This summer, the yellow peel from Chaoshan has become a popular fruit. In Nanjing, the retail price of yellow peel was sold for 36.5 yuan a catty. Not only is the fruit itself selling well, but many milk tea brands and beverage companies have also launched yellow-skinned drinks, and the sales are also very good, and some bubble tea shops can sell more than 500 cups of takeaway alone. Yunfu City, Guangdong Province, Yunan County is the main production area of yellow skin, Modern Express reporter visited and learned that the current local purchase price has reached 25 yuan a catty, more than double the same period last year, and even exported overseas, a catty sold to 100 yuan.
Didn't see the fruit but heard its name? From milk tea to drinks, there is a yellow skin flavor
On July 30, a reporter from Modern Express visited and found that the milk tea brands that can basically be called have launched new milk tea with yellow skin flavor this year, mainly fruity tea. For example, a chain milk tea shop on Zhujiang Road, there are 4 kinds of fruit tea made from Chaoshan yellow peel, in addition to the yellow peel "solo" model, there are also Chaoshan yellow peel and white peach, golden pomelo, lemon respectively "group CP" mix and match flavors. The price of a cup is about 26 yuan, which is 1-2 yuan more expensive than other products in the store. However, in terms of sales, it is still more popular with consumers, such as this fruit tea with white peach and yellow peel flavor, with monthly sales of more than 500 cups.
Yellow skin drink
In a convenience store in Xinjiekou, the compound fruit juice drink with yellow skin flavor is displayed in a conspicuous position on the shelf, and the retail price of a bottle of 350 ml is 7.9 yuan. The current batch on the shelves has a production date of July 8. The Modern Express reporter learned that the manufacturer of this drink launched a new drink with a yellow skin flavor last summer, and there were also new fruit flavors such as bala and mandarin orange during the same period. The sales volume of the flagship store on Taobao exceeded 20,000 pieces. Hema also launched Huangpi Yunwu Green Tea, a bottle is priced at 14.9 yuan, and the App shows that there are more than 5,000 after-sales reviews. Sam's Supermarket also launched a new yellow skin drink, a box of 20 bottles, the price is about 145 yuan.
Yellow skin drink
The yellow peel fruit is more than 30 yuan per catty, and the purchase price of the origin has more than doubled
Although the sales of yellow peel related products are hot, the reporter found that in offline fruit stores, the "national degree" of yellow peel is still not as good as other common fruits, and there are not many stores that sell them. A box of seedless yellow skin on sale in Hema is 300 grams, priced at 21.9 yuan, which is converted to 36.5 yuan per catty. The A-grade seedless yellow peel on sale in Baiguoyuan is 37.5 yuan per catty.
wampee
"The green tree has been golden and drooping, and the cream is condensed and the nectar is chewed." As early as the Ming Dynasty, the poet Dong Chuance had a special description of the yellow peel fruit in "The Peel Fruit of the King of Gas". Like Bala and Mandarin, the distribution of yellow peel production areas has obvious regional characteristics, and the yellow peel sold in Nanjing mainly comes from Chaoshan area, and the raw materials of related products are also mainly from Chaoshan. There is also a saying in Guangdong, "Hungry lychees, full of yellow skin." It is reported that Yunan County, Yunfu City, Guangdong Province is the largest production area of yellow peel in the mainland.
The relevant person in charge of the Ruqiang Lychee Planting and Sales Professional Cooperative in Baozhu Town, Yunan County, told the Modern Express reporter that the local yellow peel picking has come to an end, this year, the yellow peel is selling very well, and the local purchase price is about 25 yuan a catty, compared with the average purchase price of more than 10 yuan a pound last year, it has more than doubled. "Last year, when it was the cheapest, it was sold for 7 yuan a catty, and this year's worst and cheapest are 10 yuan." Prices and sales volumes have increased compared to previous years.
She also introduced that Huangpiguo has not only become popular in China this year, but also has been popular overseas. "Sold as far as the United States, Canada, and some countries in Southeast Asia." In the past, the cheapest pound of air cold chain transportation was more than 60 yuan, and this year it was basically sold for 100 yuan a pound. ”
Small fruits produce large industries, with a total output value of 6 billion yuan
Why has the price of yellow skin increased so much this year? According to the introduction of the relevant person in charge of Ruqiang Cooperative, compared with previous years, there has been no reduction in local production this year, and the output is large and the quality is good. On the one hand, the price increase is due to the popularity of yellow peel fruit, many people come to purchase, and the price rises; On the other hand, in the past two years, yellow skin products, such as yellow skin drinks and yellow skin canned food, have developed rapidly, not only to supply local enterprises, but also to provide yellow skin to manufacturers in other provinces, and even some enterprises directly come to Yunan County to purchase.
It is understood that the planting area of Yunan yellow peel accounts for about 3/4 of the world. This year, the seedless yellow peel planting area in Yunan County is 195,000 mu, with an estimated output of 108,000 tons and a total output value of 6 billion yuan.
In July 2021, Yunan County also completed and accepted the seedless Huangpi Agricultural Industrial Park, which is a project with a total planning area of 454.7 square kilometers and a total investment of 265 million yuan. With the construction of the three major systems of seedless yellow peel production, industry and operation as the starting point, we will promote the transformation and upgrading of the whole industrial chain and form a functional layout of "one core, five districts and one belt".
Among them, the main products of the industrial park processing and logistics park are yellow peel granule, yellow peel lozenge, yellow peel enzyme and other yellow peel deep-processed medicine and food homologous products, with a daily processing capacity of 50 tons. After the project enterprises were put into operation, the total industrial output value increased from 1 billion yuan to 3 billion yuan, driving 13,500 rural households and increasing their average income by 12,500 yuan.
Modern Express/Modern + reporter Wang Yiwen/photo