Jin Li, member of the National Committee of the Chinese People's Political Consultative Conference and deputy director of the School of Economics and Management of Peking University: It is recommended to vigorously develop the night economy of first- and second-tier cities according to local conditions

Per reporter: Zhang Shoulin Per editor: Yi Qijiang

The Fourth Session of the 13th National Committee of the Chinese Political Consultative Conference opened in Beijing on March 4. "Daily Economic News" exclusively learned that the latest proposal of Jin Li, a member of the National Committee of the Chinese People's Political Consultative Conference and deputy director of the Department of Economics and Management of Peking University, pointed out that night is a time period when the existing infrastructure of the city has not yet been fully utilized, and it is recommended to vigorously develop the night economy of first- and second-tier cities.

According to the proposal, many cities have done statistics and believe that the night traffic is the largest and most, the consumption amount is 50% of the daytime, and people's nighttime consumption capacity is huge.

Jin Li pointed out that there are two main types of cities with a more active night economy: one is a city with a large number of permanent residents and strong spending power; the other is a tourist hotspot city, and there are differences in the night economy development ideas, format choices, spatial layout, and management priorities for local residents and foreign tourists. While fully activating the economy and enhancing convenience, we must also pay attention to preventing excessive disturbances.

Jin Li (data map) Per reporter Zhang Shoulin photographed

<h2>The night economy is in line with the consumption habits of the current mainstream consumer population</h2>

For the significance of developing the urban night economy, Jin Li analyzed that the night economy usually refers to the economic consumption activities from six o'clock in the evening to six o'clock in the morning of the next day, and the key point is to extend the time of urban economic activities. At present, China's economic development is in a stage of high-quality development, with the continuous increase of people's disposable income, as well as the people's demand for a better life continues to increase, people's consumption forms are also changing, the night economy has the potential to become a new engine to stimulate a new round of consumption potential upgrades.

The role of the night economy in promoting urban development, Jin Li believes that there are the following aspects:

The first is to effectively stimulate domestic demand. The expansion of residents' consumption scenarios, the extension of consumption time, and the upgrading of consumption content are conducive to promoting the growth of urban demand in many fields such as catering, shopping and entertainment and the development of related industries.

The second is to create more jobs. Taking advantage of the extension of the time for economic activity to bring new growth space to urban employment.

The third is to enhance the soft power of urban culture. Enhance the influence of the city, create a "business card" for the city's external publicity, and concentrate on displaying the "window" of the essence of the city's culture, so as to enhance the attractiveness and influence of the city.

The fourth is to meet the people's yearning for a better life. It can better meet the consumption needs of urban residents of "eating, living, traveling, shopping and entertainment".

The fifth is to help families who have just entered the city to gain a foothold as soon as possible through part-time and casual work and adapt to the new urban life.

Jin Li further analyzed the development potential of the night economy: the night economy is in line with the consumption habits of the current mainstream consumer population. According to statistics, three-quarters of the post-90s fall asleep after 11 p.m. Many cities have done statistics, that the night traffic is the largest and most, the consumption is 50% of the daytime, and people's nighttime consumption capacity is very large. The night economy is different from night markets in the general sense. Traditional night market stalls are mixed, crowded, and sanitary conditions are not high, which has a negative impact on urban governance. However, the main formats of the night economy cover shopping, catering, tourism, leisure, health care, education, film and television, entertainment and other contents, which have become an important part of the tertiary industry and are the economic growth point of modern urban economic development.

In Jin Li's view, China's night economic construction is still in its infancy. At present, the composition of China's urban night economy is still dominated by traditional consumption projects such as catering, the economic structure is not rich enough, the level of business formats is relatively single, the driving effect on urban development is limited, and the night economy development is still promising.

<h2>Establish a comprehensive management mechanism for the night economy</h2>

Jin Li gave specific policy suggestions for the development of the night economy:

First, design the idea of night-time economic development according to local conditions

First, different types of cities need to make trade-offs according to their respective urban positioning, cities that do not have a large number of consumer accumulation conditions, the development of the night economy needs to be carefully decided, to avoid excessive investment but not to pay off the loss.

Second, there are two main types of cities with a more active night economy: one is a city with a large number of permanent residents and strong consumption capacity; the other is a tourist hotspot city, and there are differences in the night economy development ideas, format choices, spatial layout, and management priorities for local residents and foreign tourists. While fully activating the economy and enhancing convenience, we must also pay attention to preventing excessive disturbances.

Second, create a night-time economic consumption space

The space expansion of urban night consumption has boundaries, should not be arbitrarily set or expanded indiscriminately, bringing too much trouble to the urban environment and comprehensive management, and the effective way is to use commercial centers, historical and cultural blocks, natural ecological resources, public spaces or venues to create night consumption agglomeration areas, forming an intensive development pattern of urban night economy. In addition to the development of the main urban area, expand the coverage of the night economy, develop and utilize the suburban areas, and make full use of urban space.

Third, establish a comprehensive management mechanism for the night economy

The first is to set up exclusive management personnel to coordinate and promote the construction of the night economy, find a more suitable way to manage the night operation of the city, and help the city carry out scientific and effective night economy construction.

The second is to strengthen the management of public security at night, crack down on and punish illegal crimes, the sale of counterfeit and shoddy products, etc., and realize the quality and safety of night consumption, the convenience of travel, the orderliness of public security, and the cleanliness of the environment (in this regard, with the Xueliang Project, etc., it can be promoted quickly).

The third is to encourage relevant associations to strengthen the investigation and research of the night economy, reflect the demands of the industry, strengthen industry self-discipline, and promote the development of the night economy in the industry.

Fourth, it is necessary to highlight the urban characteristics of the night economy

In the case of major cities promoting the development of the night economy, how to avoid homogeneous development has become one of the important issues in the process of urban night economy construction.

First, it is necessary to dig deep into local characteristic culture, connect historical and cultural resources, deeply integrate historical culture, local life culture and night economy, and further enhance the characteristics of cultural tourism products.

The second is to use geographical features, seasonal changes, etc. to create a characteristic night economy, and add unique memory points to the urban night economy.

The third is to use new media art, combined with digital, film and television, VR technology and other innovations to enhance the form of night economy, to create a unique urban night scenery.

Finally, Jin Li concluded that the night is a time period when the city's existing infrastructure has not yet been fully utilized, including problems such as avoiding peak electricity consumption in the residential sector and avoiding peak road congestion. Under the premise of not increasing investment in the existing infrastructure of the city, through the vigorous development of the night economy, the overall vitality and economic scale of the city can be enhanced, and the future can achieve 24-hour uninterrupted urban life, and it is more convenient to exert the vitality of different groups of people, integrate into the urban economic life in a variety of ways, and truly do whatever you want, anytime, anywhere. Our machines do not need to rest, roads do not need to rest, and the maintenance of various equipment basically does not need to rest. Modern life is rich and colorful, and there is no need to limit it to from nine o'clock in the morning to five o'clock in the evening.

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