Guangzhou is an innovative city, there is such a group of people, in the space of urban renewal "embroidery", with innovation to make this old city revitalized.
On the afternoon of November 29, the 2020 "Tianhe Youchuang" Scientific and Technological Innovation Carrier High-quality Development Forum with the theme of "Science and Technology Innovation Leads the Future" was held in Guangzhou (International) Scientific and Technological Achievements Transformation Tianhe Base. In the roundtable salon session, as the operator of the creative park, Liu Yongdong, deputy general manager of Guangzhou Xinshicheng Enterprise Development Co., Ltd. (hereinafter referred to as Xinshicheng), a subsidiary of Guangzhou Light Industry Group, revealed a good news: the third T.I.T series high-end brand park T.I.T Smart Park independently developed and operated by the company will be born in Tianhe, creating a scientific and technological innovation industrial park with the theme of artificial intelligence, digital economy and scientific and technological innovation incubation. And its elaborately designed "urban living room" will become the "smart living room" for the exchange of scientific and technological talents in Guangzhou. The news aroused the curiosity and heated discussion of the guests at the scene.
Today's T.I.T has become a business card of Guangzhou's urban renewal, behind the operation of urban assets, can it "teach people to fish" for the transformation and upgrading of state-owned assets and state-owned enterprises?
A Build an innovative ecological industrial chain in the park
Speaking of T.I.T Creative Park, you must think of Tencent WeChat headquarters. The entry of WeChat headquarters in 2012 was a turning point in the development of T.I.T Creative Park. "Because of the rapid development of WeChat, its upstream and downstream industries have followed suit into the T.I.T Creative Park, forming a comprehensive park integrating fashion, creativity and technology." The relevant person in charge of Xinshicheng revealed.
The development and construction of T.I.T Creative Park is in line with the spirit of Guangdong's reform and opening up. The park was formerly known as Guangzhou Textile Machinery Factory, which was founded in the early 1950s, covering an area of about 85,000 square meters and a total construction area of 45,000 square meters. "In 2007, the factory was discontinued, how to use the vacant factory?" The above-mentioned person in charge said that this is also a common problem in the transformation of Guangzhou's old industry, and it is urgent to transform and revitalize it.
In 2008, according to the industrial adjustment policy of "retreating two into three" and "changing cages for birds" in Guangdong Province, Guangzhou Light Industry Group carried out creative transformation of the old factory building of Guangzhou Textile Machinery Factory. Li Zaixing, the operator of the park and the general manager of Xinshicheng, remembers that the implementation rules of the "three old transformation" policy have not yet been clarified, and Guangdong has few successful experiences in the transformation of old factories to learn from, "We ran to Some industrial parks such as 798 in Beijing and Xintiandi in Shanghai to investigate and learn with a passion."
Due to the geographical location of the plant, the requirements and difficulties of the transformation are very large, after in-depth excavation of the historical and cultural heritage of the textile industry, the new Shicheng team repeatedly studied, and finally made a challenging and innovative choice, clearly using the original old building bricks and tiles to carry out the transformation plan of "repairing the old as old, building the new as old", and the bricks and tiles of the park can retain the memory of the older generation in Guangzhou and continue the industrial culture. "From the very beginning, the design and construction of the Creative Park was a creative experiment, and the entire DevOps team had a strong sense of innovation." Li Zaixing said.
Indeed, innovation is an important concept for the operation and development of T.I.T Creative Park, and building an innovative ecological industrial chain is the goal of the park. "Before the introduction of enterprises, we selected innovative enterprises to settle in, laying the foundation for the innovation of the entire park." Li Zaixing explained that for example, the first batch of clothing design companies to settle in are innovative enterprises, and the French higher fashion design school ESMOD, which is stationed in the park, has trained a number of excellent designers, as well as life creative enterprises that have settled in the same period. Coupled with the unintentional "intrusion" of the Internet company Tencent WeChat, it has slowly led to the gathering of a number of online innovative enterprises such as co-working and incubator enterprises.
"People who work here need inspiration." Li Zaixing said that not only is the low-density, garden-like environment suitable for innovative enterprises to take root, but also the intelligent and diversified supporting services can also make them more "heart-to-heart".
B Continue to export brands to expand social influence
With the rapid development of Tencent WeChat, T.I.T Creative Park has also become popular rapidly. I don't know when more and more young men and women are keen to give birth to the WeChat headquarters of the T.I.T Creative Park sightseeing punch card, the park has also become the national creative park benchmark park.
According to the data, in 2019, the annual output value of T.I.T Creative Park exceeded 18 billion yuan, the tax revenue reached 1.2 billion yuan, and the number of jobs increased from more than 1,400 before the transformation to more than 4,000.
Through the operation and construction of T.I.T Creative Park, Guangzhou Light Industry Group has also cultivated a professional creative park development and operation team. Therefore, focusing on the development of the urban asset operation industry, the group integrates internal operating property resources and professional management forces, aims to serve and gather innovative and creative industries, and builds the T.I.T brand high-end park and the Obao brand mid-end park in a ladder. Among them, Xinshicheng is responsible for the investment, development and operation of parks above designated size, conducts venture capital research and analysis on park enterprises, and cultivates new economic growth points.
On September 28, 2020, the T.I.T Series Park added new members, the T.I.T Cultural and Creative Park transformed from the Guangzhou Battery Factory plot was completed and released, and the City Asset Identification Wall, a landmark building of the Group's urban asset management business, was also unveiled on the same day in the Group's nine parks that have been put into operation, including the Cultural and Creative Park.
Nandu reporter walked into the T.I.T Cultural and Creative Park, greeted by the steel structure and red brick wall style of the old factory building, in the evening, under the oblique sun, it is a different flavor.
According to reports, the total area of the park land is 45,000 square meters, and the embroidery kung fu of "micro-transformation" is used to fully retain the old industrial style and leave the city memory. At the same time, inheriting the design concept of garden-style office area with high greening rate of sister park T.I.T Creative Park, it introduces an all-weather ecological office environment to create a private garden-style aerobic office park in the urban area with fresh green plants, warm wood, chic landscape, open space and other elements.
She is the 2.0 version of T.I.T Park, featuring the four-yuan interactive mechanism of "humanities, innovation, science and technology, and ecology", with the development goal of "cultural and creative enterprise gathering, cultural and creative industry improvement, research priority, high-end science and technology in the park, first-class service, and talent highland", and the service capacity has also been greatly upgraded, including creative canteen, open small theater, roadshow hall, multi-functional conference room, coffee book bar, co-working space, high-altitude observation deck, 24H smart unmanned convenience store, etc. The relevant person in charge of Xinshicheng told Nandu reporter: "It is important to enhance the value of the park through services, let the customers who settle in feel that it is worth the money, and improve their stickiness to the park." ”
With the brand and fame of T.I.T, in just a few months, the overall occupancy rate of the first and second phases of the Cultural and Creative Park has exceeded 90%, which is also in line with the expectations of Guangzhou Light Industry Group. "There are many primary industrial parks in Guangzhou, and we are positioned to be more high-end, and continue to expand its influence through the shaping and output of the T.I.T brand."
C. Create a sustainable industrial cluster ecosystem
After years of continuous investment, Guangzhou Light Industry Group has developed and operated 9 high-end creative parks with an area of 398,000 square meters, attracting thousands of customers and helping the development of Guangzhou's science and technology innovation and cultural and creative undertakings. According to reports, in 2019, the annual output value of the nine parks reached 38.1 billion yuan, the tax contribution was about 2.6 billion yuan, and 16,000 jobs were created.
As the group continues to expand new projects and continue the gene of innovation, they have set their sights on artificial intelligence and digital economy, an emerging industry field promoted by Guangzhou.
"The construction and release of the T.I.T Cultural and Creative Park has fired the first shot in the new stage of the development of our urban asset management business." The above-mentioned person in charge of Xinshicheng said that at present, the company is building a number of land transformation projects, of which T.I.T Smart Park, T.I.T Headquarters Building, T.I.T Science and Trade Park, etc. have been included in the Guangzhou "Siege and Pulling Out" project.
T.I.T Smart Park is the third T.I.T series high-end brand park independently developed and operated by Xinshicheng using the original Guangzhou Ermian Factory plot, located in the east of the South China Express Line and south of Yuancun West Street in Tianhe District, with an overall area of about 72,000 square meters and a construction area of about 50,000 square meters. The park will retain the original 30,000 square meters of German Bauhaus style factory buildings to the greatest extent, so as to achieve the effect of personalized display of historical culture and architectural style. With the theme of artificial intelligence, digital economy and scientific and technological innovation incubation, the park integrates intelligent Internet of Things, cultural creativity and intelligent ecological experience to form an open, ecological, composite vitality sharing and synergy of the scientific and technological innovation industrial park.
"One of the features of this is the story of a thread. Because the characteristic of the cotton mill is the cotton thread, how does this thread connect with the 'thread' of the modern network? We all have ideas on the ground. The above-mentioned person in charge "spoiled" another innovative design to the Nandu reporter.
Of course, what is more innovative is the "urban living room" project that will be built in the park, which integrates the concepts of "ecological living room" and "three-dimensional living room" to provide public services, cultural facilities, work facilities, commercial facilities and living facilities for the park. "The positioning of the park is for artificial intelligence and digital economy enterprises, and we need to create a public platform for these scientific and technological talents and enterprises, and become a 'city living room' for Guangzhou to provide for the exchange and gathering of scientific and technological talents." The above-mentioned person in charge said that the park will innovate the lifestyle of the surrounding community with intelligent interactive experience design, high-end service content, and diversified historical space connotation, evolve into a "smart living room" in Guangzhou and even the Greater Bay Area, and realize the "spiritual interconnection" and "future connection" of science and technology design.
As the operator of the park, Li Zaixing hopes that in the future, he can use the three parks of the T.I.T series as a base to "go out, introduce more strategic partners, and innovate cooperation models." Participating in urban renewal is not only about transforming the park, "we must create a better carrier of the 'four new economies' survival and development space, create a vibrant and sustainable industrial cluster ecosystem, form a new node of scientific and technological innovation in the Greater Bay Area, and help Guangzhou achieve 'new vitality of the old city' and 'four new brilliance'".
Excellent park area
T.I.T Creative Park
Predecessor: Guangzhou Textile Machinery Factory, founded in 1956.
Birth: In July 2007, the project was established for renovation, and the park was officially opened in August 2010.
Address: Located in Haizhu District, Guangzhou City, Xingang Middle Road No. 397.
Park size: The park covers an area of about 85,000 square meters, with a total construction area of 45,000 square meters.
T.I.T Cultural and Creative Park
Predecessor: Guangzhou Hutou Battery Group Co., Ltd. (mainly Guangzhou Battery Factory) was established in 1928.
Birth: Developed and operated by Xinshicheng in 2019, the park officially opened on September 28, 2020.
Address: No. 132 North Industrial Avenue, Haizhu District, Guangzhou.
Park size: The park covers an area of about 39,800 square meters, with a total construction area of 45,900 square meters.
T.I.T Smart Park
Predecessor: The former Guangzhou Ermian Factory plot.
Address: East of South China Express, Tianhe District, Guangzhou, south of Yuancun West Street.
Park size: The park covers an area of about 72,000 square meters, with a construction area of about 50,000 square meters, of which the original 30,000 square meters of German Bauhaus style factory buildings are retained.
dialogue
T.I.T Experience: Party building leads scientific and technological innovation, symbiosis and common prosperity
Nandu: Nowadays, Guangzhou is vigorously promoting urban renewal, and there are more and more creative parks and industrial parks that have been renovated. What do you think is unique about T.I.T? What are some valuable lessons worth learning?
Li Zaixing: I think the uniqueness of the T.I.T series creative park is that the industrial positioning of the park is clear and clear, and it does not follow the trend. For example, there are very few catering enterprises in the T.I.T series park, and our positioning is a mid-to-high-end park, and light meals are only used as supporting facilities. At present, the T.I.T Cultural and Creative Park has just opened for operation, and the T.I.T Smart Park has not yet been officially operated, so I will summarize the experience of the Creative Park more.
For 13 years, we have managed T.I.T Creative Park with all our hearts and gained three valuable lessons. This can be summarized into three key words, namely, party building leadership, scientific and technological innovation, and symbiosis and common prosperity.
The first is to give full play to the role of party building in leading the development of the park. As the operator of the park, we must take a clear-cut stand to lead the development of the enterprises in the park through party building, always adhere to the party's words, follow the party, resolutely implement the relevant guidelines and policies of the party and the government in various periods, play the role of "taking the direction, managing the overall situation, and ensuring the implementation", and guide the park enterprises to develop in the direction of state-supported industries. In the T.I.T series park, we have built a party building center, a party group center and other spaces, which fully proves this.
The second is to create an industrial environment for scientific and technological innovation in the park. The park has always provided a good creative innovation environment for enterprises, encouraged and cultivated outstanding scientific and technological innovation enterprises, and gathered a number of scientific and technological innovation enterprises around the upstream and downstream, forming a benign industrial agglomeration effect. At the same time, we have used digital wisdom to establish a smart park management platform to create a good office and business environment, thus attracting and retaining a number of outstanding enterprises to take root in the park.
The third is to build a symbiotic and co-prospering industrial ecosystem of the park. As a key second-level company of the Light Industry Group, Xinshicheng implements the rent reduction policy in accordance with laws and regulations, and plays a responsible role of state-owned enterprises at critical moments. Especially during the epidemic this year, we implemented rent reduction and rent-free measures for enterprises in the park, provided them with epidemic protection products such as mask elimination, and actively provided financing channels for small and medium-sized enterprises with financial difficulties, worked together to tide over the difficulties, and stabilized the industrial ecosystem of the park with symbiosis and common prosperity.
Written by: Nandu reporter Mo Zhihua Intern Chen Zhuorui
Image: Courtesy of the interviewee