From "Boiling Fifteen Years" to "Boiling New Decade": Can Lin Jun's return boil again?

　1

　　After thirteen years of anticipation, I finally received the "Boiling New Decade" sent by Lin Jun & Hu Zhe.

　　This book can be seen as the follow-up to "Boiling Fifteen Years", the original centaurs, the original techniques and the original mode of creation, although most of the stories have long been familiar, but still recommended for everyone to buy.

　　I still remember the shock of seeing "Boiling Fifteen Years" around 2008, which I can't forget for a long time. As a ashes-level practitioner and observer of the Internet industry, Lin Jun has written a seemingly boring history of China's Internet development so interestingly and materially that people admire it. At that time, I said that "Boiling Fifteen Years" can be used as a popular reading material on the Internet, because the reading threshold of this book is not high, there is no pretentious and profound theory, and it is worth repeatedly reading by the majority of practitioners.

　　Later, in September 2011, I joined the Speedway Network (Remarks: Fan Feng, the main founder of Speedway, and others, were also Lin Jun's early colleagues), first responsible for the establishment of the Speedway Column and the Speedway Research Institute, and then gradually responsible for content management. Every Monday, I presided over the topic selection meeting, the most recommended at the topic selection meeting is "Boiling Fifteen Years", I said that everyone to understand the history of the development of the Internet, must read "Boiling Fifteen Years", and later I also bought a few copies at my own expense to give to colleagues in the content department. PS: Lin Jun remembers to pay for my advertising

　　Later, Lin Jun was busy starting a business (Lei Feng Network) and neglected to write. Since then, Chinese internet industry has one more second- and third-rate entrepreneur, but one less top content creator. Deyye? Lost?

　　2

　　In the years since, there have been countless science and technology & Internet books published every year, and I have read dozens of books every year, most of which are inseparable from the four words of "saving", "picking", "picking" and "copying", which are wasted time and not worth a look.

　　"Tencent Biography" (by Wu Xiaobo), which has been pinned on high hopes, has also been overturned, except for the preface part of the extraordinary shot, the main part of the book is suspected of piling up press releases and existing materials, and it has not met expectations.

　　Wu Jun's works such as "Top of the Tide" have been widely acclaimed, but they are also "compilation" works, and it is difficult for senior practitioners to obtain effective incremental information and knowledge.

　　At present, there are not many content producers who are really willing to calm down and organize human resources to conduct in-depth visits, research, and writing. Li Zhigang, the author of "Nine Defeats and One Victory" and "Chuang Jingdong", counts one, but unfortunately, Li Zhigang has been busy with corporate social activities in recent years, and it is difficult to continue high-efficiency and quality creations.

　　Who else can write? Liu Ren, Jiang Qiping, Duan Yongchao, Li Xueling, Hu Yanping, Hu Yong, Wang Junxiu, Fang Xingdong, etc. have either passed the period of creative subversion, or have long been sealed, or have not had the energy to conduct in-depth research and writing after becoming famous.

　　Thinking about it, it seems that only a few people such as Lin Jun can really look forward to it.

　　3

　　I have talked to Mr. Lin Jun several times about his content creation skills, which have influenced a generation and suggested that he is back to creation.

　　Since then, Lin Jun has also opened a public account, intermittently written some Internet industry bits and pieces, and has also produced many explosive articles, but after all, coherence and influence are not as good as this tome of "Boiling Fifteen Years".

　　Now, Lin Jun, who has "returned to the right path" again, has finally brought us this sequel to "Boiling". Of course, it can be seen that compared with the "Boiling Fifteen Years" of a man-made realm, this "Boiling New Decade" is a man-made realm and a team achievement. Lin Jun may still be a soul figure, but the real writer should be a large team represented by Hu Zhe and Lin Juemin, and it is obvious that many non-staff personnel have participated.

　　Regardless of the finished product, just from the perspective of workload, "Boiling New Decade" is a super tome. For example, in order to write the history of the voice industry development, Lin Jun's team spent half a year visiting nearly 100 industry enterprises and institutions, including iFLYTEK. However, after the real publication of "Boiling New Decade", we found that most of the materials and materials for the visit have been abandoned, and very few can be included in the book.

　　This kind of mental strength and boldness is by no means comparable to that of ordinary teams.

　　A good movie is 2 hours long, and the shooting material may be more than 200 hours, which is the attitude of boutique production. The team of Lin Jun, Hu Zhe, and Lin Juemin obviously wrote books with such an attitude.

　　4

　　It took me a week to flip through The Boiling New Decade. Objectively speaking, the fundamentals still maintain the level of the previous game, the content dimension is richer than the previous work, and there are a large number of industry palms that have been disclosed for the first time, which is worth seeing.

　　However, today's Internet environment and the year of the publication of "Boiling Fifteen Years" are no longer what they used to be. As readers, our nerves are also ten thousand times thicker than they were then. In that year, Lenovo spent tens of billions of dollars to acquire IBM's PC department, Baidu listing such a big event can shock us for half a year, the major media is enough to report for more than a week, but today there are too many explosive news, various forms of content and media forms emerge in an endless stream, and the information flow is countless times larger than that year.

　　Tencent's nearly 10 billion US dollars acquisition of supercell company this kind of big thing does not even have a splash, the US group market value exceeded 200 billion US dollars is only enough for half a day of hot search, and even Alibaba's sky-high fines are only the discussion condiments after tea and dinner, and no one will pay attention to it in a few days.

　　What kind of environment does "Boiling New Decade" face? To take an inappropriate example, the production level of film and television dramas such as "Huan Zhu Gege", "Longing", and "83 Edition shooting eagle" is actually average, and the story plot is also at the second-rate level, which can cause a huge sensation in the era of lack of supply. But today, better film and television dramas than "Huan Zhu Gege", "Longing", and "83 Edition Shooting Eagle" are also difficult to cause a sensational effect.

　　"Fifteen Years of Boiling" was published that year, which can be described as a world-shattering, earth-shattering, and influential for a generation. By the time of the "Boiling New Decade", Internet works had long been oversupplied, works of different levels were emerging in an endless stream, and readers had become more and more attractive. Mo said that with "Boiling New Decade", the title of the book will be changed to "Shock! Gao Ren deciphered the growth history of Didi, Meituan, and Toutiao, and the reason was that it was difficult to achieve the influence of that year.

　　Even so, the publication and distribution of "Boiling New Decade" also has its positive significance, even if it affects 100 or 1,000 new scientific and technological newcomers, it is also a great event of immeasurable merit to the industry. What content young people like to watch determines where the Future development of the Internet will take!

　　Therefore, we, the old readers, have the necessity and obligation to recommend really good books to today's young people, helping them to stay away from those water-injected works that are "saved", "pickpocketed", "picked" and "copied".