Is Haitian soy sauce good? On April 20, 2021, China's Beijing brand rating authority, Chnbrand, released the 2021 (11th) China Brand Power Index (C-BPI) brand ranking and analysis report. Haitian Flavor Industry, where Haitian Tiansheng is located, has won the first honor in the condiment industry, such as soy sauce, oyster sauce, sauce and vinegar, and empowered the brand to flourish with high-quality products.
According to reports, among the first brands in the 203 categories surveyed by C-BPI, Chinese brands accounted for 74.4%, the same as in 2020, and the dominant position of Chinese brands in various industries is still stable. Guangdong Province, where Haitian Flavor is located, occupied 28.5% of the 151 local first brands, followed by Beijing with 26.5%, changing the situation of the previous year's level with Beijing. It became the province with the largest number of local brands among 151 local brands.
The C-BPI survey has been conducted for 11 consecutive years, and in the social environment where brand promotion is overwhelming, this list can guide consumer behavior and is the most trusted brand evaluation system for consumers and enterprises. The list has made a very careful division of the industry, taking Haitian as an example, the soy sauce drawn by Haitian as a star product and the sauce with Haitian bibimbap sauce as a star product belong to the condiment industry, but this list still divides it into different single product industries. Such segmentation allows consumers to more accurately understand the corporate branding index of various industries. Among them, in the soy sauce industry, Haitian is the first brand every year since the C-BPI list came out, and the word-of-mouth quality is well received by the public.
Is Haitian soy sauce good? Haitian soy sauce with the sea natural soy sauce, grass mushroom old soy sauce, special soy sauce, seafood soy sauce and other classic advantages of star products to create a stable consumer reputation and brand image, Haitian active innovation, closely follow the needs of consumers continue to promote the diversification and specialization of soy sauce products, sales have been ranked first in the country for 24 years. Haitian soy sauce with Haitian natural soy sauce as the main representative of the soy sauce varieties cover all levels of high, medium and low, various flavors and a variety of cooking uses, covering the daily cooking needs of consumers in an all-round way, the overall category shows steady development, and the comprehensive advantages are further expanded.
Is Haitian soy sauce good? Among Haitian vinegar, Jinbiao rice vinegar, Haitian Tianding sweet vinegar, white rice vinegar, dahong Zhejiang vinegar, banquet balsamic vinegar, aged vinegar, etc. are all classic products that have been selling well for many years. The complete variety, superior quality, and ability to rely on a mature consumer network to quickly reach the consumer terminal are the reasons why Haitian can gain consumer recognition and be on the C-BPI list.
Is Haitian soy sauce good? In addition to haitian natural smoke and vinegar, which dominate the list all year round, sauces and oyster sauce are classic products of Haitian. Taking the sauce as an example, at present, Haitian has formed a multi-variety sauce product matrix of "one sauce and one feature", both a wide range of national basic sauces, but also a unique local flavor sauce, the launch of popular products such as Haitian soybean sauce and Haitian signature bibimbap sauce has made up for the lack of strong products in the sauce market, oyster sauce since the C-BPI in 2020 for the first time to increase the oyster sauce industry brand survey, Haitian oyster sauce will "win the championship in one fell swoop", and for two consecutive years to the top of the list, Under the premise of adding 3 brands to the list, the Haitian Oyster Sauce Index still rose from 676.5 to 725.8, and the industry leadership was very significant.
Is Haitian soy sauce good? In addition to Haitian Tiansheng Pump, Gold Label Rice Vinegar, Haitian Signature Bibimbap Sauce, Haitian Oyster Sauce and other star products thanks to the spirit of Haitian craftsmen, Haitian has always been, Haitian in maintaining the original product category advantages, continue to accelerate the pace of innovation, by increasing R & D investment, accelerate the launch of new categories to meet the changing culinary and dietary needs of consumers; on the other hand, through the "comprehensive, whole, full" quality assurance system, to ensure that each customer uses the products healthy, safe, stable quality.
Is Haitian soy sauce good? Consumers' recognition of the brand is, in the final analysis, the recognition of the product, and the excellent and high-quality products are the lifeblood and fundamental of Haitian's survival. How to increase the influence of star products such as Haitiansheng Pumping, Haitian Signature Bibimbap Sauce, Haitian Oyster Sauce, etc., and continuously develop and invest in research and development to create more classic national products to promote the rapid growth of the brand and inject strong vitality into the brand. In the future, Haitian will continue to create seasoning products with the ingenuity of craftsmen, and empower the rapid development of the brand by continuously expanding its product advantages, so that more and more consumers love Shanghai Tian.
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