Since its inception in 2015, as a rare "pragmatic worker" among the new car-making forces, WM has not only broken the life and death of "mass production delivery", but also become the head car company in the field of pure electric SUVs in six years, with ex5, EX6 and W6 three main models to achieve basic coverage of the mainstream pure electric SUV market.
According to the data, from January to September this year, the cumulative sales of WM Motors reached 29,043 vehicles, more than the total sales volume of last year, and achieved positive sales growth year-on-year in advance, and since its inception, the cumulative total sales volume has exceeded 70,000 vehicles. In addition, WM's first pure electric SUV, WM EX5, has accumulated sales of more than 60,000 units, ranking first in the cumulative sales of A-class pure electric SUVs, a new force in China's car manufacturing.
On October 22, WM Motor's first full-scene intelligent pure electric car WM M7 was launched in the world, marking that WM officially entered the battlefield of intelligent pure electric cars, and launched a frontal attack and defense with Weilai, Xiaopeng, Zhiji and other new car-making forces.
As the first intelligent pure electric car of the "M Master Series" under WM, M7 can be said to be the work of WM Group in design, research and development, manufacturing, supply chain management and other aspects, and is the pioneering product of WM Car Strategy.
Intelligence is the core label of the WM M7. Shen Hui, founder, chairman and CEO of WM, said, "The more technology evolves, the closer it is to the form of life, and this is the research and development concept and direction of WM M7. WM M7 is endowed with three major capabilities: super perception, super computing power, and super evolutionary force. ”
In terms of hardware configuration, in Shen Hui's words, M7 can be described as "full of configuration in the next three years". As a new force car entrant, WEIO ET7, Xiaopeng P7, Zhiji L7, etc. have launched smart car products equipped with lidar. The WM M7 is equipped with 32 sensors, including 3 high-definition ultra-conventional lidar, 5 millimeter-wave radar, 12 ultrasonic radars, 11 high-definition cameras and 1 independent high-precision positioning module. In terms of the number of perceived accessories loaded, it surpassed THE WEILAI ET7 and the Xiaopeng P7, which was equal to the Zhiji L7, which was pre-priced at 400,000 yuan.
WM M7 is equipped with four of the latest Orin-X autopilot chips, with a computing power of up to 1,016TOPS, while tesla FSD single chip computing power 72Tops, board 144Tops, M7 chip computing power is 7 times that of Tesla FSD. At present, in addition to THE WEILAI ET7, WM M7 is the only automotive product that has broken through 1000TOPS. The chip is the brain of the smart car, and the computing power of the chip determines the degree of intelligence of automatic driving. Based on this, M7 takes the lead in realizing the full coverage of intelligent scenes for "all-scenario parking - urban roads - intercity high-speed" vehicles.
"Smart electric vehicle design and gasoline car design are completely different, users' existing imagination limits them," Shen Hui believes, today's design must be based on intelligent hardware to balance aesthetics and applicability. For example, the appearance of the M7's chic "unicorn" shape is to achieve the maximum ranging efficiency and scanning field of view of lidar and cameras.
In the interaction in the car, the dare to imagine WM has applied minimalist aesthetics to the top. M7 creatively adopts the design concept of "zero button" interaction, a i-Rota super knob in the whole car can realize the control of different functions in different scenarios, and the i-Surf dot matrix screen design for the co-driver configuration is cleverly integrated with the interior, making the interaction content of the car more rich and interesting.
As the pioneering work of WM Car Strategy, the appearance of WM M7 marks the official launch of WM Motor's "SUV + Sedan" dual-line layout, and WM Motor has entered a new stage of development. With the continuous improvement of the product matrix including WM M7, WM Automobile is accelerating the realization of the beautiful vision of "enabling every Chinese family to have their own new energy intelligent travel life".
It is reported that the M7 will achieve mass production delivery in 2022.
As the only enterprise focusing on the mainstream market segment among the leading enterprises of the new car manufacturing force, WM Automobile is committed to rapidly applying forward-looking technology to mass-produced products and services at mainstream prices. Since its inception, WM Motors has formulated a clear "three-step" strategy for the development of the group: the first step is to become the number one power faction of intelligent electric vehicles; the second step is to become a data-driven intelligent hardware company; and the third step is to grow into a new ecological service provider for smart travel.
Based on forward-looking market prediction, WM Motors has invested heavy assets in intelligent manufacturing in the front, made good capacity planning, and relied on the all-digital industrial chain (C2M) to open up both ends of production and marketing, and made sufficient efforts in efficiency and cost control.
WM Automobile is the first representative enterprise in the new car-making forces to insist on building its own vehicle factory, battery pack factory and new energy vehicle production qualifications, and it is also the first car company in the new car-making forces to realize the digitization of the whole industry chain. In 2020, WM was selected as a demonstration project of the Ministry of Industry and Information Technology with its digital industrial Internet. At present, WM Motors has established two intelligent manufacturing bases based on Industry 4.0 standards in Wenzhou, Zhejiang and Huanggang, Hubei Province.
Faced with the instability of the global supply chain, WM Motors understands that high R&D investment is an important support for maintaining technological leadership. In 2017, 2018 and 2019, WM's R&D investment was 345 million, 785 million and 72.2 billion yuan respectively, with the number of R&D technology personnel accounting for 53.55% and the R&D expenditure rate reaching 37.75%.
On average, the WM Smart Cockpit can achieve an OTA upgrade every three months, and the CPU and GPU achieved 3 times higher computing power than the industry average.
In terms of channel construction, WM Automobile's new retail channel network has more than 200 layouts in core cities across the country, and more professional, efficient and lightweight WM experience halls have been laid out in the core business circles of urban sub-centers with dense customer groups to further improve channel coverage. By continuously strengthening logistics capacity building, WM integrates resources such as roads, railways, river transport, and maritime transport to build a multimodal transport logistics system. With the help of the C2M highly customized production mode, at present, WM Automobile can provide users with thousands of C2M optional solutions, and users can achieve the fastest 6 weeks delivery and the fastest 3 weeks delivery of customized models.
Based on the principle of "universal benefit of science and technology", WM Motors has also made sufficient efforts in cost control. In the process of the rapid decline of national new energy subsidies, it not only relies on its own ability to digest the impact of the decline in subsidies, but also narrows the gross profit loss of product sales year by year through effective cost control means.
Through the increase in sales volume and strong cost control capabilities, WM Automobile's operating cash flow has improved year by year. At present, the investment in heavy assets such as factories and channels has been basically completed, with the rise of scale effect, follow-up investment is mainly used for model and technology research and development, brand and sales network construction and user operation, investors' investment risks and investment pressure have been greatly reduced, and the advantages of the system under the forward-looking layout of WM Motor continue to appear. WM Automobile's development momentum is full of momentum from the initial unswerving self-construction of factories, to let users participate in product creation, from the product "128 strategy" to the "three-step strategy", WM Automobile has been active in the stage of new car-making forces since it entered the field of consumer vision.
2021 is a key year for WM Motors to accelerate its strategy, and WM will accelerate its running in multiple threads such as products, intelligence, channels, and technologies. According to relevant people from WM, in the next 3 to 5 years, WM Motors will bring together 3,000 of the world's top engineers to create a smart mobile space that is more in line with the preferences of Chinese users and create a smart car with the Internet of Everything.
In order to ensure the smooth progress of various R&D and production investments, in early October this year, WM has completed a D1 round of financing of more than US$300 million led by PCCW and Shun Tak Group. According to relevant sources, WM's D2 round of financing agreement is also underway, and the total amount of financing in the two rounds is expected to reach 500 million US dollars. The funds raised in this round of financing are mainly used for unmanned driving and other intelligent technology and product research and development, sales and service channel expansion.
So far, WM Motors has completed 11 financings, with a total financing of nearly 35 billion yuan. After Weilai, Xiaopeng and Ideal have successively landed overseas listings, WM's IPO road is believed to be about to begin.
The launch of the WM M7 will be an important milestone in the history of WM Motor's development. The M7 not only reflects WM Motor's thinking on the future of intelligent electric mobility, but also promotes the leapfrog development of WM in terms of products and capital, and opens up a new market situation.
As a "traditional car company in the new force" among the population, compared with traditional car companies, WM Motors has no burden and can focus more on the use experience of young people. Compared with other new car-making forces, WM Motors is the new power brand with the highest capital efficiency. Facing the future, with strong capital guarantee and strong technical accumulation, WM Motors will quickly usher in the next peak of development, showing the world the strength and confidence of WM Motors to "take the lead". (End)