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The evergreen tree in Jiaxing's cooked food industry once sold 2 million ducks a year, and now faces great challenges Today we are going to talk about another sauce duck - Wenhu sauce duck

author:Jiaxing micro-city

Jiaxing has two kinds of sauce duck is more popular, one is Lu Wen recommended sauce duck, the store is opened in the Beiliqiao area, the owner is called Huang Fusheng, Suzhou people. In the early 1930s, after recommending apprenticeships from Lu Wen in Guanqian Street, Suzhou, he took his newly married wife Cao Xiuying and both came to Jiaxing to start a business. However, by the middle of the 1980s, after Boss Huang retired, this dish could not be completely passed down. Although there is still Moon River Street now, the taste has changed.

The evergreen tree in Jiaxing's cooked food industry once sold 2 million ducks a year, and now faces great challenges Today we are going to talk about another sauce duck - Wenhu sauce duck

<h1 class="pgc-h-arrow-right" > we are going to talk about another sauce duck today, wenhu sauce duck </h1>

Wenhu sauce duck is the memory of many people, when I was a child, I could eat Wenhu sauce duck is a festival. The family entertained relatives and friends, and my father would also buy half a duck with Wenhu sauce and vegetables, and the taste is still fresh in my memory.

The evergreen tree in Jiaxing's cooked food industry once sold 2 million ducks a year, and now faces great challenges Today we are going to talk about another sauce duck - Wenhu sauce duck

Jiaxing once had a saying of "two chickens and one duck", and this duck is Wenhu sauce duck. After Lu Wen recommended Huang Boss retired, Wenhu sauce duck just filled in, which is also a coincidence.

The founder, Zhu Wenhu, is a native of Dongzha Township, graduated from junior high school, went to the countryside for more than ten years, and learned the kung fu of cooking vegetables with one hand. In 1981, at the age of 31, Zhu Wenhu returned to Dongzha to work in a township-run enterprise. However, the salary was too low, so he simply did not do it, and followed his mother to sell cooked food under the Dongzha Bridge.

After a while, Zhu Wenhu thought about selling his own sauce duck, because at that time, sauce duck was the best to sell. Jiaxing people eat duck with sauce every New Year's Festival, especially the Mid-Autumn Festival. However, at first, the taste was not good, and it was difficult to sell. So Zhu Wenhu studied everywhere, summed up the advantages of other people's homes, and with his cleverness and studiousness, it wasn't long before the sauce duck he burned was already better than other people's.

At the beginning, the cost was small, so I burned it at home and took it to the stall every day to sell. Later, when the money was earned, he simply opened a sauce duck factory and made the production of sauce duck process and scale. In this way, in the Jiaxing market at that time, Zhu Wenhu had no competitors in the field of sauce duck alone.

The evergreen tree in Jiaxing's cooked food industry once sold 2 million ducks a year, and now faces great challenges Today we are going to talk about another sauce duck - Wenhu sauce duck

After becoming famous, Zhu Wenhu also registered "Wenhu Sauce Duck" as a trademark, and also walked out of Jiaxing, opening branches in Hangzhou, Shanghai, Huzhou and Wuxi. The name of "Zhejiang's first duck" has also been played, in the 1990s, it was the most brilliant time of Wenhu sauce duck, and it could sell more than 2 million ducks a year, with sales of more than half a billion. Zhu Wenhu also became a real big boss.

In the 21st century, jiaxing people have more and more varieties on the table, and the sauce duck has gradually lost its former glory. Young people's tastes are even more varied, and traditional tastes can no longer satisfy people's mouths. Zhu Wenhu has also successively closed branches in other places, the traditional cooked food industry is not easy to do, and foreign competition is also very large.

At present, Wenhu Sauce Duck has an old factory and more than 60 stores, distributed in Jiaxing and surrounding areas, with annual sales of more than 50 million. This is already remarkable for a localized brand. Friends, have you ever eaten duck with Wenhu sauce?

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