Liu Yi: The chaos in the rice circle, why idols? To be reviewed2021-08-03 16:24:00

Author: Liu Yi

In recent years, some popular idols of the "rice circle" who have become popular as public figures have fallen to the "altar" and collapsed, causing extremely bad social impacts because of fights, prostitution, drug abuse, surrogacy, rape, etc. The Wu Yifan incident is not the beginning.

The rice circle chaos has a long history. In the "rice circle", it is not important whether there are works, it is not important whether there is a skill, it is not important whether the business ability is strong or not, what is important is the traffic, popularity, topic and popularity. Merchants use the idol economy to induce crazy purchase of idol endorsement products, producers in order to box office cite idols without acting skills to try to ensure ratings, talent shows to some extent lower the threshold of idols, but also to promote fans to "generate electricity for love", brush scores, hit the list, hot search, lock the field, control comments, anti-black, whitewashing, fire extinguishing one-stop service, become a "rice circle" to consolidate the circle of territory, to achieve vertical marketing "god operation", in order to seek the idol "C bit" debut. Many idol artists do not focus on artistic cultivation and polishing of works at all, but on how to please fans, and do not give positive normative guidance to their own fans.

The so-called artists should be more in art and morality. The so-called idols are people who should be virtuous and artistic, positive and good. It should not be the idol that has been appearing in recent years to disqualify or even endanger society.

After Wu Yifan was detained, some fans were still obsessed, reflecting the harm of the chaos of the "rice circle". The Wu Yifan incident should not only be a "feast" of public opinion, but also a wake-up call in the entertainment industry, and some of the "rice circle" culture with high fever has finally been poured with cold water: the deformed ecology of the domestic entertainment circle should be completely rectified.

On March 16 this year, the State Administration of Radio and Television promulgated the "Radio and Television Law of the People's Republic of China (Draft for Solicitation of Comments)", which stipulates that "if the main creators of radio and television programs cause adverse social impact due to violations of laws and regulations, the competent department of radio and television under the State Council may impose necessary restrictions on the broadcast of relevant programs."

Recently, the Central Cyberspace Administration of China has deeply cleaned up the illegal and undesirable information involving fan groups, combined with the "Qinglang · The special action of 'chaos rectification' in the rice circle has accumulated more than 150,000 pieces of negative and harmful information, disposed of more than 4,000 illegal accounts, closed more than 1,300 problem groups, and dissolved 814 bad topics. In addition, the Central Cyberspace Administration urged the website platform to strengthen the management of key links such as lists and group circles by canceling the product functions that induce fans to help hit the list.

There is no original sin in star chasing itself, and it is also a normal emotion of young people to yearn for idols. However, if this emotion cannot be reasonably guided, it is likely to be accidentally deviated. The showbiz industry should raise the threshold of acting, urge entertainers to establish a correct professional outlook, supervise artists to standardize their words and deeds, and seriously carry out self-examination and self-correction; Relevant departments should keep the eyes of supervision open, write to the end to bad artists, and severely punish those suspected of breaking the law and committing crimes according to law; Society should also call on young people to follow the stars rationally, advocate rational and healthy ways of chasing stars, and escort the growth of young people. Families and schools should teach by example, set the right example for children, and guide their growth in a positive direction. Society, families, schools and the performing arts industry work together to avoid the negative impact of the "rice circle" and purify the entertainment ecology.