Text: Understand the original Chedi Cai Limei
On October 18, Hyundai Motor China Forward-looking Technology R&D Center Technology Vision was officially released in Shanghai. The official pointed out that taking this as a starting point, Hyundai Motor will continue to increase forward-looking technology research and development, continuously improve the localized research and development system, and build a comprehensive research and development layout.
Hyundai Motor China Advanced Technology R&D Center announced its technical vision
Yang Feng, Vice President of Hyundai Motor Group & General Manager of Hyundai Motor China Advanced Technology R&D Center, said, "Hyundai Motor Group invested in the establishment of this wholly-owned subsidiary, Hyundai Qianzhan Automotive Technology Development (Shanghai) Co., Ltd. This is Hyundai Motor Group's strong confidence and positive outlook for China's automotive and consumer markets, and a key step in Hyundai Motor Group's important initiatives to further expand its global forward-looking digital R&D business. ”
Yang Feng, General Manager of Hyundai Motor China Advanced Technology R&D Center
Since entering China in 2002, Hyundai Motor Group has continued to expand its business in China.
Previously, in 2013, Hyundai Motor Group established and operated the China Institute of Technology (HMTC), the group's largest overseas research center, in Yantai, Shandong Province. In 2021, Hyundai Motor Group established the China Forward-Looking Digital Research Institute in Shanghai, which is also Hyundai Motor Group's first overseas forward-looking technology R&D center, focusing on autonomous driving, intelligent cockpit, shared mobility, connected technology and electrification.
After more than 10 years of development, Hyundai Motor Group has built a three-point R&D center in Shanghai, Yantai and Chengdu to realize a comprehensive R&D layout of forward-looking technology R&D, vehicle R&D and commercial vehicle R&D, thereby accelerating the construction of a localized R&D system.
Hsu Jae-ho, Chief Technology Officer of Hyundai Motor China
Hyundai Motor China's Chief Technology Officer Xu Jaehao said that based on the concept of "In China, For China, To Global", Hyundai Motor will continue to build a technology ecosystem in China based on its forward-looking technology R&D center, and continuously promote the implementation of the "Hyundai way" strategy.
Since entering China in 2002, Hyundai Motor Group has continued to increase investment in China and established 65 legal entities.
According to the plan, Hyundai Motor China's forward-looking technology R&D center plans to open a UX Studio in Jing'an Temple in Shanghai in 2025, which will become a brand touchpoint between Hyundai Motor and Chinese users. In terms of intelligent driving, the company will focus on forward-looking research and mass production development at each stage of L2-L4. In addition, RoboTaxi has now obtained a demonstration operation license from Shanghai and will carry out demonstration operations.
By 2027, we will build a complete lineup of pure electric products dedicated to China
It is understood that Hyundai Motor is collaborating with Hyundai Motor Nanyang Research Institute in Korea and Hyundai Motor Technology and R&D Center in China to develop localized electric models for Chinese consumers, and plans to gradually launch them from next year and build a complete lineup of pure electric products dedicated to China by 2027.