Please endorse, it seems to have become a primary choice for products to expand their visibility. Spokespersons, please star is the first choice for businesses with a good budget. Celebrities, with their own traffic, with their own fans purchasing power. A little concession of welfare, a little sincerity in advertising, there are a large number of fans to buy it.
Celebrity endorsement products, from clothing, gradually expanded to various fields - electronics, makeup, food and so on. This year, it may be affected by the epidemic. The automotive field, which has always had little endorsement, has also selected a group of heavyweight or vague spokespersons, some of which use the charm of the stars themselves to broaden their brand connotations, while some are purely leeks.
Here, the car generation pool is not happy, over there, there are also new people in the wine generation field. This time, we want to take stock of the spokesperson of the wine.
Liquor
Liquor endorsement has always been dominated by middle-aged male stars. This is related to the consumers of liquor.
Xijiu endorsement Chen Daoming.
Chen Daoming, there is no doubt, an actor of the acting school, and his elegant temperament is very prominent.
Hengshui old Bai Gan, Hu Jun. Hu Jun's tough guy temperament is very much in line with the advertising words.
Zhijiang wine, Sun Honglei.
Ge You, Moutai Platinum Sauce Wine.
Jian Nanchun, Feng Xiaogang, Li Youbin.
Wang Gang, Niulan Mountain.
The spokesperson of Yanghe No. 1 is a bit unexpected, he is a Hong Kong star Chen Weiting, it is estimated that Chen Weiting's fans are not very clear that he has also endorsed this.
In addition, Zhang Ziyi, Huang Shengyi, Haiqing, and women's volleyball coach Lang Ping also endorsed baijiu.
beer
Beer has a wider audience and is more inclined to young stars when it comes to choosing spokespeople.
Chen Weiting, spokesperson of Budweiser Xinlan; Xiao Zhan, spokesperson of Budweiss.
Li Yuchun, Huang Zitao, Liu Xianhua, New Pants Band, and GAI Zhou Yan have successively become the spokespersons of Lebao Beer.
Hua Chenyu, spokesperson of Tsingtao Beer.
Sun Honglei, Harbin Beer, Chen Guanxi, Chief Creative Officer of Harbin Beer.
Wang Jiaer, spokesperson for Snowflake Beer. This! It was the sponsor and spokesperson of "Street Dance" who were present.
Wang Yibo, spokesperson of Yanjing Beer.
Zhang Zhen, Heineken Beer.
Corona's current endorsement, Dunn. As a young actor, Deng Lun's endorsement resources have been red all the way.
Beer has been or is now a spokesperson, there are too many, here will not be listed.
Cocktail (prepared wine)
Cocktail as a new wine, the beginning of Zhou Xun opened a door of endorsement for Rui Ao, and in various film and television dramas to brush the sense of existence, it really made it a fire. Yang Yang, Guo Caijie, and Deng Lun also spoke for their products, and today's spokesperson is replaced by Zhou Dongyu.
Foreign wine
Unlike others, foreign wine is highly priced and the audience is slightly picky. In the impression, Jacky Cheung is the correct way to open the spokesperson of foreign wine (Jacky Cheung is the spokesperson of Matte's whisky).
However, the rise of traffic stars has made foreign wine endorsements younger.
Li Yuchun, Hennessy vs. OP spokesperson. Li Yuchun, the originator of the draft, with her unique neutral style and good results in the fields of music and film and television, made her sit firmly in the top spot of the first sister of the draft. The pleasant cooperation with LV also allowed her to successfully win the Hennessy Liquor endorsement.
Zhang Yixing, Spokesperson for Ballantine Whisky. Zhang Yixing, as one of the members of EXO, returned to China to develop from the original unsung to the current rising star, not long ago, the veteran whisky Ballantine officially announced him as a global brand spokesperson.
Wu Yifan, endorsed by Chivas.