Times abandon you and you won't say hello to you. Indeed, the times are so cruel. "Reader", "Zhiyin", "Story Club" and other "net red" magazines, the fate of today is not good. In the eyes of many readers, once loved to read magazines, now it seems that the content is not only absurd but also anti-intellectual. So why do these magazines "sink"?
The Reader
<h1>The times are changing, and the content output of "Reader", "Zhiyin" and "Story Club" cannot keep up with the changes of the times</h1>
The development of informatization and the popularization of the Internet have made it more convenient and fast for the public to obtain information, and the dependence on paper media has decreased significantly. If the content produced by the print media is unattractive, it is easy to be abandoned by the reader. Reader magazine has also inevitably been hit hard in this trend of the times.
"The Reader" was once all the rage, and it is not unreasonable to become the standard for intellectuals. In an era when information dissemination is not fast, timely and widespread, Reader is a "mentor" for a generation to obtain information.
"Reader" grasped the needs and "eyeballs" of readers in that era, selected various foreign events, and provided a reference for intellectuals to obtain various foreign anecdotes and supplement spiritual food.
In that era, it was known that Japanese elementary school students actually carried out a 50-kilometer movement, and the United States was appropriately a "knowledge maniac" in the circle of friends in order to protect the sparrow and the whole network power outage, and he could show his knowledge in conversation. Reading "The Reader" is equivalent to having a topic of showing off.
Today, China is developing rapidly and is standing in the position of the world's second largest. The original foreign hunting information in "The Reader", after China is strong, some of the information is not explosive. Domestic intellectuals, scholars, and students have also reduced their interest in foreign low-end gossip, and they no longer have a sense of freshness.
Some foreign things that originally seemed to be topics have also become commonplace, will no longer be the focus of the topic, and even talk about it among friends and colleagues will seem absurd and anti-intellectual, and occasionally talk about it as a cold joke, and it will certainly not be a "hot dish" in the topic anymore.
"Zhiyin" has become the chicken soup for the public's soul with documentary news. The family stories and love stories in "Zhiyin" give people a full sense of warmth; the stories of praise for bravery, strength, and struggle can give people full of positive energy; telling the stories of famous human beings can also let people experience the different lives of celebrities; scientific knowledge gives people science popularization.
"Story Club" once captured the hearts of a large number of readers with storytelling. At that time, the source of short stories was relatively limited, and "Zhiyin" and "Story Club" controlled half of the market.
Nowadays, a variety of content creation platforms are blooming. People no longer have to wait for a new issue of semi-monthly and monthly magazines to read stories and novels, as long as they open their mobile phones and computers, they can read novels on APP and web pages.
The Internet has incubated a number of high-quality platforms, and these platforms have attracted high-quality authors to create. Readers who like to read story novels can see all kinds of favorite novels on their favorite platforms.
《Zhiyin》
Magazines such as "Zhiyin" and "Story Club" are slightly weaker than the Internet platform in terms of output content and output timeliness. High-quality creators will also follow the pace of the times, "vote with their feet", and find new platforms to show themselves.
Once upon a time, many readers were attracted by tear-jerking passages such as Liang Xiaosheng on "The Reader" and analysis such as finance, and read them like Mu Ganlu, which was very "thirst-quenching". At present, the platform that high-quality creators can choose to cooperate with is no longer so limited as the magazine, and the stage for development is increasing, and the magazine that does not advance and retreat with the times will naturally not be the "paradise" of the creator.
"Reader", "Zhiyin" and "Story Club" originally relied on content creation to "make a fortune", and in the era when China's development was not yet developed, such content output was very marketable.
But the torrent of the times rolled forward, these magazines did not keep up with the trend of the times, the original gathering of a group of high-quality creators have been diverted to the Internet creation platform, there is no reserve of high-quality creators, the natural output of content is "disliked" by the times.
"Story Club"
<h1>Readers become "picky" because there is no harm in not comparing</h1>
It is undeniable that "Reader" is also actively in line with the trend of the times and aims at various groups. "Reader" is subdivided into multiple versions such as the college student version and the rural version. The key is that the content of "Reader" is a bit superficial, and it is difficult to achieve the purpose of reading to expand the horizon.
For students, reading "Reader" may play a role in increasing the amount of reading, and it is helpful for them to improve their basic sense of language and writing ability. But this is limited to learners at the middle and high school levels.
Entering the undergraduate study stage, life enters the stage of professional learning. Especially for students studying humanities and social sciences, more basic homework of "professional learning" should be done, and the level of "Reader" is slightly lower.
To obtain humanistic and social information, more attention should be paid to academic publications, and publications such as Reader, which are full of nonsense and useless chicken soup, have obviously become inappropriate.
For office workers, because Reader is a magazine, there is a crux of congenital deficiency as a talking point. After a major event or sensitive event comes out, various self-media platforms or official media on the Internet will have "actions" in time, and the hot content of the articles formed will not only catch people's attention, but also directly hit people's hearts.
Moreover, Internet articles are very time-sensitive, and when everyone is in the hot search, if you are still waiting for weekly, semi-monthly or January magazines such as "Reader", you will appear to be lagging behind. Hot news and hot comments have long become the talk of the Internet and after dinner. When I saw a similar article in Reader, I was no longer interested, because this kind of news was already cold.
"Zhiyin" and "Story Club" are the favorites of many "young readers" who are not familiar with the world, in which all kinds of truth, goodness and beauty, good people are good, bad people will have stories of bad news, just like a clear stream, bringing the joy of reading, looking at it is happy. Because the stories in real-life stories rarely happen around you, you can experience it from reading, which is also a kind of enjoyment.
But when you grow up, you will find that values are formed in various real-world blows. If you are like a knight, pinning the year's magazine bounds to your waist and taking it out to beat yourself chicken blood, it is completely useless.
Because the "theory" in the magazine cannot heal the pain of reality at all. To deceive oneself into looking at some "great social harmony" is to be irresponsible to oneself. Some of the points in the article are even ridiculous in the face of reality, and only when children play with the family can they have such a thing.
"Reader", "Zhiyin", and "Story Club" have not been upgraded according to the needs of the age group, and some "primary school students" like to read articles and information. For readers who grow up, these magazines can only be the beauty of memory, and when they are turned over in reality, they can only feel that they are full of absurd articles and foolish IQ articles.
<h1>Only reprinted the title party, forgetting that the point of view is very important</h1>
In the era of fast food, the title party turned out to be a big market. In the process of development, magazines such as "Reader" and "Zhiyin" have also fallen into the "misunderstanding" of the headline party. This makes the magazine articles unassuming. As we all know, in addition to the eye-catching title of an article, while conveying information, the point of view is also important.
Magazines such as Reader and Zhiyin are not strict in controlling the quality of articles, resulting in the loss of readers. Articles on the Internet platform directly hit the psychology of readers to market content products.
If the Internet platform produces explosive articles, it will bring tangible returns. This orientation guides the creators to sharpen their heads to create "explosive articles" that meet the readers' favorites. All kinds of articles with characteristics and opinions have blossomed on the Internet platform.
Magazines such as "Reader" and "Zhiyin" only learn the skin of fine articles, attract readers with titles, and the level of content creation is not high, and many contents do not have unique views. Drawing the tiger anti-dog in this way has pulled down the magazines that are not of high quality, and for a long time, the reader's feelings have only left a shoddy impression.
<h1>The transformation seems to be a bit lame, pushing the reader farther and farther away</h1>
The biggest difference between magazines and online platforms is that magazines are unilaterally output, and readers will continue to have the desire to buy the next journal if they accept and like them, in order to dig up another piece of "treasure" information, knowledge, and opinions.
If the reader has something to say, but it is a magazine after all, due to the lack of interaction, there is no in-depth discussion between the reader and the creator. If the content of the two consecutive issues does not meet the psychological expectations, I believe that at the moment of many choices, many readers will give up reading.
Creators and readers need to interact. Magazines may still retain the link of letters from readers, but nowadays people are not accustomed to using letters to pass on the presence or absence, and such a link setting is useless.
Web platform
The online media provides such a platform, readers can freely leave comments and comments under the article. For creators, this is not only the inspiration for creation, but also the opportunity to make progress in the face of criticism, opinions and suggestions. Magazine creators have fewer opportunities to create content than Internet platform authors.
The editors of magazines such as "Reader", "Zhiyin", and "Story Club" have fallen into the strange circle of network segments turning around and copying them by Zhihu and Baidu. In order to maintain the originality requirements, the publication will be copied in a makeover, but the traces are still very heavy, and the quality of the content produced is not guaranteed.
Readers open "Readers", "Zhiyin", "Story Club" and other magazines, there is always a strange sense of déjà vu, read carefully, it turns out where the original work was "stolen".
magazine
Readers need to spend money to buy magazines, although the price of these magazines is not high, but buying back such reading content that is not equal to the price is like a kind of "nest fire" that has been charged an IQ tax. It is also reasonable to issue such magazines with absurd and anti-intellectual complaints.
In the context of the changing times, the needs of readers, and the diversification of reading choices, readers, Zhiyin, and Story Club magazines feel good about themselves, and do not closely follow the big rivers and rivers of the development of the times, and the phenomenon of "drowning" is inevitable.