"Although fresh soy products seem to be a very small category, they are indispensable and important ingredients on the people's tables, especially after the epidemic, consumers are more aware of the importance of soy products in the food industry," said Ma Guiqin, vice president of Ma Dajie Food.
Ma Guiqin, Vice President of Food Ma Dajie
In 2019, Ma Dajie crossed from leisure food to fresh bean products industry, fresh bean products business department was formally established in Baoding, Hebei Province, and then created the "Ma Dajie Seiko Bean House" brand, and all this is not a temporary idea, but relying on the advantages of Ma Dajie's enterprise, with the big health industry as the core concept, driving the healthy and benign development of the entire fresh bean products industry.
For the news that enterprises have opened up the second track, we have often seen it, but the cross-border from food to ingredients is not as simple as we think, and people's cognition shows that Ma Dajie candy and Ma Dajie bean products are completely unrelated. However, for the development of this industry, Ma Guiqin, the third sister at the helm of soy products, Ma Guiqin, said that our original intention is very simple, that is, to let the people eat a good piece of tofu.
No.01
The soy products market is promising
Ma Dajie Seiko Bean House attacked strongly
The nutritional value of soy products can not be ignored, the plant protein contained in tofu has natural advantages over animal protein, low saturated fatty acids, no cholesterol and so on. With the development of the times, more consumers' demand for food has developed in the direction of nutrition, health, safety, deliciousness and convenience. This is an opportunity given to enterprises by the industry and the times, and Sister Ma has seized this opportunity.
China's soy products industry presents regional and blocky distribution characteristics. Some large-scale enterprises occupy the mainstream market of large and medium-sized cities, and with the imbalance of China's regional economic development and the differentiation of urban and rural consumption levels, as well as the low threshold of soy products, many small workshops and small enterprises still occupy a certain market share. The largest number of enterprises in East China, accounting for 40%, while North China accounts for only 10%, and the latter has a huge consumer market space.
Based on this, Ma Dajie Seiko Bean House focuses on the fresh bean products industry with the help of geographical advantages and brand advantages, radiates North China, and is committed to building the "First Brand of Fresh Tofu" in North China. In line with the original intention and mission of providing consumers with safe, green and healthy soy products, Ma Dajie Seiko Bean House not only has gradually become clear in the regional market, but also has become more and more clear in the ultimate goal of the industry. Ma Guiqin Ma said: "We hope that in the next 5-10 years, we will recreate a 'big sister Ma' in the field of fresh soy products! ”
No.02
Bigger and stronger soy products industry
Make every piece of tofu extraordinary
Since the official production of Ma Dajie's Seiko Bean House series products, it has always focused on the research and development, production and sales of soy products, and the products are mainly based on two series of fresh bean products and seasoned bean products, while operating nearly 100 products, with an annual processing capacity of more than 30,000 tons. "Always put quality first, output value in second place." Ma Guiqin knows that only with her own ingenuity, conscience and sincerity can we exchange consumers' reassurance and satisfaction.
Ma Guiqin has promised the outside world on many occasions that Ma Dajie's seiko bean house products do not use a single genetically modified soybean and absolutely do not add preservatives. In the process production link, Ma Guiqin said: "The company is equipped with a research and development center, has a special research and development team, the company's products, workshop assembly line is constantly upgraded and updated, can develop special products. We hope to apply the advantages of Ma Dajie to the product, so that every consumer can feel a different product. ”
Ma Dajie bean products, so that each piece of tofu is not ordinary, for this reason, the company invested heavily in building a modern factory and production line, to ensure that the production process is not contaminated by bacteria; fresh soy products from the factory to the terminal consumption of the whole process requires low temperature preservation. Ma Dajie Seiko Doufu improves its own internal Seiko system, strictly grasps production management, and standardizes the operation of cold chain logistics throughout the process; on the basis of the production process standards of "four choices and eight arts", it accurately conveys the sense of social responsibility of Ma Dajie Seiko Doufu, and integrates the brand concept of rigor, meticulousness, health and safety into each piece of tofu. Its ingenuity can be seen between the square inches, and each piece of tofu is poured into the ingenuity of every "Big Sister Ma".
In order to do a good job in products, Ma Dajie never skimps on investment. From the aspects of equipment, personnel, warehousing, distribution and other aspects, we have established standard processes and management systems that far exceed the industry average. As a "forerunner" and "practitioner" of a healthy lifestyle, Ma Dajie Seiko Bean House uses nutritious and scientific production methods to continuously meet the growing health needs of consumers.
It is based on the strict control of quality that Ma Dajie has been able to maintain long-term and stable cooperation with distribution, supermarkets, direct sales and other channels, and send products to thousands of households.
No.
03
Break the bottleneck of homogenization of fresh soy products
Take the road to differentiated products
As a large-scale soy products production enterprise, Ma Guiqin in the interview frankly, although there are many enterprises in the bean products industry, but the scale of enterprises, production standards are different, the quality of the products brought by the product is also uneven, Ma Dajie Seiko Bean House's advantage is always to produce high-quality bean products as the primary goal, through the Seiko system management empowerment to achieve lean production.
Standing in the "window period" of the upgrading and development of the fresh soy products industry, more industry people and end consumers can see the difference of the Ma Dajie Seiko Bean House brand. Ma Guiqin said that soy products are a traditional ingredient, thousands of years of precipitation, in order to create brand differences, one is product innovation, the support of the brand; on the other hand, from the perspective of health and safety, increase communication with consumers, to bring more delicious, diverse eating guidance to the product.
In order to create a differentiated competitive advantage, Ma Dajie Seiko Doufu took the lead in launching an innovative product "black and white tofu" in the industry in 2021 and won the "Explosive Product Award". This tofu is half black and half white, just like the yin and yang two instruments in tai chi, breaking the bottleneck of the traditional tofu taste single, "melting black and white, self-strengthening", escorting the national health. This innovative product with good looks and strength originates from The profound insight and extensive cognition of Ma Dajie Seiko Doufu on consumers, conveying innovative product concepts and enhancing brand value.
04
The small "tofu" is extraordinary
The new track glimpses the style of big brands
Finally, Ma Guiqin said: "The ultimate purpose of our fresh soy products industry is to standardize industry standards, do differentiated products, make each piece of tofu extraordinary, add a health and peace of mind to the table cuisine of thousands of households, at the same time, Ma Dajie bean products should give play to their advantages in the industry, establish a new benchmark in the industry, and promote and lead the entire fresh soy products industry to move forward healthily with 'high quality', 'high technology' and 'high standards' product protection. ”
The health of consumers is reflected in food, clothing, housing and transportation, and a small piece of tofu can also reflect great responsibility and social responsibility. Ma Dajie Seiko Bean House will rub ingenuity and responsibility into every piece of fresh bean products, promote the development of the industry in the direction of continuous, stable and healthy, and escort the national health.