Recently, the brand marketing case created by "King King and Wang Strategic Marketing Brand Consulting" using "Wang Hongwei 3 I Sell Model" (remember me, choose me, pass on for me) won 3 awards of the 13th Beijing International Creative Awards. The winning of the 3 awards is also a strong confirmation of Wang Hongwei's "Remember me, choose me, pass on for me" 3 I sold the model and applauded.
Wang Hongwei, author of "Biography for Me", received the award at the 13th Beijing International Creative Festival
"Remember Me, Choose Me, Pass on for Me: Marketing Psychology Everyone Needs" is also the only book to win the award at the 13th Beijing International Creative Festival and the 7th Beijing-Tianjin-Hebei Advertising Festival.
In addition, at the "13th Beijing International Creative Festival and the 7th Beijing-Tianjin-Hebei Advertising Festival" held in beijing's National Advertising Industry Park on October 21-23, 2021, Wang Hongwei, a famous Chinese advertiser, the best creative person of the year, a well-known brand marketing planning expert, and the author of the best-selling book "Remember Me, Choose Me, Pass on for Me: Marketing Psychology That Everyone Needs", was awarded the "13th Beijing International Creativity Award" [2021 Advertising Industry Annual Influential TOP Figures] award by the Beijing Advertising Association.
Zheng Wansheng, president of the Beijing Advertising Association, presented Wang Hongwei with the award
After several months of selection, the winning rate is one in a million.
Among the nearly 10 million advertising practitioners in the country, only 7 marketing planners have been nominated and entered the final competition of the 2021 "Annual Influential TOP Figures", which can be described as one in a million. The selection lasted for several months, with a total of 1.99 million+ people participating in the selection activities, and a total of 810,000+ votes were received. Wang Hongwei, a well-known brand marketer, was able to win the award in the end, which can be described as well-deserved.
Wang Hongwei Profile:
Founder of King & King Strategic Marketing Brand Consulting, Senior Consultant of Chinese Min University, author of the best-selling book "Remember Me, Choose Me, Pass on for Me: Marketing Psychology Everyone Needs".
He is a famous chinese advertiser, best-selling author, and proposer of brand signal theory, and has been repeatedly named the best Chinese creative person, the best strategic marketer, and the annual brand figure of the Great Wall Award. In 2017, he was inducted into the Asia Digital 'A-List' Hall of Fame by the British Campaign (Jack Ma, Robin Li, and Huateng Ma were inducted into this list in 2015).
He has worked in Baidu headquarters and has served as an executive in a number of listed companies and 4A Advertising media group.
Invited to give lectures, lectures or sharing at Tsinghua University, Chinese University, Southwestern University of Finance and Economics, Advertising Gate Marketing College, Baidu, W and other universities or enterprises.
He has served as a judge for many international awards such as the Effie Award, the Academy Award, and the IAI International Advertising Award.
This is the successor to Wang Hongwei obtained:
【The 44th Academy Awards for Best Director】、
China Advertising Association Great Wall Award[2017 Annual Brand Innovator],
【Best-selling author】、
【Outstanding Chinese Contemporary Advertiser】、
IAI International Advertising Awards [2017 IAI China Best Creative],
【2017 Marketing Communication Leader of the Year】、
Campaign of the Year 2017,
CAMPAIGN OF THE UNITED KINGDOM [2017 Digital Marketing Operator of the Year],
IAI International Advertising Awards [2018 IAI China Best Creative],
Campaign of the Year 2018,
CAMPAIGN OF THE UNITED KINGDOM [2018 Digital Marketing Operator of the Year],
【Top 10 New Creatives in 40 Years of Chinese Advertising】、
【2017 Campaign Asia Digital A-List1 Hall of Fame】 (Jack Ma, Robin Li, Ma Huateng was selected for this list in 2015) and other awards, won another international blockbuster award in the advertising and marketing industry.
British Campaign executives presented Awards to Wang Hongwei
After winning two gold awards of the Great Wall Award, the only national award in China's advertising industry, Wang Hongwei exchanged photos with the president of the China Advertising Association
Wang Hongwei delivered an acceptance speech at the 18th IAI International Advertising Awards
In addition, the two brand marketing cases created by Wang Hongwei also won two awards in the commercial marketing category of the "13th Beijing International Creativity Award".
Wang Hongwei's "Biography for Me" was well received and applauded, ranking in the top 3 of the best-selling list of multiple platforms.
"Pass on For Me" (short for the book "Remember Me, Choose Me, Pass on For Me: The Psychology of Marketing That Everyone Needs") has already ranked in the top 3 of the best-seller lists of several e-commerce platforms before winning the Beijing International Creative Festival Awards.
For example, in the Dangdang market/marketing book best-seller list, it ranks 1st in weekly sales, 2nd in monthly sales, and 2nd in praise; Ranked 1st in the Best Seller List of Pinduoduo Advertising/Marketing Books; Ranked 3rd on jd.com's soaring list.
It is worth mentioning that along with "Remember Me, Choose Me, Pass on for Me: The Psychology of Marketing Everyone Needs", there are many marketing books such as "Positioning", "Confessions of an Advertiser" (Ogilvy, the founding of Ogilvy Advertising), "Shi Yuzhu on Marketing", "Influence" (recommended by Buffett partner Charlie Munger), "Crazy Rumors" and other marketing books that have been sold worldwide for decades. For a new book that has only been on the market for 2 months, it is rare to achieve such results.
Hundreds of big coffee/experts, unanimously recommended after reading.
Many big coffee/experts from Xinhua News Agency, CCTV, Alibaba, Baidu, Tencent, Wanda, Lenovo, Ping An of China, China Everbright Bank, Gome, Liangpin Shop, Wu Xiaobo Partners, Guangdong Guangdong, Dentsu, Ogilvy, Leo Bernard, Zhengbang, ADC Award Global Judges, Great Wall Award Judges, American Effie Award Judges, W, Sky & Sky, Outside Creative, IAI International Advertising Awards and other institutions and units unanimously recommended after reading.
Wang Hongwei's "Remember Me, Choose Me, Pass on for Me: Marketing Psychology That Everyone Needs" is a good book worth reading and re-reading. ——Chairman of Zhengbang Brand Consulting Service Group, Director of Creative Group, Dean of School of Design and Art of Shaanxi University of Science and Technology: Chen Dan
[After knowing for many years, Teacher Wang is one of the very few people who will continue to read in a field, and constantly put the theory into practice, and continue to improve the theory with practice. The "3 Kings Positioning Method" summarized by Teacher Wang in the book uses simple and popular language to teach enterprises how to tap their own advantages, and exert their advantages to the extreme, quickly becoming the "king" of the track, thus opening up a blue ocean of their own and becoming the first choice in the minds of consumers. The cases in the book are novel and unique, and have high reference value. Throughout the book, there are not only many classic cases that span the time cycle, but also the in-depth interpretation of Wang Hongwei's hands-on practical cases and case backgrounds in his practice. After reading the sample chapter, I brought a lot of inspiration for my future work and a more systematic and in-depth understanding of the industry. It is a book worth reading and reading, and it is recommended by five stars. ——Former Xinhua News Agency reporter, senior public relations expert: Han Guangrui
[I have known Teacher Wang Hongwei for many years.] At the 2021 IAI Biography International Advertising Awards Jury Dinner, Teacher Wang just sat next to me and had the privilege of reading Teacher Wang's works in advance. As a senior marketer, many of the ideas in Mr. Wang's sample book have refreshed me, especially mr. Wang's "brand super signal" methodology extracted on the basis of "signal theory" combined with brand marketing, which integrates interdisciplinary knowledge such as behavioral economics, psychology, and brain science, which really shocks me. Teacher Wang's set of "super signal" four-step method is not only theoretically high, but also directly grounded in terms of content, even newcomers in the industry can understand it at a glance. Would highly recommend. ——Wanda Hotels & Resorts Marketing Center General Manager: Wang Xin
【In the era of "living" in the brand marketing and communication industry and the lack of creativity, Wang Hongwei's new book is eye-catching and beneficial. In particular, the "super signal theory" proposed by Teacher Wang, after a hundred years of precipitation and iteration, will surely open a new era in the YL brand marketing industry. Whether you are a brand person or an ordinary consumer, when you see this book, you will definitely remember it, choose it, and instinctively pass it on for it. I wish Teacher Wang Hongwei's new book can help more people. ——Lenovo Global Brand Building Department, Creative Studio Leader: Yang Zi
[The author of this book, Hongwei Teacher, was my art director when I first entered the industry, and he made a deep impression on me at that time: Whenever he participated in the project, the client chose his plan; Any advertising contest he participates in will be rewarded. If a success has the possibility of luck, then the success must rely on a proven methodology. After many years of anticipation, Teacher Hongwei finally took out the secret book to share with everyone, and he was very admired. I highly recommend this strategic marketing crossover work of The Magnificent Teacher. ————Brand Design Director of Good Shop: Fan Huan
[I have the honor to meet Teacher Wang Hongwei and admire him as a brand marketing creative, tirelessly pursuing and studying the professional field, with both solid practical experience and scientific theoretical research.] When reading the book "the underlying principle of brand marketing is communication, the underlying principle of communication is psychology, and the underlying principle of psychology is physiology", I suddenly have a strong resonance in my heart - marketing is not an easy task, and it needs the support of diversified comprehensive science to better tap the marketing value of consumers with both "economic people" and "social people" behavioral attributes. I believe that this new work of Hongwei Teacher can enable all readers to have a deeper understanding of marketing, and the road to marketing is illuminated. ——Former Tencent and ByteDance brand marketing, Ping An Credit Card Product Publicity Manager of China: Zhang Xiao
[Teacher Wang Hongwei is the most powerful brand creative marketer I have ever met. In 2020, the first time we met during the epidemic, we were attracted by the content of Teacher Wang's book and signed a contract decisively. I hope that through this book, I can help more people in need. Whether you are the chairman of a listed company or a grassroots entrepreneur; Whether you are a state-owned enterprise or a foreign executive; Whether you want to solve the problem is corporate strategic positioning, brand marketing; Or sell the goods immediately and improve the repurchase; Or from 0 to 1, quickly create a new brand; Or personal brand IP construction, live streaming and selling goods. This book will give you a set of systematic practical solutions, which can be understood, learned, and used, so that you can change from a novice to a brand marketing master. ————Former Chief Strategy Officer and Vice President of Operations of Motie Books, Founder of Motie Black Swan Brand, Founder & CEO of Hopson Carrier: Liu Jiehui
[I have known Hongwei for many years, and I was still a little shocked when I saw his new book.] He can not only help enterprises solve brand marketing problems through creative planning; At the same time, it can also polish their own creative marketing methods for more than ten years into a book, and light a light for practitioners in the brand marketing and advertising communication industry. This spirit of "reaching out for the stars" is very precious and is highly recommended for reading this book. ——The top creative person who won the Lion Award at the Cannes Creative Festival in France for 5 consecutive years, the chairman of Sky & Sky, and the 1000 Golden Meter artist: Yang Yeqiu
If there is a real hard-working master in the marketing industry, then Wang Hongwei must bear the brunt of it, and his unique forward-looking vision, zeitgeist and creative ability have been exemplified by WM in enterprises and agency companies, and are sober and independent in an industry of all things, and irreplaceable. An industry needs to exist, like a wild dog foraging out of the boundary, a work, a good book, a character needs to be circulated, it needs to be like the author of this book Wang Hongwei to create new regulations, fortunately wild dogs and Viagra walk together, so that the future of the industry will not be sluggish. Founder of ——— W, leader of wild dogs, and first chairman of the CIA alliance: Li Sanshui
[Humanity has entered the "information explosion era." Marketing theory must also be innovated in time, from the simple empirical intuition of the past to the scientific level. Creative founder &CEO outside ———, World Cup "France wins the championship, Vantage refunds all" trader: Zheng Daming
[From contestants to judges, from gold medal winners to the best creative of the year, Grand has witnessed the transformation and development of IAI's legacy over the years. Whether you are an ordinary person who wants to change his destiny through creativity, or a business owner who wants to increase the competitiveness of the brand through creativity, the magnificent "Remember Me, Choose Me, Pass on for Me" gives a practical and feasible method of brand marketing system, and at the same time has the height of "Nobel Prize", which is worth reading and re-reading. It is a good book to read early and benefit early. ——IAI Chuanjian International Advertising Award Executive Chairman: Liu Guangfei
[Teacher Wang Hongwei's book, the brand marketing theory of in-depth and simple, interesting, a lot of content let me have a feeling of seeing the clouds, Daigo empowerment, highly recommended for everyone to read. ——Vice President of Hyundai Financial Holdings: Li Zhongguan
【Subtle insights coupled with careful thinking, experience and foresight to analyze the market and brand, from which you can glimpse the "law" of marketing. This book is a magnificent work and its marketing method, which is worth recommending. ——Guangdong Advertising Group Co., Ltd. Business Group Marketing Center Deputy General Manager, Great Wall Award Judge: Bao Chengjie
About the Beijing International Creativity Awards:
Beijing International Creative Award is one of the core contents of Beijing International Creative Festival, for more than ten years, under the leadership of the Beijing Municipal Market Supervision and Administration Bureau, with the strong support of Beijing-Tianjin-Hebei and national advertising practitioners, it has continued to grow and develop, and has become one of the largest, most influential and most professional advertising awards in Beijing and even the whole country.
In 2021, more than 3,000 works participated in the selection. On September 25, the expert jury of this year's Creative Awards, composed of experts from market supervision departments, media, academics and senior creatives from enterprises, gathered in the Beijing National Advertising Industry Park for centralized review.
Zheng Wansheng, Director of the Organizing Committee of Beijing International Creative Festival / President of Beijing Advertising Association, Ding Yanfeng, Secretary-General of Beijing Advertising Association, Wei Lin, Deputy Director of Advertising Supervision and Administration Department of Beijing Municipal Administration of Market Supervision & Administration, Wei Lin, Supervisor of 2021 Beijing International Creativity Award, Chairman of the 2021 Beijing International Creativity Award, Yang Tongqing & Vice President of Beijing Advertising Association / Professor of Capital University of Economics and Business, Director of Advertising Broadcast Department of China Central Radio and Television General Manager Office & 2021 Beijing International Creative Award Jury Member Yin Xuedong, Other leaders and expert judges from all walks of life attended the evaluation site.