Tustin's new product: vinegar-flavored tenderloin Chinese burger adds romance to Qixi Festival
On August 5th, Tustin and the fox demon Xiaohongniang jointly launched a new product with the theme of "Continuation of the Castle" - "Vinegar Tenderloin Chinese Burger", bringing consumers a unique taste experience. At the same time, Tustin China Burger has also launched two traditional sweet plum sweet fries and plum tangerine peel drinks, further enriching the product line.
Tustin's new product "Vinegar Tenderloin Chinese Burger" is the inheritance and innovation of Chinese cuisine. Inspired by the authentic snack vinegar meat, the pork loin is selected, marinated with Yongchun balsamic vinegar and other condiments, fried until it is moderately soft and hard, and served with salad dressing and cucumber shreds, the taste is fresh, sour and fragrant, and the sweetness and sourness brought by the food are perfectly interpreted.
In addition to the new burger, Tustin also introduced traditional flavors of sweet plum red heart fries and tangerine peel drinks. Sweet plum and sweet fries perfectly combine the sweetness of sweet potatoes with the sour and salty taste of sweet plum powder, while the tangerine peel drink is Tustin's exploration of the national style drink, which cleverly combines tangerine peel and plum into the black tea base to create a unique refreshing citrus aroma.
In this Qixi joint event, Tustin not only innovated in products, but also made great efforts in packaging and peripheral design. The product packaging material is mainly pink, and the protagonist of the fox demon little matchmaker is also on the paper, and the surrounding design includes a co-branded bar, a co-branded bar, and a co-branded character stand, etc., especially the color light and shadow add a dreamy color to the IP role. This series of well-planned initiatives not only shows Tustin's continuous exploration of product innovation, but also reflects its ingenious layout in traditional festival marketing.
As the pioneer of hand-rolled and grilled Chinese burgers, Tustin has always insisted on inheriting Chinese culture with Chinese flavors. And Tustin is well aware that only cultural inheritance and innovation can truly make the brand deeply rooted in the hearts of the people. In the future, Tustin will continue to explore the unique flavors of traditional cuisine and continue to bring consumers a dining experience that not only inherits the ancient charm but also conforms to modern aesthetics.
