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The 2021 May Day show is by far the most crowded May 1 file, because this year's May Day show a total of 13 films, all of which have heavy directors to join, top stars to participate, and the genres are diverse and rich, such as "On the Cliff", "Secret Visitor", "Your Wedding", "Chasing the Tiger and the Dragon", "Sweeping The Black Showdown", "Sunshine Robber", etc., of which "Your Wedding" and "Chasing the Tiger and the Dragon" are movies that Tomato is looking forward to.
In terms of directors, this year's May Day program gathered "National Teacher" Zhang Yimou, female director Li Yu, and Taiwanese director Chen Zhengdao.
The drama crime film "Chasing the Tiger and Catching the Dragon" (formerly titled: "Money Empire: Battle at the Peak") is co-directed by Wang Jing and Hui Yueming, and the lineups of Gu Tianle, Leung Ka Fai, Wu Zhenyu and Lin Jiadong are on the same stage, portraying the era of good and evil confrontation with excellent acting skills, recreating the variety of Hong Kong in the 1970s.
"Your Wedding" broke through 100 million at the box office on the first day, becoming a dark horse film in 2021, it used 115 minutes to seriously portray every step in the lives of male and female hosts, director Han Tian said at the premiere: "We are not a youth film, the feelings of youth are only a small part of the movie."
A man and a woman, a relationship spanning 15 years, from high school to college, from love to marriage, from ivory tower to red dust, many people have guessed the follow-up plot in the process of watching the movie, but they are still moved, and even cry bitterly, only because the movie makes people too substitutionary, really touching the audience, not only resonance but also empathy.
As of May 1, 2021, the box office of "Your Wedding" has exceeded 200 million yuan, and Tomato feels that there is a reason why it can become a dark horse file this time. Up to now, in the domestic market, romance films have appeared for a period of time "vacuum period". The last highly recognized romance film was "I Am Waiting for You at the End of Time" (released on August 25, 2020).
I", "Passing Through Your World", became your "Ex", "Later We" had a "Story More Sad Than Sad", "I am waiting for you at the end of time", but "Your Wedding" was waiting.
17 years of "The Previous Three" taught us: two people in love broke up because one thought that he would not go, one thought he would stay; 18 years of "Later Us" let us understand: life did not reopen, some people missed it, it is gone; 19 years of "A Story More Sad Than Sad" let us learn: Because I don't know if I can meet you in the next life, so I will try so hard to give you the best in this life; 20 years of "I am waiting for you at the end of time" and then we determine: Only together, time is meaningful.
The lack of romance films has caused the audience's demand to be disappointed, and "Your Wedding" has filled a long-term genre gap. How many people went to see this movie because of their feelings?
Some time ago, the May Day show "Your Wedding" announced that Li Ronghao sang the theme song "No Regrets" for the film, which is a new masterpiece of Li Ronghao's "no series" film love songs after "Don't Say" (movie "Passing Through Your World"), "Don't Be Sure" (movie "Why Sheng ZhenMo"), and "Never See Again" (movie "Little Times 3").
In Tomato's view: "This year's May Day file is a hasty schedule, many movies have a relatively limited promotional time, and the overall May Day film promotion effect is not very good." ”
But the "Your Wedding" publicity party ingeniously used the Douyin position for publicity. Since February 19, the number of plays on the topic of Douyin has been rising, and the cumulative playback volume as of April 28 has reached 410 million.
Douyin naturally fits with young audiences and female audiences, which is exactly the target group of "Your Wedding" film.
At present, in the history of May 1 films, the highest box office record holder on the opening day of romance films is Rene Liu's debut film "Later Us", which has a box office of 286 million on the opening day, and finally refreshed the box office record of Chinese romance films with a total box office of 1.361 billion.
Previously, the media predicted that the final box office of "Your Wedding" would be in the range of 950 million, but the Douban score of "Your Wedding" was not optimistic, but now after many viewers watched the movie, it received a lot of praise, and the score has been rising, hoping that it can have better box office results.
However, Tomato feels: "In the long run, a large number of films piled up into the same slot, which is not conducive to the development of the entire film industry." ”
The survival of the theater can not only rely on large schedules, it also needs to rely on daily operations. If there is no good film to drive the market, it will be a great challenge for the survival of the theater.
At the same time, the large number of movies is not conducive to cultivating users' viewing consumption habits. In the long run, the audience will feel that there are good movies to watch in the big schedule.
Although the holiday schedule is safe and the market return is high, it is not enough to sustain the entire film industry.
The problem of the film is piling up, and it is urgent for the industry to improve.