On April 26th, the "City Competition" of Lima & Passerby King "Big Power" landed in Taizhou, and the competition was held in the super factory in Taizhou.
Star players such as the 41st champion of the passer-by and the 2022 champion Bai Jing, the "Wuhan Street Ball King" Zhou Rui, and the 8-time champion of the passer-by Huang Yiming all attended the event to participate in this event, bringing wonderful competition to the fans, leading the fans and users to visit the Lima Super Factory in depth, and unlocking the mystery of the big power black technology!
Immediately electric car
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Star players organized a group to visit the factory
Lima super factory shows the secret of intelligent manufacturing of big power technology
In the passerby king stadium full of enthusiasm and passion, the must-visit electric vehicle has become a unique scenery of the event and is deeply loved by players and fans. And many star players interacted on the spot and experienced the big power electric vehicle, which gave birth to many interesting and informative famous scenes.
Under the leadership of Bai Xiaolin, director of the brand management center of Lima Automobile Industry Group, they visited the exhibition hall, Lima laboratory and automated production workshop, etc., to learn more about the development history of Lima brand, and highly recognized Lima's 20 years of continuous cultivation of power technology and empowering Chinese people to low-carbon travel.
In the R&D and intelligent manufacturing process, Lima's unique "park economy" model, high-end intelligent manufacturing system and many black technologies in the big power technology laboratory have opened the eyes of the audience on the whole network. Among them, the power grading system launched by Mama based on its own strong power technology accumulation not only makes everyone feel the deep mystery and principle of power technology, but also has a more intuitive understanding of the leading position of great power.
At the same time, the players also incarnated as product quality inspectors, actively participated in the vehicle quality inspection process, and drove star cars such as the Lima H5 third-generation voyage version and V9 Leap version on the spot, and successively experienced professional test links such as climbing, S-bend and speed bumps, so as to more intuitively feel the super performance of Lima high-power electric vehicles.
Create a unique event communication and marketing model
Build a lasting "big power" for terminal sales empowerment
Since the start of the new season of the passerby king, the popularity of the event has heated up rapidly, and this Taizhou station competition has also attracted much attention. Not only did Zhou Rui, Guo Yang, Huang Yiming, Lu Shaomin, Yang Yunlong and other popular players all participate in the competition, but Bai Jing, who is the champion player, also attended as an interactive guest, and the atmosphere continued to be high!
Under the attention of many young audiences at the scene, the players went through professional and fierce on-site basketball confrontations, and finally Huang Yiming successfully stood out from the encirclement with his superb skills and unyielding competitive spirit and won this meaningful championship, which instantly ignited the enthusiasm in the stadium and the live broadcast room, fully confirming the super high popularity of this national event.
With a unique event communication and marketing model, sports marketing is injecting new genes and growth vitality into the Lima brand. So far, the popularity of the topic of #LiLiChengwang on the Douyin platform has reached 2.9 billion+, and the popularity of related topics such as #Li&PasserbyKing has exceeded 5 billion+. And the news that Huang Yiming won the championship at the passer-by Wang Taizhou Station topped the hot search list, and the popularity of the whole network continued to explode!
In the future, Lima will join hands with Passerby King to launch 50+ offline events in many mainstream cities across the country, so that more people can participate in and feel the charm of basketball events at close range. At the same time, Lima will also let more users know and feel Lima through its unique event communication and marketing model, and then build a lasting "big power" for terminal sales in various places.