During the 2024 Financial Education Publicity Month, Taiping Life actively responded to the call, organized institutions at all levels under its jurisdiction to adhere to the people-centered value orientation, and actively carried out a series of special activities for consumers, such as "taking on a new mission, consumer protection at the county level" and "five entry", popularizing financial knowledge through various forms, helping grassroots people to "learn, understand, trust and use finance", and promote consumer protection work to achieve new practical results.
"Consumer Protection County Tour" to open up the "last mile" of financial education
In order to expand the coverage of financial education and effectively improve the financial literacy and risk prevention ability of the grassroots people, Taiping Life responded to the call and comprehensively carried out the special activity of "taking on a new mission and protecting the county of consumer protection", giving full play to the advantages of the grassroots service network, and focusing on the "old, young and new" groups with weak financial awareness at the county level in old revolutionary base areas, ethnic minorities, border areas, underdeveloped areas and eastern coastal areas, and carried out various and colorful publicity activities.
Picture: Taiping Life Insurance walked into Xuzhou Jiuru City Quanshan Retirement Community
Figure: Taiping Life Science popularized financial anti-fraud knowledge for delivery workers
In order to solve the problem of frequent telecom fraud cases among the elderly, teenagers and new citizens in recent years, and effectively improve their financial literacy and risk prevention awareness, Taiping Life has given extra attention to key groups such as "old, young and new". For example, the education team was organized to go into the Quanshan Pension Community in Jiuru City, Xuzhou, Jiangsu Province, and brought special lectures to the elderly in the community to strengthen their awareness of risk prevention; Visiting campuses such as West Anhui University in Lu'an, Anhui Province, and South China University of Technology in Guangdong, financial lectures and interactive games were held for young people to deepen their understanding of finance through entertaining and educational activities. Visit outlets where food delivery workers and couriers are concentrated, focusing on anti-money laundering, prevention of telecommunication network fraud and illegal fundraising.
Pictured: Taiping Life Insurance walked into the Hejiachong Revolutionary Base Area
Pictured: Taiping Life Insurance went into the Hui community to carry out anti-fraud propaganda
Geographically, Taiping Life Insurance focuses on carrying out special publicity for the "old and young sides", underdeveloped areas, and developed areas along the eastern coast. For example, he went to the Hejiachong Revolutionary Base Area in Luoshan County, Henan Province to carry out red financial education and publicity activities; Conduct special publicity lectures in ethnic minority areas such as Mongolia schools in Tongyu, Jilin Province, and Hui communities in Fujian; In the border area of the motherland, Taiping Life Insurance went to the China-North Korea border in Dandong, Liaoning Province to carry out the special action of "Financial Knowledge Without Borders, Taiping Consumer Protection County Tour", providing bilingual explanations in Chinese and Korean for merchants and consumers along the street. At the Linping Sports Center in Hangzhou, Zhejiang Province, Taiping Life Insurance held a "Financial Classroom on the Green Field" to distribute promotional materials to the audience during the Women's Super League matches; At the same time, Taiping Life Insurance also went deep into poverty-stricken counties to deliver financial knowledge to the people in Pingshan County, Yibin City, Sichuan.
Photo: Taiping Life staff on the "Goryeo Street" on the China-North Korea border
Promote financial literacy to merchants
Pictured: Taiping Life walked into the Women's Super League stadium to distribute promotional materials to the audience
In terms of form, Taiping Life has taken root at the grassroots level and actively innovated, launching a series of down-to-earth and people-friendly publicity forms such as "Village Loudspeaker", "I Deliver Taiwan Drama for the Masses", "I Brush the Wall for the Masses", and "Financial Knowledge Catches Up with the Big Collection", so as to promote financial education to go deep into the grassroots and into the mind. For example, the Anhui branch carried out radio publicity in Xiuning County, covering 14 villages in 5 towns; In Yangquan, Shanxi, Taiping Life carefully choreographed "three and a half sentences" to convey financial knowledge to local residents on the big stage; In Bo'ai County, Jiaozuo, Henan Province, propagandists carried out the activity of "I Brush the Wall for the Villagers" around the theme of "Finance for the People, Protecting Rights and Interests and Preventing Risks", so that financial knowledge can be closer to the daily life of villagers; In Bayannaoer, Inner Mongolia, Taiping Life staff carried out a "Financial Knowledge Catch-up Gathering" at the Bayun Station Farmers' Market in Linhe District, distributing financial brochures to consumers. In Hubei, Taiping Life Insurance Co., Ltd. set up a "Financial Knowledge Classroom" in Zhuaoting Village, Kongjiafang Township, Yingshan County, to teach villagers about the basic knowledge of the eight rights of financial consumers, and enhance their safety and prevention capabilities.
Picture: Taiping Life Insurance went to Bo'ai County, Jiaozuo, Henan Province to carry out the "Wall Brushing" activity
Pictured: Taiping Life Insurance in Shidanghe Village, Hekou Town, Gujiao City, Shanxi Province
Use the "village loudspeaker" to explain financial knowledge to the villagers
Carry out the "five entry" in depth and promote it to do practical things for the people
In addition to the special actions for county areas, Taiping Life has also innovatively carried out the "Five Entrances", going deep into schools, enterprises, communities, rural areas and business districts and other places with concentrated populations, to meet consumers face-to-face, heart-to-heart, understand demands, answer questions, and enhance consumers' financial literacy.
Picture: Taiping Life Insurance walked into Yichun Open University
At the Open University in Yichun City, Heilongjiang Province, Taiping Life Insurance popularized the basic knowledge of finance to the school's staff and students. At the farmers' market in Nandan County, Hechi City, Taiping Life Insurance designed easy-to-understand slogans such as "cabbage, greens, oil, and wheat vegetables, don't be used as leeks by scammers" at the vegetable stall to enhance the financial security awareness of the local Yao people in white pants. In the herdsmen's area of Hulunbier, staff members disseminated insurance knowledge and financial management skills to herders through seminars and promotional materials.
Photo: Taiping Life Insurance walks into a bazaar in Guangxi
Photo: Taiping Life Insurance walked into the Hulunbuir pastoral area of Inner Mongolia
Explore new models for resolving financial disputes and promote the normalization of consumer protection work
Improving the level of consumer protection services is not only to enhance consumers' financial literacy and risk prevention capabilities, but also to require insurance companies to continuously innovate service models and effectively solve the problems of "urgency, difficulty and longing" of the masses. On September 26, Taiping Life's first "Consumer Protection Mediation Station" in Jiangsu was officially unveiled, which is another vivid practice of Taiping Life's active construction of a large-scale consumer protection pattern. At the same time, Taiping Life has also set up an expert mediation team to provide consumers with professional insurance consultation, legal consultation and mediation services on the front line of consumer protection work, and also build a convenient and efficient dispute resolution channel for financial consumers, so as to effectively resolve conflicts before litigation and at the grassroots level.
In addition, Taiping Life took the "Financial Literacy Awareness Month" as an opportunity to deeply integrate consumer rights protection with counter services, comprehensively improve the level of counter services at the grassroots level, and promote the normalization of consumer protection work. On the one hand, we should focus on the financial service needs of silver-haired customers and create a service system for the elderly, such as setting up a "caring service window", placing reading glasses, magnifying glasses, emergency medicine kits, drinking water and other convenient items, doing a good job in guiding customer service for the elderly, and optimizing the business handling efficiency and service experience of the elderly; On the other hand, we will focus on the development of digital finance, continuously extend the service boundary through technology empowerment, and create intelligent outlets to provide consumers with a more efficient and convenient service experience.
Taiping Life is well aware that financial consumer protection is closely related to the well-being of the people, and it is a livelihood work that needs to be adhered to for a long time. In the future, Taiping Life will continue to adhere to the original aspiration and mission of "Finance for the People", fully practice the inclusiveness of financial work through more and better measures to benefit the people, solidly promote the normalization of financial consumer protection work, and escort the people's better life.