In recent years, the concept of home consumption is undergoing profound changes, and the pursuit of high standards of multi-dimensional factors such as health, intelligence, aesthetics, and service has made personalization, systematization, and customization the latest trend in the development of the industry. At the same time, the complexity of supply chain integration, design efficiency bottlenecks, and poor user experience are also problems that the industry needs to solve urgently. In this context, the integration and innovation in the home appliance industry has become a key path to meet the new needs of consumers and promote high-quality coordinated development.
On August 15, Shangpin Home Delivery (300616. SZ) and Eternal Asia (002183.SZ) formally signed a strategic cooperation agreement to jointly create a new ecology of home appliances in the whole case, and bring users one-stop customized solutions for home appliances in the whole house. Li Jiacong, Vice President of Shangpin Home Delivery Group and General Manager of Shangpin Home Delivery Brand, Guo Ziqian, Deputy General Manager of Shangpin Home Delivery Brand and General Manager of North District Operation Center, Min Chengwei, President of Eternal Asia Home Appliance Platform, Bian Guangxue, Senior Expert in the Home Appliance Industry, Liu Ying, Vice President of Eternal Asia Home Appliance Platform, Lan Zhenjun, General Manager of Eternal Asia Home Appliance Operation, and other leaders of both sides attended the meeting.
Strong alliance to innovate the integration of home appliances
The integration of home appliances is recognized by the industry as a certain future. The People's Daily Online Finance and Economics Research Institute also pointed out in the "Home Scene" Consumption Trend Observation Report that the consumption of household appliances is showing a trend of comprehensive integration, and consumer behavior is also showing a trend of scenario-based, one-stop, and integration. The integration of home appliances is never a simple two-way cooperation, but also involves the integration and reconstruction of the supply chain and even the beginning of business logic. From Fotile's integrated design of cabinets and appliances to the continuous iteration of Haier's smart home appliance integration model, each case is a vivid practice of home appliance integration.
As the first home furnishing brand to put forward the concept of "whole house customization", Shangpin Home Delivery has strong software technology, innovation capabilities, advanced flexible production technology, cloud computing and big data practices to provide consumers with one-stop home customization services. In recent years, through its leading exploration in the application of AI technology, it has built a differentiated core competitiveness in the AI era.
The industry's first AI design factory is a new generation of AI-driven cloud design factory developed based on the deep learning of 300,000 product libraries, 3 million house libraries and six lifestyles. On the store side, the AI design factory can fully empower designers on the sales side, help designers solve the problem of multi-category compatible design, improve design efficiency and solution quality in an all-round way, liberate marketing power, and improve service quality. On the consumer side, it can provide customers with more efficient, more accurate and more personalized whole-house design solutions, so that customers can get a customized experience of "how fast and cheap".
"Shangpin Home Delivery reconstructs the home design service process with Ai design factory, and takes the free choice mode as the core to realize the accurate implementation of the whole house integration of the whole case service," said Li Jiacong, vice president of Shangpin Home Delivery Group and general manager of Shangpin Home Delivery brand, and the strategic alliance with Eternal Asia can further enrich the expansion of the home appliance supply chain of Shangpin Home Delivery, improve channel coverage and customer service level, and realize the true integration of home appliances.
As the first listed supply chain company, Eternal Asia has profound industrial accumulation and operational capabilities. The home appliance industry innovation platform established by Eternal Asia Home Appliance Co., Ltd. is guided by the thinking of industrial chain and supply chain, and is committed to cooperating with manufacturers to create a new industrial ecosystem for win-win cooperation in China's home appliance industry. By aggregating forces and integrating resources, the home appliance industry innovation platform provides enterprises with comprehensive empowerment from connection to union, from supply chain to marketing and retail, and currently connects many well-known and innovative brands (differentiated supply chains) and TOP channel merchants at all levels across the country. In addition, Eternal Asia Home Appliances actively explores innovative models and innovative scenarios, and has in-depth market insight and experience accumulation in the construction of full-case home appliances and creative home life halls.
Min Chengwei, President of Eternal Asia Home Appliance Platform, said that with the leading edge of Shangpin Home Delivery in the whole house customization and strong digital and intelligent innovation capabilities such as software technology and AI, it can help the home appliance industry innovation platform accelerate the practice and implementation of innovation scenarios and empower retail enterprises in the full-dimensional empowerment alliance.
The strong combination of Shangpin Home Delivery and Eternal Asia has broken the boundaries of traditional home appliances and home furnishings, promoted the integration and innovation of products, and unlocked a new format of home appliances and home furnishing industry. The two parties will carry out in-depth co-construction of stores, channels and supply chains, create a new one-stop scene consumption experience of pan-home, create a new business model of cross-industry integration, and jointly create a cross-industry chain S2B2C industrial innovation ecological platform. At the same time, through the in-depth cooperation between the two, they will further expand their market share and realize the complementarity and expansion of each other's market coverage.
Focus on user needs and upgrade the full-case solution and service experience
From the demand level, consumers have higher and higher requirements for the quality of life, whether it is the decoration of new houses or the rectification of old houses and bureau reforms, consumers hope that household appliances will no longer just stack and present functions, but to meet the different needs of different life scenarios, so the unified requirements for household appliances and home styles continue to improve, hoping that each other can achieve the effect of strict fit and style unity, realize intelligent linkage and meet the overall demand planning.
By focusing on the whole scene of the front-loading market, in-depth insight into new consumer needs, giving full play to the advantageous resources of both parties, continuing to expand AI digital applications, building a full-link operation empowerment system, and jointly creating a new ecology of home appliances and home appliances, we will bring users one-stop customized service solutions for home appliances and home furnishings.
Specifically, the two parties will focus on the core of "user needs" to realize the in-depth integration of the whole chain of home customization, design, sales, installation, and after-sales of the whole house. By giving full play to its strong supply chain integration capabilities, using its self-developed full-case AI design platform and digital marketing system, it provides the best solution for the integration of whole-house home appliances, allowing users to obtain visual scenarios and a full-process butler service experience. This integrated service model of "home + home appliances" has greatly improved consumers' shopping experience and satisfied their yearning for a better life.
On the one hand, the in-depth cooperation between the two parties will provide impetus for the exploration of cross-industry integration and accelerate the implementation and promotion of new business models. Relying on Shangpin Home Delivery Home Furnishing's 20 years of service experience in the field of customized home furnishings, strong AI technology empowerment, as well as the strong supply chain strength of Eternal Asia Home Appliances in the field of consumer home appliances and the accumulation of experience in the whole case of home appliances, the integration and co-creation of the two will bring users 1+1>2 experience feelings, from the artistic aesthetics of customized home furnishings to the diversified choices of home appliances in the whole house, to achieve the harmonious symbiosis of home furnishings and home appliances, and to present users with a home environment that takes into account the use of functions and aesthetic experience.
On the other hand, the implementation of the new format will greatly shorten the service radius, and the whole house household appliances can be purchased in one stop, and the whole process of butler service will allow users to save more time, effort and worry. The AI design of Shangpin Home Delivery can realize the integrated design of the whole house home appliances in real time according to the specific needs of users, and what you see is what you get, providing users with a visual scene experience. In addition, the digital system helps users realize the one-stop closed-loop service of design, material selection, construction to after-sales, which greatly saves users' time and energy and obtains "one-stop" satisfaction.
Innovation and empowerment to accelerate the layout of new channels and new stores
In the face of declining sales, saturated tracks, fierce competition in the market environment, and increasing consumer demand, innovation and change have become a problem that the majority of home appliance retail enterprises have to face.
To this end, in recent years, relying on the business model innovation brought about by digital application innovation, Shangpin Home Delivery has continued to help the integration, symbiosis and sharing of the industrial chain, established in-depth cooperation with upstream and downstream enterprises in the pan-home furnishing industry, built a "whole house ecological alliance", and is committed to creating a win-win ecosystem. For example, the new model of whole-house customization is an important embodiment of Shangpin Home Delivery's promotion of integrated layout and the construction of a pan-home ecological alliance.
The strategic cooperation with Eternal Asia will help Shangpin Home Delivery accelerate the expansion of stores in new channels of home appliances, realize the coverage and connection of national channel providers in the home appliance industry with an innovative model, and help the innovation and transformation of cooperation channels and the upgrading of business models.
The new species of the industry jointly created by Shangpin Home Delivery and Eternal Asia Home Appliances is the transformation and upgrading of the business model centered on user needs, from the traditional selling of products to the provision of life scene solutions, helping custom home furnishing and home appliance retail enterprises to occupy an advantage in market competition and pass through a new cycle of development.
With the completion of the signing ceremony of the strategic cooperation between the two parties, the new species in the industry jointly created by the two will accelerate the landing. It is expected to realize the landing of the first batch of model stores of national home appliance retail enterprises within 3-6 months, and polish, optimize and iterate the business model and technical system to create a complete operation empowerment system including supply chain, system, terminal, training, marketing, content, and customer acquisition empowerment.
The two sides will use a one-stop customized solution + a standardized service process for home appliances in the whole case, from the 330 whole process empowerment of Shangpin Home Delivery to the standardized operation of the whole life cycle of users around user decoration scenarios and nodes, and the closed-loop franchisee capability puzzle. Provide strong marketing system support for franchisees, digitally manage goods and customer information, and achieve digital, asset-light and fast operation; AI design software support is given to make it more convenient and easier for stores to complete scheme design.
Under the dual wave of consumption upgrading and digital transformation, the cooperation between Eternal Asia Home Appliances and Shangpin Home Delivery is not only a keen insight into market trends, but also a new exploration of the future home lifestyle. This strategic cooperation has set a new benchmark for the integration and innovation and coordinated development of the entire home appliance and home furnishing industry.
Source: Provided by the company