In order to celebrate the centenary of the Party, create a festive atmosphere, and further implement the requirements of promoting the development of regional industries through film and television cultural exchanges, practicing the national cultural strategy, and promoting the development of regional industries, from June 12 to June 20, the 24th Shanghai International Film Festival "Belt and Road" Film Week series of related activities was held in Pudong New Area and Shanghai International Tourism and Resort Zone. The launching ceremony was held at the Shendi Cultural Center on June 13, a number of key film and television cultural enterprises signed a contract to settle in the resort, the list of film screening films and promotion ambassadors in the "Belt and Road" Film Week in the Yangtze River Delta was announced, and the 2021 "Belt and Road" Film Week was officially launched. On the basis of the previous three events, this year's film week will be further combined with the promotion of the film and television industry, the integration of the Yangtze River Delta and the integration of business, tourism and culture, and continue to build a branded film and television cultural exchange platform, gather international film and television resources, and promote the leading role of scientific and technological innovation in the film and television industry.
Weng Zuliang, member of the Standing Committee of the Municipal Party Committee and secretary of the Pudong New Area Cpc Committee, Chen Tong, vice mayor and director of the Resort Management Committee, Jin Mei, member of the Standing Committee of the Pudong New Area District Committee and secretary of the Party Group and executive deputy director of the Resort Management Committee, Yang Jinsong, chairman of Shanghai Shendi (Group) Co., Ltd., Tang Jinsong, member of the Standing Committee of the Pudong New Area Party Committee and director of the Propaganda Department, and other leaders attended the launching ceremony, and Ge Xuebin, deputy director of the Propaganda Department of the Zhejiang Provincial Party Committee and director of the Zhejiang Film Bureau, was also invited to attend the launching ceremony of the film week.
Build a film and television exchange brand and deepen the construction of the "Belt and Road"
This year, the theme of the "Belt and Road" Film Week Film Festival is "Opening the Heart World", which means that through the latest film achievements of the countries along the "Belt and Road", the colorful cultures and diverse civilizations of various countries; 20 excellent new films meet with the audience, show the customs and customs of the countries along the "Belt and Road", experience the world in the exchange and mutual learning of film culture, and let every audience feel the collision of culture, the aftertaste of art and the resonance of the soul. Martial artist and actor Zhen Zidan, director Jia Ling and actor Zhang Xiaofei were invited to serve as ambassadors for this year's "Belt and Road" Film Week.
Since the 2018 Shanghai International Film Festival initiated the establishment of the "Belt and Road" Film Festival Alliance and the establishment of the "Belt and Road" Film Week, with the support and efforts of the Pudong New Area People's Government, the Publicity Department of the District Party Committee (Culture, Sports and Tourism Bureau) and the Shanghai International Tourism and Resorts Management Committee, after four years of development, the "Belt and Road" Film Festival Alliance has gradually grown, the "Belt and Road" Film Week has attracted more and more national and regional filmmakers to participate, and the "Belt and Road" Film TourIng Mechanism has promoted Chinese films to "go global" Positive results have been achieved, and a large number of outstanding Chinese films have continued to appear in film festivals around the world through the "Belt and Road" film touring mechanism of the Shanghai Film Festival. As of May 2021, the Belt and Road Film Festival Alliance has covered 53 film institutions in 46 countries. Relying on the unique platform of the "Belt and Road" Film Festival Alliance, this year, the Shanghai Film Festival received a total of 1136 film works from countries along the route.
Shanghai International Tourism and Resorts Zone continues to dynamically adjust the special fund policy for the film and television industry, and provides accurate and efficient support for film and television-related projects involving the "Belt and Road" theme and the country. Give full play to the role of film week culture and industrial projects in diversion, guide the "Belt and Road" national film projects to use the scientific and technological foundation of the film and television shared space in the resort area for online production, database use, etc., promote a number of high-quality domestic film and television projects to be publicized in the resort, and go out through the Shanghai International Film Festival; give full play to the role of cooperation and exchange of film week culture and industrial projects, and promote the implementation of relevant industrial policies of the city and district in various forms such as project signing, performance, forum, and venture capital market, and launch a number of Pudong productions. High-energy projects that can serve the national cultural exchange and cooperation strategy.
The "Belt and Road" Film Week platform continues to build a brand, shaping the image of Pudong's "cultural going out" bridgehead, creating a strategic link between domestic film and television and film and television cooperation with countries along the route, becoming an important carrier for promoting cultural exchanges and people's hearts and minds, and deepening the role of film culture in helping the construction of the "Belt and Road".
Amplify the spillover effect and expand the depth of the industry
This year's Shanghai International Film Festival "Belt and Road" Film Week for the first time out of Shanghai, to the Yangtze River Delta, the six "Belt and Road" Film Week selected films were screened in Hangzhou, Nanjing, Hefei, Suzhou, Ningbo five Yangtze River Delta cities from June 13 to June 19, in the way of sharing results and benefiting the people, jointly promote the higher quality integrated development of the Yangtze River Delta. At the launching ceremony on June 13, Ge Xuebin, deputy director of the Propaganda Department of the Zhejiang Provincial Party Committee, Tang Jinsong, director of the Publicity Department of the Pudong New Area Party Committee, and Zhen Zidan, a well-known filmmaker, jointly launched the Yangtze River Delta film screening. This is also the first time that the Shanghai International Film Festival has held a film festival in a city outside shanghai during the festival.
Seventeen companies signed contracts to settle in the resort at the launch ceremony. In accordance with the ideas of internationalization, high-end and branding, the resort has continued to promote industrial agglomeration, and has introduced more than 80 film and television enterprises, many of which are leading domestic enterprises participating in the post-production of films with the highest box office rankings in the country, such as Double Vision, Sunglasses TRW, tiangong and so on. These enterprises involve all aspects of the whole process of film and television such as shooting, post-production, and distribution, and the categories are becoming more and more complete, and the economic contribution is gradually emerging, laying the foundation for the aggregation of industrial functions in the resort.