The word "cloud" is no longer just a natural thing that produces thunderstorms, but more like a medium that connects the entire world through networks and wireless devices.
Wireless, network, video, live broadcast, has become an indispensable part of the lives of young people today.
Many years ago, almost all global car companies began to study rejuvenation, so many years have passed, each brand's understanding of rejuvenation has its own characteristics, some brands began to use luxury to attract young people, some brands use sports to attract young people, some brands use face value to cater to young people, and Changan Automobile is choosing to use young people to integrate into young people.
With Pan Hong's "Coming for You Through the Mountains and Seas", the third "Cloud Concert" of Changan Automobile's second-generation CS55PLUS "UP New Light Year Music Festival" was officially sung.
After Changan's second-generation CS55PLUS was launched on September 6, Changan Automobile officially opened the "UP New Light Year Music Festival" on September 8.
From September 10 to 22, the festival will hold three live concerts in the form of online cloud performances. During the period, Xu Fei, Xia Hanyu, Wu Qi, Pan Hong, ZJ Sha Nanjie and other five UP new light music officials will sing songs for the second generation of CS55PLUS.
In addition, Changan Automobile also has in-depth cross-border cooperation with China Mobile, in addition to the "UP New Year Music Festival", Migu Culture and the second generation CS55PLUS launched a new light year customized coffee, landing in 37 Migu cafe stores across the country. Migu Anime and the second generation of CS55PLUS launched a joint anime blind box.
Concerts on the cloud, customized coffee + blind boxes, how many young people do not have these things in their lives?
It can be seen that since the beginning of the debut of Changan CS55, it has been designated as a "social SUV", for young people to come, until now it is the second generation of CS55PLUS, this direction has not changed.
As a product, how to integrate into young people? The easiest way is to have the same hobbies as them, maybe a bourgeois life of getting up early for a cup of coffee, maybe a surprise to smoke a blind box, and the comfort of lying in bed and watching your favorite star sing.
These can let the second generation of CS55PLUS and young people play together, but also let more young people know that there is such a like-minded mechanical partner.
Of course, in addition to integrating into young people, we must become young people.
As a car, how does Changan's second-generation CS55PLUS become a young person?
In terms of design, based on the new scientific and technological wisdom aesthetics of "Life Dynamics 2.0", the progressive grille of the front face light and shadow, coupled with the wide body design, the horizontal pull up the visual experience, but also greatly enhance the sense of science and technology, the side body from the waist-fold design that most people like in the past, become more full, has been extended from the front face to the rear, visually quite a bit of Changan UNI-K taste. The newly designed taillight shape of the tail with the star ring tail design is a perfect finish to this design.
The interior also adopts a new design language, the sense of technology is armed to the teeth, contrast, double screen, leather, wood grain, chrome, everything is fashionable and high-tech things, and also uses a smaller racing wheel design and electronic gear lever, as long as it is a young people's favorite interior design, almost can be found on this second-generation CS55PLUS.
Technology configuration, of course, can not be less, facial recognition, gesture control, fatigue monitoring, irregular behavior prompts, 540 ° high-definition panoramic images, mutant video emergency preservation, intelligent remote control, AI voice interaction, active security system, like the sense of science and technology, give you a sense of technology, but in fact, young people do not like the sense of science and technology, but like the "laziness" brought by science and technology to life. Whether it is voice/gesture/remote control, or active braking/safety system, it is prepared to make it easier to drive, which is one of the reasons why young people like technology configuration.
Power, put to the end, because this is a must, but also a big premise of all the properties in front, otherwise is it really like some joint venture car to give you a cool look, with a 1.6L engine?
Changan's second-generation CS55PLUS is equipped with Blue Whale's new generation NE1.5T engine, with a maximum power rating of 138kW, a peak torque of 300N·m at 1500r/min (1500-4000r/min), and a turbine ready to be ready at any time, and 1200rpm can intervene.
More importantly, matching the Blue Whale 7-speed wet dual-clutch transmission, in addition to the addition of various black technologies, its 100 km fuel consumption is only 5.9L, of course, you can not believe the fuel consumption of the Ministry of Industry and Information Technology, but the base is so low the data of the Ministry of Industry and Information Technology, the actual data is not high.
A young car, a group of young people, playing together, is a good friend. After Sha Nanjie sang "Wait for Me to Sunset", the chang'an second-generation CS55PLUS "UP New Light Year Music Festival" also came to an end, and the one-year use right during the event will also be given away.
To be young is to be up.