A bottle of soda is a city, and every veteran soda has a unique "vapor smell" of a city.
Commissary, electric fan, tape recorder, iced Tianfu Coke... This is the childhood memory of a generation, for many Chongqing people after the 70s and 80s, Tianfu Coke is engraved in the DNA, contracting the happiness of the whole summer. Tianfu Coke has experienced glory and silence, and since its comeback in 2016, it has been accumulating strength and exploring new directions.
Our own herbal cola
Whether it was before or now, Coke has always been the "happiness" of young people, whether it is playing football, playing games, or listening to music, reading books, twisting the bottle cap, pulling a sound, lifting the bottle, ton ton ton, the whole person is full of vitality, the bottle is not filled with "soda", is our youth and enthusiasm.
The rise of the national tide, the rise of domestic goods, the emergence of the Z era, the "national tide" has become a new popular culture, the essence of the national tide, is the rebirth of localization, is a symbol of cultural self-confidence. Decades of wind and rain, Tianfu Coke has grown up with the country, and its taste is the taste of historical precipitation, developing towards the trend of "rejuvenation".
2021 is the first year of the Tianfu Coke brand, which is a key opportunity for Tianfu Coke. Tianfu Coke products have been renewed and upgraded, in addition to the comprehensive renewal of product packaging, two new products have also been launched, one is Tianfu Coke Herbal Enhancement, and the other is Bluebird Orange Juice Soda.
How does Tianfu Coke transform its "appearance"?
Packaging, the importance of FMCG products is self-evident, many brands are in the product packaging "hard work", "hard work", Tianfu Coke is no exception.
For the impression of Tianfu Coke, most people's first reaction is "the glass bottle when they were young", in fact, in addition to the glass bottle packaging, Tianfu Coke has other diversified packaging. In order to attract Z era and make yourself look more "vibrant", this year, Tianfu Coke has completely renewed its packaging.
(Tianfu Coke classic glass bottle)
Tianfu Coke classic is different from the previous all-red packaging, with white and red as the main colors, the packaging is simple and atmospheric, the bottle body changes from "thin" to "fat", the taste is consistent with the Tianfu Coke classic glass bottle, and the bubble feeling is full. At the same time, a mini cola was also launched, which is small and exquisite.
(Tianfu Coke 550 ml PET)
(Tianfu Cola 268 ml PET)
Tianfu Coke new products and new trends
In addition to the transformation of Tianfu Coke in the "appearance", it has also launched two new products, one is Tianfu Coke Herbal Enhanced Type, and the other is BlueBird Orange Juice Soda.
Visually, the Tianfu Cola Herbal Enhanced Type is based on red, white and black, inheriting the classic vision. The bottle is printed with the words "Tianfu Coke", and when it comes to the four words of Tianfu Coke, I have to mention its origin:
In 1981, the four characters of "Tianfu Coke" were written by the famous calligrapher and painter Mr. Zhou Boxi, known as "Zhou Monkey", whose pen is vigorous and powerful, reflecting the profound foundation of Chinese calligraphy art, and at the same time showing the world that Tianfu Coke is an important national complex that Chinese its own Coke.
(Tianfu Coke Herbs Enhance Classic Vision)
Tianfu Cola herb enhanced type, increased the concentration of herb pulp, restored the taste of the 80s, paid tribute to the classics, and drank more herbs, which is the childhood taste that many old Chongqing people want to drink. Tianfu Coke Herbs Enhanced Pleasant Spirit Quenching Thirst, suitable for all seasons, easy to carry, suitable for gatherings, team building, outings and other multi-scene activities.
(Tianfu Cola Herbal Enhanced Type)
The packaging of Blue Bird Orange Juice Soda is simple and stylish, contains Brazilian sunshine sweet orange, rich in a large number of vitamin A and vitamin C and beneficial elements such as carotene, restoring the true taste. The product targets young and fashionable women, suitable for petty bourgeoisie, white-collar workers, office workers gathering, team building and other activities.
(Bluebird orange juice soda)
Tianfu Coke has a new action
Tianfu Coke new decoration and new products have appeared in the 104th National Sugar and Wine Commodity Fair and the first China International Consumer Goods Fair. Relying on the herbal core and trendy packaging to shine, attracting on-site merchants and many new and old fans to punch in, dealers across the country have thrown olive branches to the national brand of Tianfu Coke, becoming the "group pet" at the exhibition.
(Spring Sugar Festival Site)
(Circumference Site)
Tianfu Cola has comprehensively upgraded its channels and promotion. Whether it is online or offline, you can see the figure of Tianfu Coke, online launched a new promotional film, offline to help "Heavy Horse Series 2021 Chongqing • June 1St Colorful Run", the title of Chongqing Drama Performance Group Soundtrack, products cover catering, supermarkets, convenience stores and other scenes. Let consumers see, buy, and truly achieve "access".
(Tianfu Coke TVC teaser poster)
Tianfu Coke adheres to the refinement of herbs at the same time, to create a national tide drink with Chinese cultural genes, and constantly open up new categories, in the future, Tianfu Coke will launch more products loved by young people to meet the personalized needs of consumers.
Inheriting the tradition on the inside and modern and trendy on the outside, this is the Tianfu Coke of "both inside and outside". A small bottle of carbonated drink has a lamentable urban memory and the memory of the times. New products and new trends, Tianfu Coke, add some herbs and some music, and experience the happiness of different YOUNG.
Note: Tianfu Coke History
In 1936, The predecessor of Tianfu Coke, Chongqing Meihua Soda Factory, was born;
In 1949, after liberation, it was renamed Chongqing Ice Factory;
In 1981, Tianfu Coke formula was born;
In 1988, Tianfu Coke's market share in China's Coke market reached 75%;
In 1994, Tianfu Coke and a foreign Coke company joint ventured, and then reduced production to "disappear" year by year;
In 2016, Tianfu Coke re-emerged as "Jianghu";
In 2019, the formula and extraction technology of Tianfu Cola herb was rated as the intangible cultural heritage of Chongqing.