Earlier this month, the new Smart Genie #1 concept car made its global debut at the IAA Munich International Motor Show, clearly presenting the brand renewal direction with light luxury fashion and tomorrow's technology. Today, smart, a light luxury smart pure electric vehicle technology brand, joined hands with the 2021 Baidu AI Marketing Creative Season to officially launch the "Smart AI Co-creation Plan" to empower users with tomorrow's technology. At the same time, the official APP of "smart car" with all-scenario function integration has been officially launched today, gathering inspiration with interest, becoming an important platform for building a digital ecosystem for smart users, and bringing users a seamless digital experience that integrates travel, social interaction, life and co-creation.
The smart AI "Co-creation Project" music section will be officially launched, incarnating as a "1/10000" music co-creator
From now until October 31, the "smart AI co-creation program" music will be officially launched. Users can upload music inspiration clips through the [smart car] official APP, incarnate as a "1/10000" music co-creator, and work with "smart tomorrow's music friend" Wang Sutaki to create a unique tomorrow's movement and compose a new smart brand song through AI artificial intelligence technology.
Join hands with "Smart Tomorrow's Music Friend" Wang Sutaki to compose smart's new brand song
Play a little futuristic: AI technology empowers users to co-create
In this generation, the concept of metacosmology and AI artificial intelligence has exploded, representing people's rich imagination of future life, and the best way to predict the future is to create it. This time, Smart and the 2021 Baidu AI Marketing Creative Season launched the "Smart AI Co-creation Plan" is a "science and technology co-creation" project that uses AI artificial intelligence technology and continuously produces various digital art works based on thousands of fans to co-create content. In addition to music, smart will also create a collection of digital art works in different fields such as poetry, painting, and video through this project, creating a collection of digital art works such as "All You Don't Have Tomorrow Future, Anyone?".
In addition to online participation, users can also visit the "smartAI Co-creation Program" offline roadshow activities in Shanghai (Raffles City North Bund), Shenzhen (One Square City) and Beijing (World Trade Center Tianjie) on October 1-4, October 21-24, October 29-November 1, respectively, to share musical inspiration.
"Whether it is the best solution for future urban transportation or the future lifestyle, the exploration of the future is smart's innate brand gene", Mr. Daniel Lescow, vice president of sales, marketing and after-sales of smart brand global joint venture, said: "This time, smart and the 2021 Baidu AI Marketing Creative Season jointly launched the 'smart AI co-creation plan' to create tomorrow's music together with the tide avant-garde. In the future, we will continue to create an inspiration community for smart fans and car owners, combined with online and offline user touchpoints, gather thousands of inspirations, and make tomorrow more smart! ”
Mr. Daniel Lescow, Vice President of Sales, Marketing and After-Sales, Global Joint Venture, Smart Brand
Seamless digital experience: travel, social, life, co-creation of everything
With "user center, digital drive" as the core operating concept, whether it is a product or a service, smart will focus on user needs and bring users the best brand experience through cutting-edge digital technology. The official [smart car] official APP, which was officially launched this time, integrates travel, social networking, life and co-creation to create a seamless digital experience.
Cutting-edge digital technology to bring users the best brand experience
In the Inspiration Community in the APP, users can post novel ideas, record daily inspirations, join or form interest communities, and find more like-minded partners. In community events, users can also work together to make inspired ideas a reality.
In addition, the app can not only be used as a digital key, but also combines a variety of network services and functions. Users can link with the large on-board screen through the APP to operate vehicle functions on mobile phones or smart devices, such as the intelligent light language system of the control ring body, and diy customize the exclusive "rhythm light language" special effect at will.
In the future, Smart insists on co-creation with users, embraces opposing views, and uses innovative future technologies to build cutting-edge business models, products and services. In November, the new Smart Genie #1 concept car will make its Asian debut in the Chinese market, so stay tuned!