Brother Rice, whose real name is Li Zhimin, is the chairman of Shaanxi Cuicao Biye Ecological Agriculture Company. Since 2010, Li Zhimin has been immersed in the cultivation of organic rice for eight years, and has built a self-owned planting base of more than 33,000 mu in Nanzheng District of Hanzhong City, practicing the concept of "planting good rice and being a good person" and composing a triumphant song of workers in the new era.
In fact, long before growing organic rice, Li Zhimin was already a successful person, and he had several companies with stable profits in Xi'an. Devoted to the cultivation of organic rice, no one can successfully package tickets, and there are even certain risks, but Li Zhimin carries 20 million yuan of funds, and he just says he will do it, take root in the grassroots, and serve the grassroots. There is both a love of agriculture and an obsession with organic rice. If it were not for the true love for organic rice, if it were not for the pursuit of "planting good rice", Li Zhimin would not have been able to stick to it for eight years without abandoning it, let alone as an "Internet celebrity", telling the past and present lives of rice in a vivid and colorful way, and explaining the ins and outs of organic rice clearly and clearly. From this point of view alone, Li Zhimin is absolutely worthy of the title of "Brother Rice". The "jianghu nickname" of "Brother Rice" is not a vain name, but it is deserved.
"Brother Rice" Li Zhimin has always pursued "planting good rice", in fact, he has really done it. When others increased rice production through pesticides, fertilizers and other means, Li Zhimin did the opposite, he first let the rice field leave the desert, then re-ploughed the rice field, and then strictly removed any items in the rice field that were not related to rice cultivation, during which it was necessary to bear the loss, but after such high standards and strict requirements, the rice field in his hand was reborn, and the soil was restored to its original ecological state, rich in a variety of organic substances. Good rice, Li Zhimin's high-end organic rice, not only selected by the Saudi royal family with harsh selection ingredients, but also in the "barter" trade by Spain, Ethiopia and other countries are popular, it can be said that this is the biggest praise and recognition of the rice grown by Li Zhimin.
"Brother Rice" is a person with a heart, who has ingeniously grown the world's "unique" selenium-rich rice. As the saying goes, cherries are delicious and difficult to plant. In fact, in order for trees to thrive, it is necessary to create a living environment suitable for tree growth. In order to make the rice particles full of flavor and aroma, it is natural to create a living environment suitable for rice growth. Li Zhimin chose the planting base in Hanzhong, the "Northwest Little Jiangnan" where the Han River flows from the sky and flows all the way into your heartland, which is also engraved with spleen and kidneys, and is ingenious. As early as the Two Han Dynasties and Three Kingdoms period, Hanzhong has always been an important granary of the imperial court, and the imperial court has sent heavy troops to plant gongmi for the imperial palace, the inner chamber and the ministers, and at that time, being able to eat Hanzhong gongmi was a status symbol. Li Zhimin is deeply rooted in this, not only inheriting a profound thousand-year culture, but also continuing the excellent agricultural civilization. In the past, it was a fertile field and a treasure of heaven, but now it is full of leaves and fragrant fragrance in all seasons, which is not only the habitat of national treasures such as crested ibises and giant pandas, but also the water source of a river of clear water to Beijing. After tasting the rice of "Brother Rice", it is no wonder that after tasting the rice of "Brother Rice", they think that they can change the habit of eating rice for a long time, before eating rice, there must be vegetables to be able to cook, however, eating the rice of "Brother Rice" can still be cooked without vegetables.
The effort is deep, and the iron pestle is ground into a needle. The ingenuity of "Brother Rice" also grows the craftsmanship spirit of organic rice. Li Zhimin currently has Hanzhong, Hanzhong YangXian, Hubei Enshi, Ankang Ziyang and other planting bases, in fact, it is not difficult to find that these areas are the richest selenium-containing places in China, the air quality not only meets the EU standards, but also the soil is natural selenium-containing soil, which is extremely valuable. The organic rice park of true selenium has a forest coverage rate of up to 82%, not only no car exhaust, but also 42 kinds of natural mineral-rich mountain spring water, all year round, only animals and people live together day and night, like a natural wonderland. "Brother Rice" specializes in rice, cultivates rice, portrays it in detail, strives for excellence, thinks about how to grow high-quality rice on weekdays, sings Qin cavity to relieve boredom when lonely, and stays for several years. With ingenuity, there are naturally fine products. Kung Fu pays off, and the rice grown by "Brother Rice" is deeply loved by everyone. After a long period of investigation, research and tasting, Li Xuliang, a national first-class actor, vice chairman of the China Qu Artists Association, a famous theater performance artist and a famous cross-talk performer, is willing to selflessly endorse the organic rice of "Brother Rice", and he frankly said that he has never done anything unrelated to art in his life. Now that he is old and old, he still wants to continue to dedicate the rest of his life to the revitalization of the countryside and accurate poverty alleviation in the arts and the country, so after careful consideration, he praised the green grass and green leaf rice from the bottom of his heart, thinking that "Brother Rice" planted the good rice that everyone loves to eat. The gold cup and silver cup are not as good as the reputation of the common people, and Li Lao's praise is not only an affirmation of the excellent rice of "Brother Rice", but also a praise for his persistence and kindness, and it is also a praise for his concept of "planting good rice and being a good person".
Ten years of grinding a sword, "brother rice" Li Zhimin not only planted ecological, healthy, safe and delicious good rice, but also under the concept of "planting good rice and being a good person", he led farmers to get rid of poverty and become rich and contribute to society. In Li Zhimin's planting base, he hired the old, sick and weak labor force left over from the local rural areas to work as employees of enterprises with fixed incomes, so that these people had living money in their hands and made their lives more prosperous, which was to plant a "cash cow" for local farmers to make their pockets bulge. Under the influence and drive of Li Zhimin, Nanzheng County and the surrounding areas planted organic rice to reach more than 50,000 mu, directly driving more than 5,000 peasant households, this is a new model of development and prosperity, planted a happy road out of poverty and get rich, which means that a considerable number of farmers can have a good income without having to leave their hometowns, which also means that farmers have planted a good life and new hope from the traditional land, "Big Rice Brother" Li Zhimin is composing the song of laborers in the new era with the concept of "planting good rice and being a good person".
At the snap of a finger, "Brother Rice" planted nutritious and healthy good rice, led the farmers to grow a good life, and at the same time, planted warmth and kindness with fist and love. At the same time as the company develops and grows, Li Zhimin always cares about the society, actively participates in public welfare undertakings, he has led employees and social caring people into Shangluo, Ankang, Hanzhong, Yulin, to poor households in poor mountainous areas, Hope Primary School, school for the deaf and dumb, widows and the elderly to send a large number of rice, noodles, oil and cash and other daily necessities, with practical actions to contribute to the fight against poverty, so that the poor people feel the care, enhance the determination to run to a better life. Such a act of love and dedication highlights Li Zhimin's responsibility and responsibility as an entrepreneur, and makes the vow of "planting good rice and being a good person" blossom into a brilliant flower.
"Straight as a silk rope, clear as a jade pot ice". In 2016, on the occasion of May Day Labor Day, Li Zhimin, chairman of Shaanxi Cuicao Biye Ecological Agriculture Technology Co., Ltd., won the honorary title of "Model Worker of Hanzhong City", it can be said that "Brother Rice" deserves to be worthy of the name, he used eight years of perseverance to fulfill the promise of "planting good rice, being a good person", and composed a song of laborers in the new era. In the face of a brighter future, we have every reason to believe that "Brother Rice" will be as he said, keep patience, strengthen confidence, do not lose ambition, let consumers rest assured, but also worthy of conscience. We are more looking forward to the fact that "Brother Rice" will continue to grow good rice in the rice fields and plant more warmth in people's hearts at the same time!