The 17th China (Shenzhen)
International Cultural Industry Expo Fair
(hereinafter referred to as the "Fair")
It will be held in Shenzhen from September 23 to 27!
During this period, the Heyuan Pavilion
The theme will be "China Wanlv Lake, World Chinese Dragon"
Comprehensively display Heyuan cultural tourism resources and city image
Shenzhen World Convention and Exhibition Center
The Heyuan Pavilion will be unveiled in Shenzhen
As the only national, international and comprehensive cultural industry expo fair in China, the 17th Cultural Fair is an important exhibition held on the 100th anniversary of the founding of the Communist Party of China and the opening year of the "14th Five-Year Plan", and the municipal party committee and municipal government attach great importance to this cultural fair. Under the leadership of the Propaganda Department of the Municipal Party Committee and the Municipal Bureau of Culture, Culture, Tourism and Sports, Heyuan set up a pavilion to carry out urban image publicity with the theme of "China Wanlv Lake World Chinese Dragon", and the participating group took "China Wanlv Lake World Chinese Dragon" as the main line of statement, using the two symbols of colorful Wanlu Lake and Dinosaur Town, and set up a series of online and offline interactive activities such as "Cloud Exhibition Hall" and "Hundred Flowers Fairy Live Broadcast" in Heyuan, covering cultural creativity, cultural tourism integration, homestay format, dinosaur fossils, intangible cultural heritage and other cultural and tourism related industries. During the exhibition, interesting and experience-rich products will be launched, and with the help of the comprehensive driving role of the platform of the Cultural Fair, we will further publicize, display and enhance the new image of Heyuan and spread the good voice of Heyuan.
The 14th Cultural Fair Heyuan Pavilion Data Map
It is reported that the fair will launch a new Heyuan cultural tourism IP of the "source series", that is, the exhibitors are divided into six series of "source tour", "source dragon", "source su", "source creation", "source taste" and "source music", focusing on promoting the classic tourism route of "two nights and three days".
Among them, "Source Tour" focuses on promoting the "two nights and three days" classic tourism route, and promotes humanistic Hakka style tour, red classic ecological tour, good mountain and good water ecological hot spring tour, and in-depth experience tour around Wanlu Lake. At the same time, we will dig deep into the cultural and tourism resources represented by Wanlv Lake, and while focusing on the development of global tourism, continue to promote core boutique scenic spots, and do a good job of attracting, gathering and retaining articles;
"Yuanlong" will set up the China Paleozoological Museum Dinosaur Egg Pavilion (Heyuan Dinosaur Museum) Cultural Fair On-site Experience Hall, leading the audience to contact the mysterious dinosaur era and explore the "Cretaceous" of Heyuan;
"Yuansu" will be positioned as "an important bearer of the high-quality living circle in the Guangdong-Hong Kong-Macao Greater Bay Area", organize the appearance of Representative Groups of Heyuan Homestay, display Heyuan ecology, tourism, countryside, humanities and other resources, location advantages and rural revitalization and development achievements, and promote the development of new formats of Heyuan Cultural Tourism;
"Yuanchuang" will display cultural and creative products represented by themes such as dinosaur IP, Hakka culture, intangible cultural heritage activation, and Wanlu Lake;
"Source Taste" will promote and display Hakka gastronomic cooking techniques, Hakka gastronomic special products, etc., spread the ecological and healthy Heyuan gastronomic culture, and promote the formation of a vivid situation in which tourism drives gastronomy and gastronomy drives tourism;
"Yuan Le" will display the music manuscripts excavated by Heyuan folk, combined with mud chicken music and other Heyuan Hakka intangible cultural heritage projects, through live display, performance and other ways, in the traditional skills, explore the core of Heyuan Hakka culture.
Borrow the power of science and technology
Please "World Chinese Dragon" to be present
The Theme of the Heyuan Exhibition Hall of the Cultural Fair is the two symbols of "Wanlu Lake" and "Dinosaur", which fully displays the beauty of the green ecology of Heyuan Wanlu Lake and the rich fossil resources of dinosaur eggs. It is worth mentioning that the Heyuan Exhibition Hall will set up the Dinosaur Egg Experience Hall of the China Paleozoological Museum, through scientific and technological induction, VR+ and other technologies, so that the majority of the audience can see the dinosaur eggs at close range at the scene, and at the same time, through scientific and technological means to glimpse the mysterious dinosaur era, explore the "Cretaceous" of Heyuan.
In addition, the city will also launch the Heyuan Cloud Pavilion - I have a date with dinosaurs, focusing on the city's cultural tourism integration, cultural creativity, cultural space, cultural treasures, authentic customs, life products and other content, the audience who can not watch the exhibition on the spot can experience Heyuan's high-quality cultural tourism resources through videos, pictures, texts and other diversified forms, and can also watch the on-site exhibition and Heyuan cultural tourism resources through the relevant live broadcast platform.
The main pavilion of the Fair is the first time
Moved to the International Convention and Exhibition Center
Since 2008, the city has participated in the exhibition for 13 consecutive years. The reporter learned that the main venue of this year's cultural fair is located in the Shenzhen International Convention and Exhibition Center for the first time, and the exhibition platform of the cloud cultural fair is the official website of the cultural fair and the WeChat mini program "Cultural Fair +", which also means that Heyuan cultural tourism resources appear for the first time in the international convention and exhibition center.
It is reported that the cloud expo platform simulates the offline cultural fair scene, the exhibition content is displayed synchronously on the cloud platform, and the project, product transactions, etc. are synchronously displayed to customers at home and abroad through the cloud cultural fair platform, and the offline display and transaction are analyzed for big data, and the Internet pavilion and the "Belt and Road" international pavilion are added online. Previously, in addition to the first cultural fair held in the former High-tech Fair, previous cultural fairs were held in the Shenzhen Convention and Exhibition Center. This year, for the first time, the main exhibition hall of the Fair was moved from the Shenzhen Convention and Exhibition Center in the central area to the Shenzhen World Convention and Exhibition Center in Bao'an District, Shenzhen.
As the first exhibition to be held in the form of offline and online interaction, this year's fair set up six pavilions offline, all of which are 20,000 square meters, a total of 120,000 square meters.
All-media reporters | Wu Yizhen
Some of the image sources | Shenzhen Cultural Fair
Edit the | Taukin