Wen | Yang Qiao of the weekly "Finance and Economics"
Editor| Lu Jia
Internet celebrity hot pot collapsed, flies flying, rats descending from the sky, all kinds of magical things have happened in the star hot pot shop.
On December 4, when Ms. Liu and her friends were eating at a popular hot pot "Tan Duck Blood" in Chuhehan Street, Wuhan, Hubei Province, a rat fell from the sky and smashed steadily on a consumer who was eating next to her. The clerk calmly swept away the rats without any explanation. Afterwards, the store manager negotiated with the smashed consumer to waive the order.
But afterwards, the video shooter, Ms. Liu, uploaded the video to the Internet and said that "the rats were still alive at that time." The store manager sent a private message to Ms. Liu to delete the video and waived the order.
The matter continued to ferment on the Internet, and on December 6, the manager of the Tan Blood Duck store said that it had never encountered such a situation and that the source of the rats was not known. "Afterwards, the table guests were given a free order, and the next day please kill the company to deal with it", and said that their store will regularly kill twice a month in winter, and the regulatory authorities have also entered the store to inspect.
On the same day, Tan Duck Blood Official Wei also issued an apology statement.
(Picture from Tan Duck Blood's official Weibo)
Tan Duck Blood and Chen He's Xianhe Zhuang are all the same pusher behind them
The full name of Tan Duck Blood Old Hot Pot is Sichuan Tangong Catering Management Co., Ltd., and the actual controller is Luo Yi.
According to the Tianyancha APP, Luo Yi also served as the legal representative of 5 companies, in addition to Tan Duck Blood Hot Pot, he is also an executive of Sichuan Zhishan Brand Management Co., Ltd. and Shanghai Yanyan Brand Management Center.
The Sichuan Zhishan Brand Management Co., Ltd., which is managed by Luo Yi, has a great deal of success and is the brand operation and management behind many well-known Internet celebrity restaurants.
Among them, zhishan brand not only operates a Tan duck blood, but also many star catering restaurants, such as Chen He's Xianhezhuang hot pot, Huang Xiaoming's Roast Jiangnan Barbecue, Guan Xiaotong's natural milk tea shop, Sun Yizhou's stove door kan brine barbecue, etc. At the same time, Zhishan also holds Chengdu Jishi Catering Management Co., Ltd., Chengdu Yaojiangnan Catering Management Co., Ltd., Chengdu Xianhezhuang Brand Management Co., Ltd., Chengdu Zhibai Catering Management Co., Ltd., and a private equity enterprise, Star Parkview (Suzhou) Private Equity Fund Management Co., Ltd.
It is worth noting that after a number of celebrity catering accidents, the Zhishan brand was obviously pushed to the front of the curtain and was known to everyone. Although Luo Yi still serves as his legal representative, in September 2021, he has withdrawn from the shareholders as an executive director and general manager, and the major shareholder and actual controller is Jiang Yi, with a shareholding ratio of 46%.
As the ultimate beneficiary of Xianhezhuang, Chen He holds 38.17% of the shares. However, Chen He's Xianhezhuang also had frequent accidents this year. In April 2021, the ceiling of a Xianhezhuang hot pot restaurant in Hangzhou fell into a hot pot, and the female customer who was eating was directly smashed and fractured, while the male customer was also burned in the face by the hot soup.
In 2019, Xianhezhuang made great strides to open stores, opening more than 700 stores in one year. Behind this is related to Sichuan Zhishan. In June of that year, Xianhezhuang Investment and Sichuan Zhishan jointly established Chengdu Xianhezhuang Brand Management Co., Ltd., holding 70% and 30% of the shares respectively. By January 2021, after the change of equity, zhishan's equity reached 51%.
In addition, Xianhezhuang and Tan Duck Blood also have similar business models, that is, "franchise system". According to media reports, Xianhezhuang needs to become a city agent in the region first, pay an agency fee of more than 2 million yuan, and then invest about 2 million yuan to open a store of more than 300 square meters. In addition to the headquarters from the operating flow, the franchised stores also need to pay 20,000 yuan of brand usage fees every year.
Behind the blessing of the star, the restaurant left a place of chicken feathers?
Among the star catering brand operations, Sichuan Zhishan is not the only company operating on behalf of the company. After having Tan Duck Blood, Xianhezhuang and other catering, many star restaurants have followed suit. The restaurant "Spicy Dou Spicy" cooperated by the host Wu Xin and Du Haitao is the operation team behind Chengdu Jincheng Time Catering Management Co., Ltd.; the operation team behind the star Angelababy's "Doujiu Hot Pot" as a partner is Chengdu Jianfeng Tang Catering Management Co., Ltd., and behind the Huofengxiang Hotpot in which Zheng Kai once participated is Huofengxiang (Ningbo) Brand Management Co., Ltd.
Wang Xing, a restaurant planner, once said in an interview with Caijing Tianxia Weekly that it has become a common phenomenon for celebrities to open franchise stores. He said that now that the fan economy is in the ascendant, celebrities can quickly gather investment and traffic by relying on their own influence and their friends in the circle. The cooperation between Sichuan Zhishan and them has precisely adapted to this demand, including the past experience of the founder of Zhishan, and has also adapted to the needs of the market and understands the way of "sucking powder".
In recent years, star catering brands have desperately created bright "human settings" to make the image look good, but this is not the case in the backcourt.
For example, Huo Fengxiang, in which Zheng Kai once participated, has become a thing of the past, and the shareholders have changed to Zhejiang Tiangang Guoli Immortal Restaurant Management Co., Ltd., holding 51% of the shares, and Huhu Shengwei (Ningbo) Brand Management Co., Ltd. holds 49% of the shares.
The company behind Huo Fengxiang no longer has Zheng Kai's stake, but there is also Zheng Kai's publicity on its official website.
In addition, on the day that Zheng Kai withdrew from the shareholders, Huo Fengxiang was also exposed to the fact that investors pulled banners to protect their rights, and the content pointed out that "Zheng Kai, the treasurer of Huo Fengxiang, cut leeks fraudulently, and investors lost their money." In August 2021, the video blogger secretly visited the kitchen of Huofengxiang and found that there were food safety problems such as the odor and deterioration of ingredients and the recycling of lettuce.
In January 2021, Chengdu Chunxi Road business district Angelababy endorsed doujiu hot pot just opened its first store in the country, less than a year, the current opening of the two doujun hot pot stores have been shown to be closed.
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