Recently, the price of Fujian Pinghe grapefruit is low, with white grapefruit as low as 5-6 mao/kg and red grapefruit as low as 8 mao/kg. That price has fallen below the cost of growing grapefruit, raising industry concerns.
Grapefruit market in Jiaxing market: three red grapefruit 1.4-1.6 yuan / jin, red heart grapefruit 1.2-1.3 yuan / jin, white grapefruit 1 yuan / jin. These prices include fruit picking prices, fruit selection losses, packaging on the car, logistics and transportation costs, not to mention making money, not only grapefruit farmers to lose money, but also to do grapefruit trade also have to lose money.
In fact, Hainan's grapefruit has matured, and many merchants have rushed to Hainan to take advantage of the current market gap and occupy the market in time, so as to better earn a sum of money. Of course, Hainan grapefruit has entered the market as early as June, due to the scarcity of the market, in line with the principle of rarity, the purchase price of grapefruit has reached 12 yuan per kilogram, and it has sold 20 yuan a catty in the market.
But in just 1 month, the price of Hainan grapefruit has fallen sharply, and today's purchase price has fallen to 3 yuan, which makes many growers complain, not knowing why such a market has occurred. One of the bosses said that his family is a labor force, all count on his grapefruit to subsidize the family, and now the market has fallen sharply, and the income is also greatly reduced, although there is no loss, but the income earned is much less than in the previous period.
In fact, the high price of grapefruit in June is also due to the occupation of the market gap period, because of the promotional role of the Dragon Boat Festival, so that grapefruit is very popular in first- and second-tier cities. The stock of grapefruit in the market is not much, and only Hainan grapefruit in the country can be marketed so early, so its price rises to 12 yuan a catty is normal.
However, after July, the price of grapefruit fell sharply, even more depressed than the same period in 2019, which is actually due to the common changes in demand and supply. In July, there are more early-ripening grapefruit, and the price of grapefruit remains high, and consumers will not buy it after tasting it.
This year's fruit market is not too good, many fruit farmers are deeply troubled by slow sales, simply can not sell too good market, and Hainan grapefruit is only because of the freshness plus the Dragon Boat Festival factor, in order to have more sales, now its market demand is sluggish, its price will naturally continue to decline. If there are sales, I am afraid that grapefruit will not be so depressed.
A few years ago, the price of grapefruit was even close to 6 yuan a catty, even in the grapefruit production area, the purchase price was sold to 2 to 3 yuan a catty, such a price for fruit farmers can be described as huge profits, which stimulates the growers' desire to expand.
Grapefruit is not more than other fruits, the fruit is larger, the single body can reach up to 4 to 5 pounds, and the yield is particularly high, the yield per mu reaches 5000 to 6000 pounds, according to the calculation of the market acquisition of 2 yuan a pound at that time, the gross profit of a mu of grapefruit reaches tens of thousands of yuan, and the proper "rich fruit".
However, in recent years, the presence of grapefruit in the fruit industry has declined sharply, remember that when grapefruit was just listed last month, the purchase price of the place of origin can still be sold to 2 yuan a catty, and now in less than a month, the market has fallen.
What is worrying is that at this stage, grapefruit is being listed on a large scale, and when the national grapefruit is listed, will the market situation be worse?
The cultivation of grapefruit is all over the country, the price is so unstable, the overall output is still rising, the overall supply is oversupplied, and the production areas are harvesting early, resulting in the loss of word of mouth, and the advantages of the entire category in the fruit market are decreasing year by year.
Some insiders said that this year's grapefruit production is bumper, and the price may fall further in the later period.
From the original five or six yuan a pound, fell to the current few cents a pound, what is the reason behind it?
On the one hand, affected by climate and other factors, the listing time of grapefruit in Hainan, Guangdong, Guangxi, Fujian and Yunnan this year has not been opened, and the shipment volume in a short period of time has been large, which has reduced the price to a certain extent;
On the other hand, it is the difficulty of sales caused by the epidemic. In recent years, the annual export volume of grapefruit in China is about 170,000 tons, and now affected by the epidemic, the export freight has risen, and many grapefruit that should be exported have turned to the domestic market for sale, increasing the competition in the domestic grapefruit market.
At present, the enthusiasm of domestic consumers for grapefruit consumption still needs to be improved, grapefruit liquidity is insufficient, and some fruit retailers even found that "the public heard that our grapefruit is fujian, and they dare not buy it out of concern about the epidemic." ”
At the same time, the frequent fluctuations in grapefruit prices in recent years are also related to some "inevitable factors" - seed expansion. Statistics from the Ministry of Agriculture and Rural Affairs show that China's grapefruit production has grown rapidly since 2003, and domestic grapefruit production has exceeded 5 million tons in 2018.
And this data is still growing, according to incomplete statistics, as of 2020, the annual output of grapefruit in the country has reached 5.227 million tons, it is no exaggeration to say that the current domestic grapefruit market has moved towards supply saturation, and even overcapacity.
On the other hand, under the rapid expansion of seeds, more and more novices are pouring into the industry, the planting mode and management level are uneven, and the quality of grapefruit is also quite different. Grapefruit, which lacks branding and is of erratic quality, is often difficult to sell at a good price, and the consumer's buying experience is also affected.
Many netizens feedback that the grapefruit listed this year is unpalatable, no moisture, thick, and not sweet. This year,100 grapefruit production has been bumper, which will only lower the lower quality limit of the entire industry, and even the best varieties and fruits will be bad.
Grapefruit is a more representative fruit variety in autumn and winter, because of its large taste, sweet and sour, it has been loved by many people, especially the characteristics of not being on fire, and has become a dark horse in autumn and winter in recent years, with sales, there is naturally a market, plus the skin thickness is resistant to storage, and it is also very popular with dealers. Therefore, every season when the grapefruit is on the market, a large number of fruit distributors will be stationed in the production area to seize the acquisition share.
In the first half of this year, the price of fruit is relatively strong, when the grapefruit is just listed, the market is also going all the way up, many orchards have not yet waited for the grapefruit to be fully ripe to be ordered by the purchaser, the purchase price of three or four yuan a pound, so that the fruit farmers are also excited, but the good times are not long, with the National Day approaching, the grapefruit is listed in large quantities, the original thought that the sales volume increases the market price is better, the current production area has come from the news of low price and slow sales, the ordinary white grapefruit purchase price is one pound four or five cents, Even if the purchase price of better quality grapefruit does not exceed one yuan and one catty, in this way, the enthusiasm of merchants to purchase is still not high. People have to sigh, what happened to this year's grapefruit? What are the reasons behind the price drop?
From a large point of view, behind the decline in the price of grapefruit is the emergence of oversupply in the market. In fact, if you look closely, it is not only the price of grapefruit that has fallen sharply in recent times. Grapes, pomegranates, kiwi fruit market is not optimistic, even if the first half of the year sold to the "sky-high" apple, now have to face a continuous decline.
We all know that the high price of fruit in the first half of the year is due to the impact of the cold weather in the spring last year, and the total output of fruits has dropped sharply. And this year, although some areas have suffered from waterlogging and drought, but in general there has not been much natural disaster, whether it is the southern fruit or the northern fruit growth is still good, if there is no accident, it is another harvest year, due to the high price of fruit in the first half of the year, fruit farmers have too much expectations, the planting and cultivation investment of fruit farmers is also higher than in previous years, and the total fruit output this year is even higher than that of 2017.
As the main component of autumn and winter fruits, grapefruit will naturally be affected with the emergence of major fruits. So with the arrival of the National Day, the price of grapefruit not only did not rise, but on the contrary is still going down, merchants are bearish on the current market situation, the acquisition of storage is much less than in previous years, the original National Day before and after the end of the grapefruit acquisition, and now there are a large number of grapefruit hanging on the tree no one cares.
If the increase in production is the main reason for the decline in grapefruit this year, then the decline in quality is the main factor that induces the collapse of the market. Judging from the market feedback this year, many netizens complain that today's fruits are becoming more and more difficult to eat, kiwi fruits are tasteless, many grapes are sour, grapefruit is less than the previous sour, sweet and fragrant taste, thick skin, not to say, not sour and not sweet and some bitter. Consumers are not stupid, buy once not delicious, the next time naturally will not buy again.
Behind all this is the game of interests, some dealers in order to seize the market opportunity, the fruit has not yet matured on the market. August 15 this year came relatively early, according to the reasoning that the grapefruit will not be fully ripe until October, but in September, the market has been filled with various varieties of grapefruit, and in the season when the grapefruit should be ripe, the market is particularly deserted.
The last thing to say is that not respecting their own rice bowl, is to smash their own rice bowl, let the grapefruit pick and list in advance, although in the short term can get a good income, but this way of operation is no less than "killing chickens and eggs", to put it bluntly, it is to lift the stone and drop their feet, so it is recommended that fruit farmers do not ruin the credibility of the entire market for a little fly head profit, do a good job of branding, ensure quality, is the long-term solution.