At the Jinan Station of the Shanghai International Design Week Personal Brand Growth Private Club, we specially invited Li Yang, the artistic director of Shanghai International Design Week, the designer of "specializing in practical design with temperature", combined with the Chinese culture I Ching Feng Shui theory, to bring us the sharing of "taking stillness in motion, making fun in suffering".
Li yang
Shanghai International Design Week Tutor
Artistic Director of Shanghai International Design Week
Chairman of Mingxing Decoration Shares
President of Mingxing Architectural Interior Design Institute
Li Yang is accustomed to using unique design techniques, taking the humanistic world as the core and standardization as the scale, and doing humanistic design with temperature. Li Yang advocates "human culture into a fusion space, heaven and earth hede service thinking", people-oriented, integration of ancient and modern, the integration of heaven and earth, and finally return to the scale of people, so that design into the temperature of thinking, to bring practical design for customers.
▲Shanghai International Design Week Personal Brand Growth Private Club Jinan Station
Li Yang single-handedly founded the Mingxing Architectural Interior Design Institute, integrating thinking about humanistic design and commercial operation, and gradually transforming from a designer to a disseminator of Chinese design ideas. Based on Eastern philosophical thought, he integrates humanistic thought, I Ching Feng Shui, life wisdom, etc. into the design science, combining architectural structure, material selection and color matching, and integrating the beauty of design with feng shui.
Easy / Avenue to Jane
The way to heaven is yin and yang
The way of standing the ground is known as the way of softness and the way of the strong people, known as benevolence and righteousness
"One yin and one yang is the Tao." "Dry is easy to know, Kun is simple."
The things of great beauty are simple, the laws of nature are always simple, and there is great wisdom in simplicity.
Since entering the industry, Li Yang has been working in the design industry for more than 20 years, starting from apprenticeships, to working in home improvement companies, independently entering the home improvement industry, and then getting involved in commercial design, all the way to climbing and rolling, and finally achieving today's achievements.
Every time he made a major turn, he did not forget the concept of "standard as the ruler, people as the degree" that led the heart forward. In order to "the righteousness of friends" and "professional standards" and give customers and friends better design services, he resolutely resigned and turned to entrepreneurship.
To be a person is to fantasize like a madman, and to do things like a fool to invest. No matter what he does, he demands himself and the company with a rigorous attitude and strict standards. "Implement ten years of home improvement warranty service", this is his first proposed service guarantee, not why, only for the satisfaction of customers - this is his simple dogma.
© Li Yang's "Sulda"
The Tao gives birth to one, one to two, two to three, and three to all things. He said that the avenue is simple, doing design, no need to make noise to take the crowd, like nature, quiet and indifferent, people to no need for quality and self-esteem. As long as you are not ashamed in the service of bits and pieces, and your enthusiasm for beauty and quality is undiminished, Deze and Fu Bao will naturally have a return.
Change / Time to go
Gentlemen learn to gather questions and argue with the leniency of arguments and to act with benevolence
Poor will change, change will be general, and the general will be long-lasting. There will always be corresponding integration in the development process of the industry, and there will be elimination after the integration of integration, which is an inevitable trend. At the same time, standards and benchmarks are also needed to lead and regulate the development of the industry.
In 2015, under the background of the barbaric growth of the design industry and the vagueness of standards, Li Yang took "defining the new standard of the design industry" as the starting standard and motto, founded Mingxing, and hired Professor Wu Yi of the China Academy of Art as the general design consultant, creating butler-style service and brand management of the German Titanium Mach Project, so that the local design standardization was popularized.
Li Yang put forward two important standards, "to provide customers with excellent home decoration design", "to develop strict site management specifications, strict control of construction quality and site control", but also broke the industry's solid disease, bringing impact and change.
Fish cannot be granted, nor can fish be granted. In 2020, Li Yang established the Mingxing Architectural Interior Design Institute and served as the dean, both a designer and a design communicator, with an open mind to share experience, knowledge and inspiration, and freely switch between dual identities.
He led taizhou's design forces out of the local area, Shenzhen, Shanghai, Taiwan, Hong Kong, Japan, Italy, France... It provides a platform for young designers to grow freely, and lights up for many designers on the road of design.
Not easy / The original intention remains the same
Doctor Fu
Be in harmony with heaven and earth
It is in harmony with the sun and the moon
In sequence with the four hours
Match the spirits of the gods
Everything in the world is mixed, and what changes is the means of dealing with things and the way of seeing the world, and what does not change are the rules.
No matter how the times change and how the industry develops, Li Yang always adheres to the core concept of people-oriented, designer, space, customer trinity, only when designing the space to integrate the human scene into it, will people really enter the space can be integrated into the space.
© Li Yang's "Sunrise Three Houses"
Man should be born naturally
Go with nature
Quiet as the silence of yin
Moving like the sun
And with tranquility, loneliness and nothingness to adjust the yin and yang
He led the Team of Mingxing Company to continuously explore the underlying needs of users, integrate "visible art, invisible technology" into the design, and through the application and combination of Chinese I Ching theory, finally achieve the effect of "simplifying complexity", help users improve the quality of space, meet the practicality of their life and work, and strive to create an "exclusive" lifestyle for all customers.
There is no wind in the heart
Enron is everywhere
Li Yang said that many of his customers are doing their own businesses, they are starting from scratch step by step to today, their own party A is not easy, and every penny earned is bloody and sweaty.
Designing with the mentality of producing good works, disciplining oneself with the moral standards of being a person, "trying to help customers do the most cost-effective design" and "not doing exaggerated design", is the design concept that he has been adhering to and will continue to continue.