Dongfeng Motor Group Co., Ltd. (hereinafter referred to as Dongfeng Motor) is a large automobile enterprise directly managed by the central government, which has been established for 55 years, and owns well-known automobile brands including Dongfeng Nissan, Dongfeng Logo, Dongfeng Honda, Dongfeng Fengshen, etc., and is one of the four major automobile groups in China.
On the eve of the 11th day, Dongfeng Motor ushered in its own historic moment, with a new VOYAH Dreamer slowly driving out of the VOYAH automobile assembly workshop in Wuhan Economic Development Zone, Dongfeng Motor's 60 million vehicle officially rolled off the assembly line, which is the second Chinese car company to enter the 60 million mark after China FAW.
55 years of unremitting self-improvement engraved the changes of China's automobile industry
In 1969, Dongfeng Motor, which shouldered the mission of "fighting the battle of turning over the automobile industry", came into being in Shiyan, Hubei. Builders from all over the motherland, in the rumbling sound of the opening cannon, opened the feat of the Chinese to build the automobile industry independently, and also lit up the "horse lantern spirit" of self-reliance and hard work.
On July 1, 1975, the first car, Dongfeng EQ240, rolled off the production line and became the "hero car" of national construction.
After the reform and opening up, Dongfeng people with extraordinary courage and wisdom, breaking through the shackles of the planned economic system, bravely breaking through the "stop construction" pass, quality pass, unsalable pass, open up new bases, expand new horizons, Dongfeng Motor rapid growth.
In the nineties, Dongfeng Motor faced the market, reform and adjustment, accelerated the pace of market-oriented transformation, and the "Dongfeng" trademark was recognized as "China's well-known trademark" by the State Administration for Industry and Commerce, so that the "east wind" of reform blew into thousands of households.
In the 21st century, especially after China's accession to the WTO, the mainland's automobile industry has developed rapidly in the process of opening up. Dongfeng Motor has reviewed the situation and successively carried out multi-level, multi-field and all-round open cooperation with multinational automobile companies such as Nissan, PSA, Honda, and Hyundai-Kia.
After 55 years of forging ahead, Dongfeng technology has become a model of national cars
In the face of the new mission given by the new era, Dongfeng Motor focuses on promoting the leap of new energy and technology, continuously deepens reforms, further builds a "4+2" business layout of independent passenger vehicles, independent commercial vehicles, parts business, financial services, Dongfeng Nissan and Dongfeng Honda, orderly lays out overseas businesses, accelerates the construction of four major product platforms for commercial vehicles, and makes concerted efforts in new energy transformation by passengers and merchants.
Dongfeng Motor firmly promotes high-level scientific and technological self-reliance and self-reliance. Realize the independent control of technologies and resources such as new energy "three electrics", electronic and electrical architecture, vehicle-grade chips, independent controllers, in-wheel motors, solid-state batteries, etc., and the newly authorized invention patents have ranked first in the enterprise industry for two consecutive years, and have focused on the layout of three platform architectures: quantum intelligence architecture, M TECH electric off-road architecture, and DSMA energy-saving architecture; Independent research and development of Mach power, Longqing power, Dongfeng hydrogen boat three major power systems.
Dongfeng Motor is determined to become a bigger and stronger national automobile brand, and has formed a brand pattern covering luxury, high-end and mainstream. The "Dongfeng Mengshi" brand for the luxury electric off-road market is committed to becoming a leader in luxury electric off-road culture and constantly refreshing the new height of national independent brands; The "Dongfeng Lantu" brand facing the high-end new energy market has successfully opened the territory of high-end smart new energy business, and has been rated as the first batch of excellent product brands in the brand-led action of central enterprises; The "Dongfeng Fengshen", "Dongfeng Yipai" and "Dongfeng Nano" brands for the mainstream market provide users with rich and perfect new energy products and run a new acceleration.
Facing the future, Dongfeng Motor adheres to scientific and technological innovation to polish the golden signboard of the Dongfeng brand, accelerates the improvement of R&D efficiency with the "1+N" R&D system, and takes multiple measures to improve the R&D efficiency of independent new energy, independent research and development of "Leap Project", commercial vehicle "Leap Project", and parts "Leap Project". In the field of electrification, we are deeply engaged in the three technical routes of hybrid, pure electric and hydrogen energy. In the field of intelligence, we will further realize the control of key core technologies in the fields of intelligent cockpit, intelligent driving, intelligent vehicle control, and intelligent ecology, and focus on autonomous vehicle-grade chips, automotive operating systems, high-level autonomous driving, etc., so as to seize the competitive highland of the "second half" of intelligence.
The all-new VOYAH Dreamer, a luxury technology MPV, was launched
As the 60 million vehicle of Dongfeng Motor off the assembly line, the all-new VOYAH Dreamer is eye-catching and highly anticipated.
The all-new VOYAH Dreamer creates a "castle of art" with Chinese luxury and elegance, which is not only in line with the contemporary spirit but also without losing the traditional cultural heritage, which is not only in line with international aesthetics but also has a unique charm with Chinese characteristics. It is the industry's first and only new energy MPV that has obtained C-NCAP five-star safety certification. With leading intelligent technology, we will build a "smart castle", providing two intelligent solutions: MEmu Cockpit + VOYAH Kunpeng Intelligent Driving, Huawei Hongmeng Cockpit + Huawei Qiankun Intelligent Driving 3.0, leading MPVs into a new era of intelligence, and providing luxurious intelligent technology and comfortable driving experience.
As a high-end smart new energy brand under Dongfeng Motor, Dongfeng VOYAH shoulders the mission of brand improvement and technological improvement entrusted by Dongfeng Motor. Since the launch of the first model of Dongfeng VOYAH in June 2021, it has sold a total of 120,000 units, becoming one of the new energy brands with the fastest product layout and the fastest overseas expansion, among which the VOYAH Dreamer has delivered more than 60,000 units, ranking first in the high-end MPV market of China's own brands.
From 1 to 60 million units, Dongfeng Motor has written a wonderful chapter in the history of the development of China's automobile industry. After 55 years of trials and hardships, Dongfeng builders have written a wonderful chapter in the history of China's automobile industry with youth, blood and sweat. After 55 years of continuous struggle, standing at a new starting point of a new journey, Dongfeng Motor has always maintained the spirit of forging ahead when Dongfeng was founded, adhered to the corporate mission of "letting cars drive dreams", adhered to the values of "quality, wisdom and harmony", polished the brand background of scientific and technological innovation, focused on promoting green energy and intelligent strategies, moved to the new and qualitative, and strived to become an "excellent technology enterprise that provides customers with high-quality automotive products and services". New contributions have been made to the great cause of national rejuvenation.
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