Cultivating on the field of hope - Remembering Wang Jianfu, an outstanding rural practical talent in Jinzhong City

Wang Jianfu (first from the left) inspects the growth of millet at the Qingyangping Organic Millet Planting Base in Heyu Township, Yushe County

Purchaser of supply and marketing cooperatives, laid-off workers, leaders of agricultural entrepreneurship in Yushe County, the first batch of outstanding rural practical talents in Jinzhong City, outstanding entrepreneurs in Shanxi Province, and leaders of national science and technology to benefit farmers, over the years, his identity has been constantly changing.

He founded a cooperative and adopted the business model of "cooperative + base + farmer + poor household", through the circulation of land, radiation to drive farmers out of poverty and increase income.

He founded the company, in accordance with the development model of "company + cooperative + scientific research + base + farmer", developed five-color millet, small grain series products, and created the "Heyu" millet brand and "Yuzhou" functional food series products.

He is Wang Jianfu, chairman of Shanxi Wufu Agricultural Products Co., Ltd.

Expand the consumer market with the help of e-commerce

Walking into Shanxi Wufu Agricultural Products Co., Ltd. at No. 2 Dongzhuang Food Industrial Park, Yuntu Town, Yushe County, an automated millet processing production line is running rapidly, and the millet recovered from the hands of growers is dried, dehulled, selected, graded and packaged here and then sold to consumers across the country. Approaching New Year's Day, Wufu Company stepped up the preparation of goods, from the workshop to the logistics is busy.

"This is a new millet that was just bought from a grower this year, full of grains, processed millet, of high quality." Looking at the golden millet, Wang Jianfu introduced us to the company's "fist" products. With a natural and unique growth environment, over the past few years, Heyu millet rich in zinc and selenium elements has successively won the "Famous Trademark of Shanxi Province", "Shanxi Characteristic Agricultural Products", "Shanxi Functional Agricultural Products", "China International Agricultural Products Fair Product Gold Award", "National Agricultural Products Industry Top Ten Well-known Brands", and this year successfully passed the "Zhenpin" certification, and the popularity and recognition are getting higher and higher.

Since 2014, Wufu Company has vigorously developed e-commerce entities based on product resource advantages and brand effects. It has successively opened a Flagship Store of Tmall and a flagship store of product sales such as CCB Shanrong Business Mall on Taobao, and cooperated with major e-commerce platforms such as JD.com, with increasingly prominent brand effects and continuous hot online sales. In 2019, the company's online sales revenue exceeded more than 4.8 million yuan. This year, Wufu Company opened its own live broadcast, and online sales reached more than 1 million yuan during the "Double Eleven" period alone.

"In order to better prepare for the New Year's Day and Spring Festival, we work overtime to purchase raw materials, select the best quality millet and process it into millet, and bring the best agricultural products to consumers." Wang Jianfu told reporters, "The company has designed a variety of packaging for different consumer groups, and we hope to meet different consumer groups by improving the technical content of products and seize a larger consumer market." ”

Establishment of cooperatives Employment and poverty alleviation go hand in hand

"We have benefited from the establishment of the cooperative." As one of the first members of the cooperative, Yang Guangxiong, a 65-year-old villager in Xizhou Village, Heyu Township, Yushe County, and an employee of Shanxi Wufu Agricultural Products Co., Ltd., said, "The cooperative taught us how to grow millet by hand, guided us to develop towards specialization, and let us poor households have a stable income and live a better life every day." ”

In March 2006, Wang Jianfu, who was laid off from his post, joined hands with five villagers from surrounding villages to establish the first farmers' professional cooperative in Yushe County, the Heyu Millet Professional Cooperative, in the form of voluntary shareholding. The cooperative selects high-quality scientific research grain seeds provided by the Shanxi Academy of Agricultural Sciences, uniformly carries out the planting layout, and forms a multi-departmental joint, multi-functional and complementary scientific management planting model of "scientific research- promotion- cooperative implementation", and extensively carries out base planting to ensure that farmers increase production and income.

With the continuous development of the cooperative, in 2009, Wang Jianfu established Shanxi Wufu Agricultural Products Co., Ltd. Over the past few years, in accordance with the development model of "company + cooperative + scientific research + base + farmer", Wufu Company has vigorously promoted "order agriculture", and has driven more than 15,000 farmers to plant millet, of which 1,926 are poor households, driving the annual per capita income of poor households to increase by 11,000 yuan. Yang Guangxiong told reporters: "Since the establishment of the company, it has always given priority to hiring local poor households. At the time of acquisition, the poor households added two cents to each kilogram of grain. ”

Develop organic dry farming and take the road of modern agriculture

In June 2017, when General Secretary Xi Jinping inspected Shanxi, he pointed out that organic dry farming is a traditional technical feature of Shanxi's agriculture. It is necessary to adhere to the road of organic dryland agriculture, improve the technical system of organic dryland agriculture, and make organic dryland agriculture an important brand of modern agriculture in China.

"Since 2018, the company has implemented the demonstration of organic dry farming in millet, providing farmers with 'six unified services' of unified supply of fine seeds, unified fertilizer and water management, unified pest control, unified technical guidance, unified mechanical operations, and unified brand sales." Carry out quality improvement and efficiency improvement integrated technologies such as early spring rake rake, selection of drought-resistant varieties, formula fertilization, water-permeable mulching mulching hole sowing, increased application of selenium-rich organic fertilizer, appropriate harvesting, and mechanical threshing. By increasing the application of selenium-rich organic fertilizer, millet reaches the selenium-rich standard, and the price of millet per kilogram increases by 2 yuan compared with ordinary millet, and the mu income increases by 350 yuan. Wang Jianfu told reporters that the development of organic dryland agriculture is a turning point in the company's development, in the future, Wufu Company will be based on organic dryland agriculture, take the road of "special" and "excellent" development, and become bigger and stronger "characteristic", "functional" and "brand" agriculture.

Every morning at 7 a.m., 58-year-old Wang Jianfu has begun his day's work. Millet acquisition, production and processing, logistics and distribution... In every link, he did it himself. It is precisely because Wang Jianfu strictly demands himself and strictly controls the quality of products that he has achieved today's Heyu millet and achieved today's him. (Reporter Pei Xiaomin)