In the hot summer, how to escape the heat has become a topic that everyone cannot avoid.
After a day of intense heat, a bottle of cold Coke will make you feel refreshed from the inside out.
So, have you ever wondered how Coca-Cola, which can be seen everywhere in the streets, developed to today?
On May 8, 1886, Coke was born in Atlanta, Georgia, UNITED States, and invented by a pharmacist, John Pemberton. On May 8, 1886, he wanted to invent a drink, a beverage that many people who needed to supplement their nutrition would like to drink. That day, he was stirring the finished drink, found that it has a refreshing, calming effect and headache relief effect, he added this liquid to the syrup and water, and then added ice cubes, he tasted, the taste is great, but when pouring the second cup, the assistant accidentally added soda (carbon dioxide + water) This time it tastes better, partner Frank M. Robinson from the two components of the syrup, inspired the naming inspiration, These two ingredients are the leaves of coca and the fruit of Kola, and Robinson changed Kola's K to C in order to be uniform, and then added a horizontal line between the two words, so That Coca-Cola was born, and the first Coca-Cola sold for five cents.
The cola recipe at the beginning was very different from the current cola recipe. Today's cola mainly makes you happy through sugar and caffeine. Sugar stimulates the brain to secrete dopamine, and caffeine will excite you. At that time, the ingredients of cola were alcohol and cocaine. Perhaps everyone may be unfamiliar with the name cocaine, then it has a more widely known name - cocaine. However, cola is not a drug because the cocaine content is extremely low, and in 1906, Coca-Cola officially removed cocaine from the formula.
Not only that, but today's Coke appeared in front of us as a common carbonated drink in daily life, and in the beginning of its introduction, it was used as a medicine to help relieve symptoms. The cola effects advertised at the time included treating headaches, morphine addiction, poor binding, mental retardation, and even impotence. It's hard to see the shadow of Coke in it now.
It is said that the taste of Coke at the beginning was difficult to compliment, so his sales can be imagined, and in the first year of opening, he only sold 400 bottles of Coke. But soon, it ushered in its first turnaround.
Soon after, John Pemberton's area introduced Prohibition, forcing him to change the original recipe and introduce a non-alcoholic version of Coke to be sold in pharmacies. Pemberton also began to advertise the potion he invented. People who did not have alcohol available turned their attention to this new type of beverage, and under the blessing of various conditions, the sales of Coke began to gradually rise.
In 1887, Pemberton sold a portion of his stake to Asa Kandler, and in 1889 the full transfer was completed. After that, Asa Kandler officially established the Coca-Cola Company, and an international giant across countries and continents was born in the future.
Asa Kandler, who acquired The Coca-Cola Company, improved Coca-Cola on the basis of the original. In 1899, Coca-Cola was first sold in straight-leg glass bottle packaging to solve the problem that Coke was now made from a soda machine, sold by cup, and was not easy to carry.
In 1915, Alexander Samirson of the American Root Glass Company designed a unique curved bottle for Coca-Cola, inspired by the shape and outline of cocoa beans, so we can see the current glass bottle of Coca-Cola, in order to commemorate the company's birthplace of Georgia, Coca-Cola specially chose "Georgia green" as the color of the glass bottle.
Coca-Cola arc bottles were officially mass-produced in 1916, and today they are the most recognized packaging bottles in the world, and this unique design has long been inseparable from Coca-Cola.
Under asa Kandler's leadership, the Coca-Cola Company's performance is booming. In 1894, the Coca-Cola Company opened its first factory outside its headquarters in Dallas, Texas, and in 1895 it also established production facilities in Chicago and Los Angeles. In 1919, asa Kandler's children sold the Coca-Cola Company for $25 million.
With the development of the world pattern, Coca-Cola has also spread to the rest of the world with the influence of the United States.
In 1935, in order to open up the Chinese market, Coca-Cola offered a reward of $100 and asked the world for a translated name. Finally, professor Jiang Yi (1903-1977), who was teaching in London at the time, came out on top, and coca-cola has since had its Chinese name: Coca-Cola. Chinese Coca-Cola is the only one of all the translated names in the world that has an actual meaning on the basis of transliteration. With the name, coupled with the promotion of movie stars at the time, Coca-Cola's sales in China soon turned to decline and swept the country. Coca-Cola became the standard for upstream people at the time.
However, Coke's development in China has not been smooth.
In 1950, with the evacuation of the U.S. Embassy, Coca-Cola also withdrew from the Chinese mainland market. In the 30 years since then, there has never been such a drink that tastes a bit like Chinese medicine on the mainland market.
On December 19, 1978, the day after China and the United States announced the establishment of formal diplomatic relations, The Coca-Cola Company officially announced its return to China in the United States and signed an agreement with the China Grain and Oil Import and Export Corporation. According to the agreement, Coca-Cola's first bottling plant in Chinese mainland, with the Chinese side providing the plant, and Coca-Cola donating an advanced production line.
During World War II, General Eisenhower "placed orders" through secret telegrams, asking for Coca-Cola for the U.S. military to boost morale. Coca-Cola does not hesitate to work hard, sending "takeaway" all over the world, no matter which location the US military is in the world, as long as 5 cents, the STATIONED US troops can buy Coca-Cola. Refreshing drinks not only alleviate the pain of war, but also become the SUS to their hometown.
Coca-Cola also followed the footsteps of the US military in World War II and traveled all over the world.
In 1985, for the "welfare" of astronauts, Coca-Cola spent $2.5 million to develop the geek fan space tank, which was successfully tested on the space shuttle "Discoverer", becoming the first soft drink to drink in outer space.
And now, whether it is a party or a barbecue supper, it is easy to find a familiar red figure, which has long been integrated into the life of modern young people, and the attitude of young people has also injected new connotation and vitality into Coke.
The success of Coca-Cola is inseparable from successful marketing.
In 1900, Coca-Cola first launched a star spokesperson, the famous actor Hilda Clark.
The most classic marketing of Coca-Cola is Santa Claus, and this successful marketing has even affected the whole world.
In 1931, Coca-Cola invited an illustrator to design a Christmas poster, the new shape of Santa Claus red, white beard, smile, quickly became the United States of the people love beans, with a strong marketing offensive, "Coca-Cola version" Santa Claus gradually fixed in people's minds, and passed down to this day, is one of the most familiar IP of the earth.
Before this, Santa Claus has long been lost in the rivers of history.
Among the Coca-Cola brand assets, the most legendary is the mysterious recipe that has been kept as a top secret of Coca-Cola. In 1925, Candler's son Robert Woodruff stored the world's only recipe in the safe of the Sun Trust Bank, which was put away for 86 years, until 2011, it was transferred to a 3-meter-high safe at the Coca-Cola Global Headquarters Museum in Atlanta, USA, and people who came to the museum would first be monitored by 16 high-definition cameras covering 360 degrees, and details such as height, gender, skin color, and clothing could be recorded before they could approach this safe.
To this day, word of mouth tells that there are only three people in the world who have really mastered the mysterious recipe, whose identities are absolutely confidential, and who will never divulge a third of their hands to anyone else. Coca-Cola also strictly requires that these three people cannot appear at the same time and in the same place, and cannot take the same car, train, or plane to prevent terrible accidents and lead to the loss of top-secret information.
Today, Coca-Cola has grown into a giant enterprise, and it is also tied to the United States and has become an important representative of American pop culture. A potion that was inconspicuous in the past, grew up to be a giant that called the wind and rain in the world market, and it was accompanied by advertising and publicity, and it also became the growing memory of a generation.