Dream Settling Chen Chaoqiong Photo
There is also a day that people have been waiting for the long-awaited "May Day" holiday, do you want to go to where to play? In Tongliang, Chongqing, the "singing" and playing night activity of Anju Ancient City will debut during the "May Day" holiday, attracting the attention of many music lovers. How did this ancient city, which traveled through thousands of years, come to terms with music? How can Anju Ancient City be further developed through the IP of music? Recently, the reporter interviewed Hu Jian, general manager of Chongqing Anju Ancient City Huaxia Cultural Tourism Development Co., Ltd., and listened to him tell the story of the future development of Anju Ancient City.
"May Day" to go to an apartment to experience "singing" to play the night
Upstream News: Please introduce to us what are the highlights of the "singing" and playing night activities in Anju Ancient City during the "May Day" period?
Hu Jian: As an important part of the 2021 Chongqing Tongliang Yuanxiang Cultural Tourism Week, this "singing" and playing night activity in an ancient city has received the guidance of the Cultural and Tourism Committee of Tongliang District, and has made a great breakthrough in the diversity, integrity and continuity of the content of the activity.
Mussel girl plays Shami
The entire "Sing" Night Activity starts at 9 a.m. every morning and lasts until 9 p.m. In the "Sing" night activity, visitors can not only experientially enjoy the traditional folk performances such as Hanlin Province Relatives, Benggu Opera Shami, Shuiyun Dragon and so on, but also have music celebrities gathered in Anju to stage the music festival for four consecutive days.
For example, there are countless "summer plays" in the Lijiang circle many years ago, there is the Cano Orchestra that listens to people's mouths with a song "The Taste of Chongqing is Too Good", there is "Li Bo and Chongqing Children" who sing the old Chongqing such as Zhongshan Fourth Road and Tushan into the song, and there is the original singer "Your Answer" that won the first place in the whole network.
In addition to the carnival brought by music celebrities, the "singing" and playing night activity in Anju Ancient City also arranged a variety of play projects such as hometown music + barbecue beer + crazy lottery, providing water amusement projects such as painting boats, motor boats, speed boats, kayaks, walking balls, etc., so that visitors can experience new poetry and distant places in Anju.
Bigger and stronger Anju ancient city music culture IP
Upstream News: Why did you think of combining a quaint thousand-year-old city with modern elements such as music festivals?
Hu Jian: "Good flowers don't bloom often, and good scenes don't always bloom." After leaving tonight, He Rijun will come again..." This song "He Rijun Comes Again" sung by Zhou Xuan and Teresa Teng, the lyrics are all from Liu Xue'an's hand, and Liu Xue'an is our Tongliang people. Today, in the ancient city of Anju is located the music art museum of Liu Xue'an, an important founder of Chinese national music. Not only that, the ancient city of Anju, located at the confluence of the Fujiang and Qiongjiang rivers, has been swaying in the Sichuan River since ancient times, and the elements of music have long been deeply rooted in this thousand-year-old city.
Anju Night View Photo by Wang Yonggui
Anju Ancient City "sing" play night activities are our new attempts in creating music culture IP, with the theme of "Hi Play The Original Hometown enjoy a safe home", using country music and folk music to tell the story of our ancient city, singing out the brilliant precipitation of the millennium, taking music as the carrier of landscape culture, integrating modern elements, and creating a unique music culture IP belonging to Anju Ancient City with the collision of ancient city culture and modern pop culture.
Upstream News: How to make the ancient city of Anju bigger and stronger music culture IP, and continue to create surprises for tourists?
Hu Jian: Over the past few years, Anju Ancient City has always adhered to the combination of ancient city tourism and rural tourism, giving full play to the advantages of rural tourism resources in Fujiang, Qiongjiang, Yangle Village and Xiangshan Village, and conscientiously creating a rural tourism integration industry that integrates catering, accommodation and entertainment, so that rural tourism can prosper ancient city tourism, and ancient city tourism can drive rural tourism, so that tourists are willing to come, eat well, live well, and obtain better spiritual enjoyment.
In terms of making music culture IP bigger and stronger, in addition to carrying out the "singing" and playing night activities, we are also actively docking a group of musicians with ideas, so that they can open the studio to Settle down, more deeply understand and recognize the culture of Settlement, and create more musical works with the characteristics of hometown culture. At the same time, a number of peripheral products rich in settlement elements will be developed, so that visitors can familiarize themselves with the culture of settlement from the perspective of music.
Playing the "four cards" well to promote the diversified development of the ancient city
Upstream News: How will an ancient city be planned and built in the future to maintain its ancient and eternal vitality?
Hu Jian: Anju Ancient City Huaxia Cultural Tourism Company has always adhered to the guiding ideology of "jointly grasping great protection and not engaging in large-scale development", and is committed to the protection and development of ancient cities, telling the story of ancient cities and making voices of ancient cities, and promoting the diversified development of tourism industry.
The Nineteenth National Congress of the Communist Party of China put forward the strategy of rural revitalization, which brought more hope and higher requirements to the development of the ancient city. Standing at the beginning of the "Fourteenth Five-Year Plan", we will highlight the "four cards" of dragon culture, nostalgia, ecology and red, integrate Chinese dragon culture, red culture and other characteristic cultures into scenic spots and tourism activities, strive to paint a "Fujiang Mountain Residence Map" in Anju, create the most vital dragon culture characteristics of the ancient city, and sing the "original hometown style and beautiful copper beam".
Upstream News: Anju National Wetland Park can be said to be an important example of Anju Ancient City to create a "Fujiang Landscape" of heaven and man, what are the highlights of the construction of wetland parks in this country?
Ecological settlement Photo by Tony
Hu Jian: Anju National Wetland Park is located on the edge of the Fu river, 300 meters away from the confluence of the two rivers in Qiongfu, with beautiful natural scenery and abundant water resources, and the confluence of the two rivers has formed a unique natural scenery of "two rivers and six banks", wild ducks playing, and egrets in rows. In recent years, Anju has focused on the protection and development of this wetland park, and has also successfully passed the acceptance of the national wetland park and become a national wetland park.
To say that the construction highlights, perhaps the biggest highlight is to adhere to the "ecological priority, green development" as the guide, in advance planning, scientific layout of the protection and conservation area, rational use of the area, etc., to maximize the preservation of the original ecological beauty of the wetland park, and truly realize the water clear, green shore, slope beauty.
This year's "May Day" held in the ancient city of Anju "singing" to play the night, is in the Anju National Wetland Park, but also welcome tourists and friends to feel the natural and ecological beauty outside the hustle and bustle of the city.
Upstream News - Chongqing Morning News reporter Zhang Hanxiang