In the rapidly changing internet era, almost every brand is embracing high-quality star pushers to seek more efficient communication with consumers. However, how to find a star pusher that fits their own temperament and achieve the effect of 1+1>2 has become a problem for many brands to think about.
Recently, Liu Yan brewed beauty cream officially announced that the famous Chinese actor Zhong Liti was the star promoter of his first brand, working together to convey the attitude of women in the new era and start a journey of healthy body maintenance with women in the new era.
In the view of the marketing circle, the brand star push official has dual attributes, which not only represents a personality and a group of spiritual leaders, but also an important carrier for shaping the brand image and carrying its connotation and tonality.
Since her debut, Zhong Liti is well known for her qualities of spontaneous authenticity, self-confidence and self-discipline, sexiness and hotness. As a female breast care product, Liu Yan brewed beauty cream with professional, effective and healthy attributes, has a very high status in the female group, and its brand connotation is highly compatible with Zhong Liti's personality traits.
On the one hand, the self-disciplined self-confidence and positive energy of Zhong Liti are consistent with the values promoted by Liu Yan's brewed beauty cream to women, and under her influence, it can bring positive guidance to the construction of female users' three views, self-expression, consumption methods, etc., and truly achieve value resonance with the female circle. On the other hand, with the help of the influence of Xingtuiguan, it further enhances the favorability of Liu Yan's brewed beauty cream in the female circle and realizes the brand's mental leap.
The "win-win" between Liu Yan brewing beauty cream and Zhong Liti, in addition to mutual endorsement and heat blessing, the deeper level is to truly internalize the value of star pushing officials into part of the brand equity, and also let the brand value become the help of star development.
A good star pusher is the icing on the cake for the brand, and Liu Yan's brewed beauty cream is still full of vitality and vitality after several years of development, thanks to the hard power of the product itself and the excellent control of the brand's overall marketing strategy. Since the launch of Liu Yan's brewing brand in 2018, the cumulative sales volume of Liu Yan's brewed beauty cream has exceeded 1 billion, becoming the leader of the track. Through continuous product efforts and in-depth insights into consumers, we provide female consumers with a healthy and beautiful experience, and harvest a large number of high-quality, high-stick user traffic.
With the support of good products, Liu Yan brewed beauty cream also relies on excellent marketing, linking consumer groups of different circles and gradually laying an advantage in the market. On the communication of the brand star push officer, online posters, videos, and offline elevators quickly dominated the screen, and under the dual communication, they successfully played a good card for brand marketing and showed strong brand power.
Industry insiders commented that the use of the first brand star push officer means that Liu Yan brewed beauty cream to open a new round of market offensive, driven by high-quality product power and brand power, constantly open up incremental markets in the female group, to achieve the long-term competitiveness of the brand, which is worthy of reference and reference by the industry. If you want to know more about Liu Yan brewing brand information, please pay attention to the "Liu Yan Brewing Official Subscription Account".