighting will come to China to hold a global digital sequence competition after the 2017 GLORY46 Guangzhou station.
The press conference was attended by Mr. Zhang Ping, a researcher of the Publicity Department (Bureau of Culture and Sports) of the Nanshan District Committee of Shenzhen, Mr. Zhu Dingyao, Vice Chairman of Mission Hills Group, Mr. Zhu Adam, founder and CEO of Weiwei Sports, Mr. Zhou Yang, General Manager of the Theme Tourism Department of Shanghai Chunqiu Travel Service Co., Ltd., Mr. Zhou Jiannan, CEO of Dark Horse Live Company, Mr. Liu Chang, COO of Dark Horse Live, Mr. Quan Hong, Partner of Yaowei Capital, Mr. He Zhenyu, Chairman of Shanghai Yunji E-commerce Co., Ltd., and GLORY Co-Founder and Vice-Chairman Scott Rudmann, Managing Director of GLORY Global Sports, Renowned Fighting Pairers and Trainer Cor Hemmers and many other well-known players in the world of combat.
The guests attending the press conference
Over the years, While Shenzhen has continued to develop rapidly in the economy, it has vigorously supported the progress of the sports industry. From the Shenzhen Universiade to a series of domestic and international events, from the construction of the venues for the bidding competitions, to the diversified revenue during the operation of the events, and then to the reuse of the venue after the event, Shenzhen's sports industry is undoubtedly at the forefront of the times, and this is one of the important reasons why GLORY will use Shenzhen as the venue for the competition. Mr. Zhang Ping, a researcher at the Propaganda Department (Bureau of Culture and Sports) of the Nanshan District Committee of Shenzhen Municipality, said: "Guangdong has a deep martial arts cultural tradition and rich folk soil, and is the birthplace of Southern Quan in China, Hong Quan, Wing Chun and so on are prevalent in Guangdong, and martial arts masters are born. Traditional Chinese martial arts also contain rich connotations of martial arts competition, which can be naturally and organically combined with standing fighting. GLORY came to China, brought mature business operation models and experiences to China, combined with China's profound martial arts, and took a landmark step for the development of martial arts and its promotion around the world. ”
Scott Rudmann, co-founder of GLORY, said: "Fighting is becoming a popular sport all over the world, and before GLORY was founded, no one tried to build a fighting tournament alliance that served the whole world, and that's exactly what we wanted to do. We not only incorporate more details, set more specific rules, a more complete event structure, but also equipped with a high level of refereeing staff, so that this set of rules can be applied to the whole world. We hope to show the top competition to the Chinese audience at the same time, but also to introduce the world to the world's outstanding Chinese fighters, both of which are indispensable. This is GLORY's second time in China to host a sequence tournament, and we will definitely bring the best enjoyment to the fighting fans. ”
GLORY co-founder Scott spoke
At the press conference, GLORY Battle and China's leisure industry leader Mission Hills Group and China's leading aviation and tourism services group Spring Group formally signed a strategic cooperation agreement. Mr. Zhu Dingyao, Vice Chairman of Mission Hills Group, said: "Mission Hills has always been the leader of China's sports and leisure industry, committed to letting the world understand China, let China embrace the world, and cultivate the next generation of sports stars for China. GLORY is the world's top level of fighting alliance, we have joined hands with strategic cooperation, will jointly bring the fast-growing fighting industry to South China. ”
Zhou Xiang, general manager of the Spring and Autumn Tourism Theme Tourism Department, said: "After years of development, the business scope of Spring and Autumn Tourism has gradually expanded from the original traditional tourism to theme tourism and sports tourism. GLORY is the world's top fighting IP, covering 200 countries and 1 billion households around the world. The GLORY brand and the Spring Group have a lot of synergies, so we have reached a strategic cooperation between the two sides, hoping to provide better and better products and services for the majority of GLORY fans through our services. ”
At the press conference, GLORY also announced the final showdown between the headline main tournament in Shenzhen, the long-awaited "son of Thailand" Sytichai-Sidon Pinon and the "Belgian talent" Marat Grigoryan. Thai boxing champion Sitichai has now won 120 wins, and as the GLORY lightweight world champion, he has defended his title four times in a row and is known as the strongest P4P king today; and Marat is currently a popular player in the free fighting world, and the P4P world ranking is second only to Sitchai, with a ko rate of 53%. Shenzhen station will be the fourth time in the careers of the two strong men to meet the duo's quadruple battle will not only directly determine the world's first place. This ultimate showdown between the world's first and the world's second, which the world's fighting fans are eagerly awaiting, is bound to become the world's most concerned fighting IP in 2018.
Sitychai's strong dialogue with Marat
In addition to this much-anticipated lightweight championship battle, GLORY has also grandly launched a number of new Chinese fighting forces. The GLORY57 Shenzhen Super Tournament will be led by Chinese Sanda star Zhang Kaiyin, who has recently signed a contract with GLORY. Nicknamed "Mighty Young Hero", he has won many domestic and foreign Sanda championships, Lan Sangkun, John Wayne, Lai Cheng and other well-known Muay Thai king was once Zhang Kaiyin's defeated general, at the peak he was one of the four kings of China's sanda industry; and Zhang Chenglong, Xie Yuhang, Li Chenchen, Liu Jia and other players are all domestic potential fighters with extremely strong upward momentum in recent years. After a year of preparation, Super Tournament Li Chenchen and Liu Jia made a comeback and aimed to avenge their old rivals in last year's GLORY46 Guangzhou station. In addition, Hong Kong beauty boxer Sharlene Houghton also signed glory and will appear on glory's stage in the future.
The GLORY57 Shenzhen competition has another highlight: GLORY launched an innovative Chinese eight-player competition, all Chinese players participating in the competition will receive glory China rankings, and the final king will be given the right to challenge glory international ranking players, and even replace their rankings, thus becoming an international player. Chinese rising star Xu Hui, who became famous in the battle against GLORY54 Birmingham and Marat, will also participate in the 8-player competition of GLORY57 Shenzhen as a seeded player. The eight-man competition will provide another opportunity for Chinese local players to rush abroad to the world, and also highlight GLORY's long-term investment and great confidence in the Chinese market and Chinese players, so that more Chinese forces can appear on the world-class fighting stage.
In the past few years, China's fighting industry has developed rapidly, and a large number of capital and sponsors have poured into the free fighting industry. As one of the world's few top free fighting IP, GLORY Glory Fighting attaches great importance to the Chinese market, bringing the world's best fighting events to China is only the first step, and the follow-up will also cultivate Chinese local fighting talents, join forces to create a new Chinese fighting event alliance, build China's first fighting platform through the three stages of content branding, content commercialization, and content capitalization, and build the whole industry chain form of event IP, star brokerage, education and training, and game entertainment and other derivative products. So as to achieve a comprehensive upgrade from business model to industrial scale operation.
In just a few years, a number of international fighting events, including GLORY, have targeted the Chinese market, on the one hand, due to the market potential implied by the huge domestic population base, and on the other hand, because of the "kung fu dream" hidden in the bones of all Chinese. With the continuous improvement of people's material living standards and the concept of fitness becoming more and more popular, martial arts sports, especially free fighting, are destined to sweep all over China. This sport, which represents youth and fashion, will spawn tens of millions of fighting fans and an unimaginable huge market driven by more capital, and GLORY is bound to become the core force in it.