On the morning of October 16th, the 6th China International Food and Ingredients Expo (hereinafter referred to as the "Food Expo") with the theme of "Taste from the East, Baoguan Has Materials") opened in Dongguan Guangdong Modern International Exhibition Center. Dongguan, as the host, set up a 1,000-square-meter exhibition hall integrating the VI elements of Dongguan Rural Revitalization at the Food Expo, attracting 36 local food ingredient companies to participate in the exhibition and showing Guanyi cuisine to audiences around the world.
It is reported that the Dongguan exhibition hall has a total of six exhibition areas, namely the enterprise display area, the rural revitalization display area, the live broadcast area, the video broadcast area, the enterprise negotiation area and the professional promotion area. Each enterprise exhibition area will set up an independent exhibit display area to publicize the products and culture of the enterprise through various forms such as graphic display boards and videos to meet the display needs of exhibitors. There are more than 300 kinds of exhibits, focusing on the new technologies, new products, new brands and new achievements of Dongguan's food and ingredients industry, enhancing the brand competitiveness and influence of Dongguan agricultural products and food enterprises, and building an international platform for information, technology and trade cooperation for enterprises.
On the booth of dongguan map outline, various products of local enterprises were placed.
Fusion innovation, eat new tastes
Lychee mooncakes, lychee cookies, black garlic sausages, sugar-free lollipops, grains of milk crisp... Walking into the Dongguan exhibition hall, it is refreshing, and food and modern people's consumption habits collide here to create a new spark.
"Healthy snacks have gradually become a new trend in consumption, and Xu Fuji has made a lot of innovations this year to provide consumers with healthier and younger products." Lu Ying, director of government affairs of Xu Fuji, told reporters, "Xu Fuji brought newly developed products at this food expo. For example, in line with the consumption trend, we have developed the well-known sachima and pineapple crisp into a 30% sugar reduction and a pineapple crisp with 26% sugar reduction. In addition, the products exhibited this time also include non-fried, reduced sugar, nutritional grains and other new products, including sugar lollipops, nut sachima, grain milk crisp, etc., which are relatively healthy products. ”
Xu Fuji sales booth
Yihao Agriculture, which processes lychees, has made new attempts at traditional agricultural products, adding cookies and snowflake puff pastries that young people like to lychees, turning them into popular products. The relevant person in charge of Yihao Agriculture introduced, "This lychee cookie is the main product of this year's Food Expo, which combines the consumption trend with Dongguan lychee, pure handmade, and is loved by many young people." ”
Build bridges with exhibitions and sell goods to promote publicity
"As a local enterprise that has developed with Dongguan all the way, the food expo held at the doorstep of the home is facing guests from all over the country, and we also show them the image of dongguan local enterprises as representatives." Huang Chengteng, brand manager of Dongguan Suifeng Grain Group, told reporters. Rooted in the "first town of grain and oil logistics processing in China" in Mayong Town, Dongguan City, Dongguan Suifeng Grain Group (hereinafter referred to as "Suifeng Group"), has been an old friend of the Food Expo for more than 20 years. SuiFeng Group, which has been participating in the Food Expo in the past, brought its brand Sui JiaFeng's retail small package series of flour at this food expo, which is also the first public appearance of the series.
Huang Chengteng, brand manager of Suifeng Group, was interviewed by reporters.
"The exhibitors of the Food Expo cover various industry categories, contain huge business opportunities, and create a great platform for enterprises to expand." Huang Chengteng said frankly, "We hope to create an opportunity for in-depth communication with new and old customers through this food expo, bring our new brands and product series to the market, and let more people like us." ”
Liang Xiaowei, a food salesman at Qifeng, introduced Qifeng sausages to the audience.
As a specialty of Dongguan, Qifeng Food also hopes to use the platform of the Food Expo to promote products. "We are all doing Sausage, Bacon, Duck and other flavors with Dongguan characteristics, and the resulting bacon flavor is more Cantonese." Liang Xiaowei, a food salesman at Qifeng, introduced, "We look forward to carrying forward our products at the Food Expo and letting more people know About Dongguan's special sausages." ”
【Written by】He Qiying Shimei
【Photo】 He Qiying
【Author】 He Qiying, Shi Mei
【Source】 Southern Press Media Group South + client
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