The legendary "roast goose boy", strong return, re-wear the battle robe, make a comeback!

At noon on January 9th, the long-dormant "Roast Goose Boy" brand held a "sausage fragrant" sausage tasting meeting in the cloud club on the top floor of Huizhou Huamao Center, and the team of I wish to buy the mall was invited to attend the tasting meeting, accompanied by the leaders of the Huizhou Municipal Tourism Bureau and the Huizhou Tourism Association, as well as Zhong Qi, chairman of Guangdong Baiye Group, and other well-known people in the social industry, commerce and media circles in Huizhou. This activity has been appreciated by people from all walks of life in Huizhou, and also launched the first shot of 2016 for the return of the "Roast Goose Boy" brand!

The "I would like to buy the mall" team took a photo with the founder of the "Roast Goose Boy" brand

The legendary "roast goose boy", half a roast goose broke into the world

In 1982, 18-year-old Lin Weicheng began selling roast goose in his hometown of Huizhou. When I saw the big yellow logo "m" of McDonald's, I decided to follow McDonald's as an example and determined to make my "roast goose boy" into "China's McDonald's".

Less than 30 years old, it is the time when the wind is flourishing, holding the goose to fight the world, from Huizhou, Guangdong all the way north, the first time into the city of Beijing, it became a hit, roast goose boy became a well-known Cantonese restaurant in the capital, Lin Weicheng also became a celebrity in the business community of Beijing.

The young man who sold roasted goose grew up with his career, and the alias given to him by his father and fellow villagers in Huizhou became his group name, becoming a well-known brand in the Chinese food industry.

Life is full of ups and downs, phoenix nirvana

In 2003, SARS swept the mainland.

At this time, "Roast Goose Boy" and Lin Weicheng have established a foothold in Beijing, "Roast Goose Boy" has 68 stores across the country, and the headquarters has been in Beijing for 7 years. For a time, panic was everywhere, which was a major blow to the catering industry, and "burning goose boys" was inevitably affected.

The bigger blow came with the 2005 outbreak of bird flu. Not only about the discoloration of chickens, all the hotels that do three birds have almost suffered a disaster, and the same is true for "roast goose boys". In two years, 70% of the stores of "Burning Goose Boy" were closed, and the rest were also dying.

This scenery lasted for a long time, until the arrival of SARS and bird flu, and "Burning Goose Boy" became the restaurant with the most closures in the country at that time.

Ten years of dormancy, "burning goose boy" reborn in the fire

After experiencing the ups and downs on the commercial road, Lin Weicheng, the "roast goose boy" who has been silent in Beijing for 10 years, returned to his homeland with his daughter who graduated from college, and made a strong comeback in huizhou, where he first started, and launched the "roast goose boy" brand sausage.

"I want to burn half a roast goose to break into the world, and now the little princess has a sausage into the ten thousand homes" is Lin Weicheng's summary of his half-century life, arrogant tone, ambitious, just like his character and his appearance, which has not changed so far. This time, he returned to his hometown with his "little princess", re-wearing a battle robe, determined to make "roast goose sausage" a well-known souvenir brand in Huizhou.

I would like to buy mall CEO Mr. Zhou Qiuling and the team and other people to be deeply attracted and moved by the legendary life and high morale of Mr. Lin Weicheng, the "Burning Goose Boy", and I hope that the shopping mall team will support the "Burning Goose Boy" to create glory again!