Source: Xinmin Network
The Michelin restaurant list is undoubtedly a guideline for food lovers. "Lady Goose" Shanghai Xinzhuang Store has been selected as a Michelin star restaurant for two consecutive years, which has also made "Lady Goose" famous, the queue is hot, and its "signature roast goose" has become a must-have for diners.
However, merchants should not exceed the norm when promoting. The reporter learned from the city's market supervision department that the "Goose Lady" was identified as an illegal advertisement and fined 30,000 yuan for publicizing that the raw material of her "signature roast goose" was Guangdong Qingyuan black brown goose.
"Lady Goose", a catering brand of Wang Pin (China) Catering Co., Ltd., has soared in fame by being selected as a one-michelin star restaurant for two consecutive years, of which roast goose is its signature dish. The Putuo District Market Supervision Bureau found that in December 2017, Wang Pin Catering designed its own advertisements containing the phrase "[Black Brown Goose] Roast Goose Master's Dream Ingredients, Using Only 90 Days of Guangdong Qingyuan Black Brown Goose", and then made 262453 menu advertisements, which were placed in 18 "Lady Goose" stores nationwide such as "Lady Goose" Bailian Store on the third floor of No. 1288 Zhenguang Road for customers to use.
At the same time, the above advertising content was also published on the webpage of 11 "Lady Goose" stores in the Dianping Online Area.
The menu advertisement declares that the black brown goose is the main raw material for goose dishes such as "Lady Goose's Signature Roast Goose", the supplier is Foshan Gaoming Sincere Food Co., Ltd., the manufacturer is Foshan Gaoming Haida High-tech Incubation and Breeding Base Co., Ltd. in Foshan City, Guangdong Province, the product name is "Chilled Goose", and the place of origin is Gaoming District Renhe Town, Foshan City.
In fact, the authentic Qingyuan black-maned goose, also known as the black brown goose, is named after a black mane-shaped feather belt from the top of the head to the nape of the neck. It is distinguished from other goose species in that the bones are tender, the pectoral muscles and subcutaneous fat are less, and the food is not greasy, which is very consistent with the low-fat, high-protein meats advocated by modern people. And it is necessary to eat rice bran and rice to grow, it must take 100 days to mature, and it is quite difficult to breed.
The Putuo District Market Supervision Bureau believes that the above-mentioned acts of the parties violate the first paragraph of Article 8 of the Advertising Law of the People's Republic of China, "Where the advertisement has expressed the performance, function, place of origin, use, quality, composition, price, producer, validity period, promise, etc. of the goods, or the content, provider, form, quality, price, and promise of the service, it shall be accurate, clear and clear." ". Therefore, he ordered him to stop publishing illegal advertisements and fined him RMB30,000.
![Secret roast goose boy Dipped in sour plum sauce flavor dish tastes better[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)