In order to solve the business problems of member enterprises and optimize the business environment, on May 16, Zhou Haizhen, executive deputy secretary general of Hubei Chushang Federation, Zhu Changliang, president of the Food Supply Chain Service Branch of Hubei Chushang Federation, and other people visited Hubei Evergreen Maixiangyuan Catering Management Co., Ltd., a well-known hot dry noodle enterprise in Wuhan. The visit began to conduct a thorough investigation and carried out a series of activities to solve problems and improve practical results for enterprises. He was warmly received by Li Yajuan, chairman of Evergreen Maixiangyuan.
Industry exchanges to solve business problems
During the visit to the site, Chairman Li Yajuan said that the company's operation is facing the problem of failing to make full use of intensive production plants. On the one hand, as a leading enterprise of hot dry noodles, Evergreen Maixiangyuan spends a lot of money on independent research and development of standardized food production and packaging workshops, and strictly selects raw material suppliers such as COFCO to fully ensure the quality of flour production; However, on the other hand, the production line has problems such as insufficient utilization, low output, and high production costs, and enterprises urgently need to release production capacity.
In this regard, Secretary-General Zhou Haizhen said that the Hubei Chushang Federation will raise the resources of the association to fully assist enterprises. She proposed the following measures: give full play to the power of the publicity channels and platforms of the business association, refine the core selling points of packaging enterprises' products, and expose them at all levels and sectors; Give full play to the power of professional business associations to broaden corporate publicity channels, such as creating a local signature hot dry noodle festival, inviting relevant leaders and cultural celebrities to enter more food scenes, such as hotels.
It is the general trend to gather the advantageous resources of noodle enterprises, drive the development of upstream and downstream supporting breakfast industries, and create a local hot dry noodle festival in Wuhan. As the "top stream" of Wuhan's local area, how to polish this "business card" in the hearts of local people, and even "get out of the circle" with radiation explosion, and effectively help local noodle enterprises to expand their market stock will be the goal and direction of the follow-up struggle of Hubei Chushang Federation.
President Zhu Changliang said that there are outstanding problems in the company, the production capacity of the fully automatic factory has not been fully released, and the product supply channels are highly concentrated in their own stores, which requires a variety of means to expand the channels. For example, cooperate with chain restaurants and other local retail stores to make the proportion of supply channels more balanced; Follow and give full play to the advantages of the food supply chain, so that the hot dry noodle products of Evergreen Maixiangyuan go all over the country and even overseas. At the same time, it is hoped that enterprises will innovate independently in terms of operation mode and publicity methods, such as building flagship business card stores, developing innovative hot dry noodle products, and taking a multi-pronged approach to help enterprises break through the predicament.
On-site visit to experience ingenious products
Subsequently, accompanied by Chairman Li Yajuan, the delegation of the Chu Merchants Federation visited the interior of the Evergreen Maixiangyuan enterprise. The food testing and R&D center set up within the enterprise is strictly managed and has rich samples, which has been unanimously recognized by visitors.
The company's in-house smart fresh food factory is fully automated from raw materials to finished products to packaging. The whole process is contactless and safe. The delegation of the Chu Business Association had a heated discussion on the details of the operation of the factory.
The staff of the association also went to the signature store of Evergreen Maixiangyuan to experience the signature hot dry noodle products on the spot, and affirmed the high-quality noodle core and product preservation.
In the next step, Hubei Chushang Federation will continue to focus on the purpose of serving member enterprises, continue to do a good job in the follow-up chapter of accurately serving Chushang, and continue to carry forward the characteristics of "Chu".
Also participating in the event were Li Peixuan, Director of the Convention and Exhibition Department of Hubei Chushang Federation, Huang Yanning, Deputy Secretary-General of the Food Supply Chain Service Branch of Hubei Chushang Federation, Li Zhenhua, head of Wuhan Financial Holding Changmao Cold Chain Project, Xiang Dexiang, Manager of Logistics Park, Wang Gang, Deputy General Manager of Wuhan Kuantu Technology Co., Ltd., and Quan Shiqi, Secretary of General Manager.
Company Profile
Hubei Evergreen Maixiangyuan Catering Management Co., Ltd. is one of the chain brand operators of Wuhan hot dry noodles, a famous Chinese snack. In 2012, it was founded by Ms. Li Yajuan, the third-generation descendant of Cai Lin Kee Hot Dry Noodles. It is a comprehensive catering group integrating intelligent R&D and production of hot dry noodles, technical training of Chinese small catering, catering entrepreneurship consulting, supply chain centralized procurement, and fast food chain brand management. Focusing on the construction of a closed loop of hot dry noodle industry from production to sales, from training to entrepreneurship, it now has more than 1,000 employees and more than 6,000 franchisees.
After 6 years of development, the company has pioneered the perfect combination of hot dry noodles, one of the "top ten famous noodles" in the country, with unique Chinese snacks, to provide customers with convenient, nutritious and delicious breakfast food, so that every urbanite can be accompanied by the aroma of steaming noodles and sesame sauce in the morning, and start a full day.
As of 2018, the brand covers the commercial areas of more than 60 major cities across the country, and has more than 1,000 branches in Hubei 8+1 city circle, Hunan, Jiangxi, Henan, Shanxi, Sichuan, Guangzhou and other provinces, receiving more than 700,000 customers per day and selling nearly 600,000 bowls of hot dry noodles per day. With good reputation and reputation, it has become a well-known breakfast chain brand in Central China, and a cross-regional chain development brand of hot dry noodles in China.
Produced by Chushang News Center丨Please indicate the source for reprinting
Written by: Li Peixuan Editor: Yang Yi
Review: Liu Kang, Ma Xiulian
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