Who are the most unsuitable celebrities for short videos?
I was the first to nominate Yi Lijing.
From the opening of Douyin on April 4, a total of 27 works have been updated to now.
Close to 3 days a piece, not very diligent.
In more than 20 videos, the word "embarrassing" has never disappeared.
The popular photo action of the whole network, when it comes to Yi Lijing, there is only stiffness of hands and feet + expressionless face.
Even stranger is the video with goods.
The theme is actually there - good species grass; the form is also good - opening the bag.
However, in terms of effect, "kill the crazy Yi Lijing", "Yi Lijing who no one can manage", "Yi Lijing with an iron heart" and "anchor with goods", the difference is more than a galaxy.
For example, the moisturizer special session, straight to the point: they suggested I do it.
SK-II's eye cream is estimated to be too famous, and it was given the name of the product once.
Identification results: The moisturizing effect is really good.
Want to know how good it is? Sorry, Teacher Yi has jumped directly to the next product.
Quarantine products don't even deserve names because — I can't read them.
However, the identification of the competitor is still: the moisturizing effect is really good.
Essence, continue to call out the name, but one more introduction: really moisturizing.
What are the ingredients of hand creams from South Africa? How does it taste?
Teacher Yi said: I don't understand either.
When the lip balm was broadcast, I actually had to open the mobile phone on the spot and read it according to the information on the Internet.
At the end, there will be subtitles: love to use or not.
Do you think that's the end of it? No.
In the same room and the same table, Yi Lijing changed his clothes and brought a special session of dental care.
Judging from Yi Lijing's sharing, she is still very attentive to dental care and pays attention to science.
For example, most people can't do "after brushing their teeth, rinse it again with water floss", Yi Lijing has done it.
For different scenes of business trip, travel, work start, and home, several products of popping bead toothbrush and mouthwash are introduced.
Describe the refreshing effect of the product as "cā a little, straight to the bridge of the nose", but also quite vivid.
No matter how hard you try, I'm going to be planted.
As a result, the sentence "I don't know what to read" returns to its original form, or the familiar "love to buy or not to buy" wind.
Yi Lijing also cue in the vibrato: This is the grass that I was planted by Yang Tianzhen Amway, for more information, I moved to the innocent little red book.
If you don't plant grass, you can divert the flow to another on one platform, and it is worthy of you, Teacher Yi.
If this is the anchor that the merchant pays for, it is estimated that he will be dizzy in the toilet.
Review the data of Yi Lijing's short videos: in the early stage, there is no shortage of small hits with 100,000+ likes and 200,000+; the recently sent content is basically hovering in the thousands of likes and hundreds of comments.
The huge contrast between the front and the back is almost at the time of signing [Yixin Entertainment].
Why did the twenty-year-old Internet celebrity first experience see that it was going to flop so quickly?
Isn't it fragrant to be a high-level writer and a character interview reporter who makes all the stars feel frightened?
Look at two key words: Yang Tianzhen and Yixin Entertainment.
In 2003, Southern People Weekly was founded, and Yi Lijing joined the company.
The "Southern Department" is like an industry benchmark for all media people.
When she wrote "Li Yapeng: I am not a person with a wandering skeleton", Li Yapeng had already been written N times by countless gossip media: a flower man who abandoned the supermodel Qu Ying and satisfied Zhou Xun's "all fantasies about men", a prodigal son who did not love Jiangshan and loved beauty, and an honest man who chased after tianhou by texting...
Yi Lijing's question was quite fierce, and Li Yapeng's answer was also equal. Elsewhere, it is impossible to hear Li Yapeng say something like, "I hope to be able to move between gentlemen and hooligans."
The famous article "Patient" Cui Yongyuan" can also see Yi Lijing's skill: he can write in-depth drafts and has the wind and bones of a newsman.
Such an old memory, out of the circle is actually because of - variety shows.
Everyone looks at "Sister Lang", in fact, what they want to see is that the sisters pull their heads and flowers and hair, who knows that all of them have positive energy, and they are desperately practicing crazy...
If you want to see the "other side" of the sisters, you have to be Interviewed by Yi Lijing.
A pickpocketing interview, beating Wan Qian, who does not want to be popular and does not love variety shows, back to her original form.
On the contrary, Zhang Yuqi and Tranquility, who were originally straight forward, were more fans after the interview.
Ask Serenity how many lines I feel like, and Serenity doesn't hesitate: I've always felt like I'm a line.
Zhang Yuqi's famous "octopus video" caused controversy, and Zhang Jie did not hide it: what is my freedom, my team can't manage me, it's a big deal to be scolded.
Old readers have long been familiar with this set of operations of Yi Lijing, new fans found that there is actually such an unusual host, Shunten touched the melon to dig out the "Easy Time" and "Easy to See" to warm up, and found: Yo, this woman, there is a little thing.
Yi Lijing, who was "red", was quickly targeted by two guys:
One is Li Tian, who is engaged in talk shows, and the other is Yang Tianzhen, a plus-size girl.
In the "Spit Conference 5" cooperated by the servants, Yi Lijing was "crazy" a little bit, and he had the courage to ridicule Jinsha " You are no longer red, I will be red."
The naïve sister, who had previously seemed to have no intersection, was invited by Yi Li to help her on the night of the finals.
And to be publicly executed: Do you think you've helped me so far?
The show also left a stem - Yang Tianzhen wants to sign Yi Lijing.
She really did what she said, and on April 28, Yixin Entertainment official Xuan Yi Lijing joined and became their "One Branch Flower".
In fact, with the same batch of Yi Lijing, Yang Tianzhen also signed a big net red Zhu Once, but the splash was not as good as Yi Lijing.
Short video business, Yi Lijing began to get it before signing it to Yang Tianzhen. What about after signing a "Gold Broker"?
Like the artists brought by the naïve sister, it opened the road of "receiving advertisements".
Gave NetEase Yanxuan a promotional film for the fifth anniversary, contributing a wave of "soul torture":
Do you often stay up late? Is it for tomorrow, or is it to escape tomorrow?
Are you anxious? Is it because it's not good enough, or is it because others are better off than you?
Shoot the L'Oréal Black Essence commercial, and it is another wave of calls:
Aren't you afraid to get old?
Growing old faster than others, are you willing?
A set of "easy question" templates, applied to all business cooperation.
Recently, in Douyin, I went to OPPO's headquarters to interview the boss of the family - still a business.
People have not yet arrived, and the company's employees are already on the verge of a great enemy.
Meeting with Liu Zong, it is also the familiar "competition"...
Hey? Isn't the construction plan designed by Yang Tianzhen at the "Spit Conference" "Who pays me, who will not be interviewed by Yi Lijing"?
The video still has thousands of likes and hundreds of comments – it didn't explode.
Everyone is actually aesthetically tired: Yang Tianzhen has no new tricks, Yi Lijing eats the old book, see what tricks you have?!
To say a word of anti-climactic, they are not all the way, bundled sales for a while, how far can they go and put a question mark.
Yang Tianzhen is a typical sales talent, the advantages are: have ideas, do it; but many times, only responsible for their passion and brain holes, not necessarily responsible for the results.
Half of the popular "four sons who returned to China" were under her command.
Lu Han stayed at Yixin Entertainment for three years, and in 2017, the official announcement of "Lu Sister-in-law" Guan Xiaotong was terminated the following year.
Yang Tianzhen opposed all artists' open love affairs, Lu Han skipped her, and his love affair was made public. Pretty kind of.
The deer's front foot was terminated, and former teammate Zhang Yixing joined Yixin Entertainment on the back foot, and he stayed for a year before and after.
The reason for the circulation is that Yang Tianzhen is not in good health and has no time to take Zhang Yixing.
Zhu Yawen, a model worker with one heart, was too busy to rest in 2018, and the episode only came up with the unaired "Business Investigator", as well as "The Lion Reflection of Lai Cat", which was transparent from the name to the plot.
The last variety show was also spat on because of the frequent "baby".
All the girls want to be Ouyang Nana, which is a good gimmick.
But what is Ouyang Nana doing? actor? singer? Female college student? Influencers?
Don't let Zhang Yuqi sing and dance, don't agree with her to take "Dragon Ridge Labyrinth", if Xiaoyu listens to her all, her intestines will be remorseful.
And Yi Lijing, people are business-oriented talents!
Where did her tricky questions come from? Do your homework to do it. Turn the artist's information all the way to the last page of the search engine, and the poor blue falls into the Yellow Spring.
She dared to ask Yang Kasa, "Why aren't you sharp?" Are you in love with men? "It is also precision guidance, and there is no false hair."
People who can fight in business do not need to point fingers all day long, that is what Yang Tianzhen did.
Another difference is that Yang Tianzhen's performative personality is destined to stand in front of the stage and drill into places with many people; Yi Lijing, who likes to be quiet and does not like to move, is neither keen on socializing nor enthusiastic about business.
Everyone looks at the innocent sister, from admiration to disgust, part of the reason is that she exposes too much.
On the variety show, it is necessary to go to the hottest "Strange Story" to teach newcomers in the workplace to reverse the inner volume, and to fight with Yi Li on the "Spit Conference";
Doing gastric surgery, but also have to take care of the appearance and video shooting;
I also published a book in my spare time and continued to teach you how to be a human being.
An agent is more popular than the artists he has brought.
Yi Lijing's coldness is because she has never received this kind of training, and her personality is not a lively person.
When did you hear Yi Lijing hang up his "circle friends"?
Yang Tianzhen can be good with Li Tianzhen and ask him to write a preface for himself, and Yi Lijing will only complain that Li Tian has remembered himself for ten years.
In one issue of Douyin, Yi Lijing also blew himself up with cleanliness and extremely strict environmental requirements.
It doesn't look like a social café who can open up to himself at any time, right?
You let her appear on camera and plant grass, and her reluctance is really reluctance.
Before Yi Lijing, Yang Tianzhen himself had also done live broadcasting for a period of time.
In April 2020, affected by the epidemic, the income of Yixin Entertainment Q1 was only 10% of the previous year, reaching the "front line of life and death".
Therefore, Yang Tianzhen proposed to do live broadcasting and become an Internet celebrity, and almost did not encounter obstacles at the company level.
Both the company and she need "incremental."
A year later, the anchor Yang Tianzhen obviously did not mix into a big Internet celebrity as desired, and the large size women's clothing career was also high and low, otherwise it would not be caught by Yi Lijing: Are you short of money? Does Plus Size Women's Clothing Sell Well?
She herself confessed that she was only suitable for the early stage of the advice, not good at the later execution, docking.
But who called her Yang Tianzhen?
Twenty years after her debut, she used an "ice ice", a company, to endorse herself, plus the energy that has been tossing and turning, never stopping, and looks like a female boss, a doer, and a master of resource integration marketing.
Even if Yi Lijing, who has seen the world, if he has only been a media person, his income will have a ceiling. Hitching a ride on Yang Tianzhen's express train, even if the cross-border did not break through, at least the income of the business sector must be higher than the writing fee, and it is not a big deal to go back to her job, she is still the woman who makes the star feel frightened.
Both are smart people, and you think that the combination of "not matching", who dares to say that it is not mutually beneficial and mutually beneficial?