Recently, iQIYI's self-made variety show "China New Rap" and THE TWELVE CULTURE's entertainment new retail brand LLJ ClampIng Machine Zhan held a "New Rap Clamp Machine Occupation" public welfare new challenge activity, attracting many rapper players and audiences to join in and jointly raise funds for poor primary schools. At the same time, the new rap x LLJ clamp machine occupied the "art classroom" landing donation activity was also held on September 19, "China New Rap" popular player Liu Xuanting walked into the campus, for the primary school students here to give a unique art lesson. The donation will be donated to two poor primary schools to build "art classrooms" for the purchase of relevant teaching equipment and equipment in music, art and dance, aiming to improve students' art appreciation and promote the improvement of quality education in poor areas.
Previously, the "New Rap Clamp Machine Occupation" offline public welfare challenge activity was held in LLJ Clip Machine Occupation Wukesong Store, and the seven popular rappers of "China New Rap" Yang Hesu, Hu Tianyu (Fox), Sun Xiao, Lin Shengye (OBi), Zhang Wan (Theo Siio), Zhang Yanhu (Capper), and Li Chenguang (CreamD) parachuted into the scene and served as "store managers". At the same time, the new rap public welfare image of "Gon's Marmot" has made a new appearance, calling on fans to participate in the public welfare challenge. The atmosphere gradually warmed up with the appearance of several rappers, rapper and live fans launched a "plush battle", the atmosphere was unprecedentedly high, the game was tense and full of joy. In the end, the harvested fans and rappers raised a total of 112,544.41 yuan in this event, donated to the China Women's Development Foundation for the Liudaohe Central Primary School in Xinglong County, Chengde City, Hebei Province, and the Erdaohe Primary School in Xinglong County, Chengde City, Hebei Province, equipped with "art classrooms" to contribute to rural art education.
At present, primary and secondary schools in some remote areas of China still have problems such as insufficient opening rate of art courses and shortage of art teachers. In order to let more rural schools popularize art education, on September 19, Liu Xuanting, a popular contestant of "China New Rap", and related staff arrived at the event site to bring easels, painting tools, dolls and other materials to the students here. At the scene, Liu Xuanting arranged a warm "new rap clamping machine occupation art classroom" for the children, and gave a fun art lesson for the children. In the classroom, Liu Xuanting incarnated as a warm male big brother, telling stories, singing, and playing the piano to the students, and the children in the classroom were filled with innocent and happy smiles. Liu Xuanting recalled his love for music when he was a child, often practicing musical instruments need to apply for a piano room everywhere, it is very inconvenient, he hopes that students here will not lose their love for music because of the lack of materials, hope to improve the school's art learning equipment, enhance children's interest in art learning, and let them feel love and beauty in art.
This is the second joint public welfare voice between LLJ Jizhan and "China New Rap". Last year, LLJ's clamping machine raised a total of 90,965 yuan to donate to the China Foundation for Poverty Alleviation to build a learning place for left-behind children and purchase necessary materials for daily life. This year, the two sides have joined hands again to help more children get close to art and feel the charm of art.
LLJ clamping machine account for continuous exploration of public welfare innovation practices, with the power of the brand to amplify the sound of public welfare. As an offline entertainment store loved by young people, LLJ Clamp Machine has always hoped to break through the traditional way of thinking and encourage the younger generation to pay attention to public welfare and social development through scene innovation and fun play. The data shows that nearly 80% of the fans accounted for by the LLJ clamp machine are the young groups after the 80s and 90s, and these active young users are the generation of online students, with stronger cultural confidence, public welfare and social responsibility. Twelve Buildings Cultural Partner and COO Chaos said that LLJ Clamp Machine Zhan is a brand belonging to young people, has always insisted on guarding happiness and paying attention to innocence, hoping to build a window connecting society and care, driving the public to participate in public welfare actions, planting wings for more children's artistic dreams, and sharing love, happiness and emotion with them.