Baby fashion Li Shirong: The supply chain will be shortened to help stores efficiently achieve pure increments

Text | Zhongtong Media reporter Xing Reed

Baby fashion has gone through 13 years of development so far, from the earliest agent of cotton products, supplies, to the establishment of You'er Baby Food Company, began to operate by category and team. Until 2019, on the basis of retaining the original business categories, Baby Fashion and several partners established Shenzhen Xinjuxin Supply Chain Management Co., Ltd., positioning itself as: to be a national supplier of household products for maternal and infant channels, and to establish a family money-saving plan project.

Open up the supply chain and help stores achieve pure increments

Li Shirong, general manager of Baby Fashion, believes that "your position in the ecological chain determines your ability to survive. ”

Li Shirong, General Manager of Baby Fashion

Therefore, at the beginning, the family money-saving plan project was mainly to open up the supply chain, introduce suitable brands, barcodes and sales solutions for stores, and achieve pure increments in stores.

The family money saving plan supply chain adheres to the business philosophy of "preferential, preferential price, excellent home": the global high-quality supply chain is preferred; the absolute quality and low price are achieved; and the family life is improved.

Li Shirong's selection idea has two points: first, do the channel customization of the industry TOP3, such as Shuke in the oral category, you can do the mother and baby channel customization of single products or packages; second, the reverse customization of store demand, that is, for the needs of stores, resort to high-quality factories to do reverse customization, such as Libai laundry detergent...

At present, the cotton products of baby fashion are also being adjusted, hoping to achieve the model of ten service providers and ten stores in the factory, through the selection of bar codes, direct contact with consumers, to achieve more accurate marketing, and then make a rapid response through data collection in the background. For the product washing and care section, Baby Fashion has actively and rapidly repositioned, taking the needs of the new generation of young consumers as the core, and choosing brands with vitality and in line with consumer trends. Guangxi Youer Baby Youer Company focuses on milk powder, health care products (family-oriented) paper products, based on the large items of various categories, and vigorously develops FMCG products.

Nowadays, the number of newborns has declined year after year, consumption has shrunk seriously, consumer purchase channels are diversified, industry competition has intensified, and various internal and external factors have made stores feel unprecedented pressure at the same time, but also urgently need upstream empowerment.

The products created based on Li Shirong's selection ideas have distinct selling points, which are enough to impress consumers, and have certain price advantages compared to other competitors of the same type on the market, and they are all providing stores with solid pure increments.

Not only that, Baby Fashion is committed to providing complete solutions for stores to truly bring value to customers.

Provincial agents, personal service

In Li Shirong's view, the best model is that the factory is directly connected to the store to achieve the shortest supply chain, while baby fashion will position itself more as a provincial service provider, close to the service, can provide stores with year-round planning programs.

Stores are eager for a set of perfect and effective solutions, but in the current unfavorable environment, we do not have much room for trial and error, but a program from birth, polishing, to maturity, need a certain process, fortunately, the family money-saving plan business map covers many areas of the country, many of which are relatively mature market, when the baby fashion for a bar code matching a special program, will first choose to play in Chengdu, Yunnan and other places, after polishing, directly release the mature program to the Guangxi market, Provide more secure empowerment for Guangxi's channels.

Baby fashion has been constantly broadening thinking, seeking increments, in order to work with more mothers and babies to survive the winter and usher in the spring, we also believe that baby fashion can have the strength to embark on a broader road of development.