Today's film market has gradually returned to rationality, especially in the past two years, all of which can stand out are counterattacked by word of mouth.
For example, the 4.6 billion science fiction masterpiece "The Wandering Earth", the 5 billion national comic's pioneering masterpiece "The Magic Child Descending", the 5.2 billion war theme film "Chosin Lake", etc., the word-of-mouth box office double harvest.
The cost of audiences walking into the cinema is too high, which forces film creators to work hard to improve the quality, polish the script, and stick to the camera in order to make money, which is a virtuous circle.
There are also some bad films, changing tricks to "cut leeks", making people invincible, such as these works, you can insist on watching three, is the big god.
<h1 class = "pgc-h-arrow-right" > "Stories Sadder Than Sad" 958 million</h1>
On Douban, there is only 4.8 points, which is only better than 7% of the love films, which is the normal level of this movie.
However, how high is the box office of the film?
958 million! Close to 1 billion, a bad love film with three views can achieve such a box office, which is really surprising.
The film is topical enough, especially a "crying" word, to allow it to quickly find its audience.
Over the years, the film market has gradually sunk, and many audiences have entered the cinema and will not care about the production of the movie, but there is enough attraction, enough "touching", which also makes the film out of the circle.
However, under the love of young boys and girls, the three views transmitted are enough to shock people, and the things that can be precipitated are too scarce.
The male protagonist knows that he will soon die, and the first thing he does is to find a boyfriend for his girlfriend.
People have girlfriends, and he has to find a way to break up with them so that he can make room for his girlfriend.
What logic is this?
<h1 class= "pgc-h-arrow-right" > Pancake Man 1.151 billion</h1>
This movie is no stranger to everyone.
Douban 5.8 points, Dapeng made money in this movie, of course, he also paid the price, that is, it has been five or six years, and his reputation has been seriously overdrawn.
Later filming of "The Sewing Machine Band", "Desperate Risk", "Beneficiary", the reputation of the film was much higher than this movie, but the box office fell to the bottom.
Because many viewers were tricked into the cinema by his "Pancake Man" and did not want to believe him anymore.
It is also very emotional.
At the same time, when Dapeng's movie was released, many people complained and nagged a few words without watching the movie, which is also the norm, because the "pancake man" consumes too much.
He needs to give everyone a "installment repayment".
After the release of the movie "Pancake Man", even the ancient puzzle boy who participated in the movie could not help but "spit" a bit.
A movie that is over-publicized with feelings cannot make up for the flaws of the plot after all.
Hopefully, this film will give the director some inspiration.
<h1 class = "pgc-h-arrow-right" > "Sun Wukong Three Dozen White Bone Essences" 1.2 billion</h1>
The film grossed 1.2 billion and scored just 5.6.
In fact, every year, a "Journey to the West" has become a feature of the Spring Festival file, and after "The Great Haunting of the Heavenly Palace", "Three Dozen White Bone Essences" has also been on.
However, the script of this movie is too poor, and the funny plot of the film is very far-fetched, laughing for the sake of laughter, which is very embarrassing.
The domineering female demon played by Gong Li is full of aura and the sense of oppression is too strong.
In fact, there are too many Chinese myths to be excavated, and it is completely conceivable that there is no need to shoot this kind of Western-like Chinese mythology.
Fortunately, in these two years, there is finally no story adaptation of "Journey to the West" to pollute the audience's eyes.
<h1 class = "pgc-h-arrow-right" > 1 billion tomb robbers</h1>
Lu Han has rarely appeared on the big screen of movies after the "Shanghai Fortress" big splash street.
However, in the era of traffic stars dominating the screen in 2016, Lu Han still harvested a lot of box office, such as this "Tomb Robber Notes".
Two traffic stars starred, and the box office received 1 billion ah, ranking ninth in the box office list of Chinese mainland movies in 2016.
I have to sigh that in the first few years of the traffic star's gain, there are really too many fans who want to be "cut".
The plot of the movie has nothing to do with "tomb robbery", it is a name, but it is actually an "escape room".
Some media commented that this movie is that whether it is Lu Han leading everyone to "dance square dance" in the cemetery, or the squad "playing treasure", it is not as good as two implanted advertisements.
It's really thunderous.
By the time of "Shanghai Fortress", the audience watched more good films and gradually became less deceived.
I didn't want to go into the cinema for a bad movie, and the movie flew straight to the street. v
<h1 class = "pgc-h-arrow-right" > Detective Chinatown 3 4.5 billion</h1>
This may be the only bad film with a high box office this year, and it has not yet begun to be released, and the pre-sale box office has taken hundreds of millions.
The final box office settled at 4.523 billion, becoming the second only work in the Spring Festival file after "Li Huanying".
What's even more frightening is that looking at the data shows that there is a fourth and fifth part in the back, which is also thunderous enough.
Taste the sweetness of the film party, really "one hair can not receive"?
A large part of the film's ability to achieve such a box office is because the first two films have a fairly good reputation.
Chen Sicheng also gradually built his own suspense comedy universe.
This series has indeed accumulated a lot of popularity, however, by the third part, the word of mouth has completely collapsed.
The funny section is far-fetched, and the suspense case is not well told, which has caused dissatisfaction among the audience.
Some high praise commented that the film has a total of 136 minutes, "110 minutes of running + 15 minutes of father-daughter story + 10 minutes of reasoning + 1 minute of advertising." “
Vulgar stems, rotten bridge sections, really bad feelings.
A series of movies is not easy to make, and word-of-mouth maintenance is very important.
The audience may have been fooled last time, but it is impossible to be dangled a second time, referring to Dapeng, is not it still "staging"?
If you have this attitude to make a movie, then the sequel is still not done.
It can be seen that the audience has indeed contributed to the box office for some bad films, but it is based on the lack of good movies, and the audience has no choice but to be forced to fly.
Now that the film industry has a new look, it is difficult for bad films to affect audiences again.
Good movies rely on word of mouth to win, and bad movies, even if they are advertised at sky-high prices, even if they spend tens of millions of dollars to invite traffic stars, they will be exposed on the first day.
If you want to make money, you need to correct your attitude and make a movie with heart, blood and soul, and you have to make money in a dignified manner.