The Hongmeng version of Jingdong APP was launched, and Liu Qiangdong made a good start

E-commerce newspaper Pro

2024-07-04 14:13Posted on the official account of Guangdong E-commerce News

The Hongmeng version of Jingdong APP is officially on the shelves

JD.com and Huawei have joined forces to usher in new achievements in HarmonyOS native applications.

Recently, Huawei announced the launch of a beta version of HarmonyOSNEXT for developers and pioneer users. Subsequently, the Hongmeng version of JD APP was officially launched, bringing users a convenient and smooth online shopping experience.

As one of the first batch of leading HarmonyOS partners, JD.com has a long-term and good cooperative relationship with Huawei. The newly launched Hongmeng version of JD APP is the product of cooperation between the two parties.

Although it's just an early adopter of the HarmonyOS native app, it already has a number of advanced features.

Among them, based on HarmonyOSNEXT's system-level AI capabilities, Pangu large model, and intent framework, the HarmonyOS JD app can understand users' explicit and higher-order intentions.

Through full-scene smart entrances such as Xiaoyi suggestions, Xiaoyi dialogues, and smart searches, the APP can also more accurately meet the personalized needs of users in different terminals or scenarios.

In addition, JD.com has launched Taro, a multi-terminal unified development solution.

With the help of the Taro solution, the HarmonyOS version of the JD APP and the JD Shopping Mini Program have achieved code unification, which greatly reduces the cost of multi-terminal development and maintenance while ensuring the performance and experience of the application.

Source: Jingdong Blackboard News public account

In fact, JD.com has been actively embracing the HarmonyOS ecosystem, thereby helping the platform lead the innovation trend of the e-commerce industry.

As early as September 2020, JD.com and Huawei signed a strategic cooperation agreement to continuously increase technology investment to explore innovative features of HarmonyOS. In 2021, JD Hongmeng mixed package was successfully put on the shelves; In 2022, JD Health and Huawei Health reached a cooperation agreement for the first time to achieve field integration and running.

Until January this year, JD.com officially launched the development of HarmonyOS native applications, based on the advantages of HarmonyOSNEXT, to create a more intelligent and comprehensive shopping experience for consumers.

In the future, JD.com will further deepen its cooperation with Huawei Hongmeng.

First of all, JD.com will help many small programs, H5, and RN businesses within the company and in the industry to quickly migrate to the HarmonyOS ecosystem.

Through functions such as HarmonyOS system-level live windows and application continuation, JD.com will also expand real-time retail application scenarios and improve the multi-scene interactive experience.

Finally, based on the HarmonyOSNEXT upgraded Xiaoyi intelligent twin, JD.com will continue to explore the new intelligent shopping experience of HarmonyOS's native applications, and jointly open up new consumption scenarios and possibilities.

JD.com accelerates the deployment of AI applications

Since the beginning of this year, JD.com has accelerated the deployment of AI applications, striving to find new impetus for business growth.

At the end of March, Liu Qiangdong began to reveal JD.com's technology strategy. He said in the all-staff letter that JD.com's mission has been upgraded to "technology-based, make life better", and emphasized that facing new dreams and futures, he believes that technology will eventually change everything.

Subsequently, JD.com immediately upgraded the AI algorithm capabilities in the hair product process, optimized the interactive interface, and launched the picture intelligent hair product function. This not only reduces the operational burden and time cost of merchants, but also provides more convenient and efficient service support for merchants.

In April, Liu Qiangdong appeared for the first time in the form of "Procurement and Sales of Dongge AI Digital Human" in the live broadcast room of Jingdong Home Appliances and Jingdong Supermarket, and officially opened the live broadcast with goods. The data shows that the live broadcast lasted less than 1 hour, with more than 20 million views, and the cumulative turnover of the entire live broadcast exceeded 50 million yuan.

Source: Jingdong APP

Thanks to JD Yunyanxi Digital Human, Liu Qiangdong's live broadcast debut opened the AIGC-style e-commerce live broadcast 3.0 era.

As a full-stack self-developed technology product of JD Cloud, Yanxi Digital Human has fully settled in JD's procurement and sales live broadcast room, serving more than 4,000 brands and helping to increase the conversion of leisure time by more than 30%.

In addition to helping the boss to "personally" live broadcast goods, JD Yunyanxi digital human also played an important role in this year's 618 activity.

During the promotion, more than 18 brands adopted the form of "President Digital Person" for live broadcasts, including Gree Dong Mingzhu, Hisense Hu Jianyong, LG Li Dongshan, Miniso Ye Guofu, Jieli Yashi Zhancheng, etc. These founders and CEOs even shouted the slogan "If you want a low price, talk directly to the president".

Among them, the digital image of Lee Dong-sun, president of LG Electronics China, has attracted strong attention from the public. During the live broadcast, Li Dongshan digital human can use Chinese to interact with consumers, and achieve a high degree of restoration of himself in appearance and voice.

This once amazed the real president! Lee Dong-sun himself said that having his own digital human is a very unique and interesting experience, which not only demonstrates LG's innovative strength, but also enables better communication with consumers.

Source: CCTV Finance

According to the data, this year, 618 JD Cloud Yanxi Digital Human has been broadcast in more than 5,000 brand live broadcast rooms, with a cumulative live broadcast duration of more than 400,000 hours, a cumulative number of viewers of more than 100 million, and an interactive frequency of more than 5 million times, driving GMV of nearly 10 billion yuan.

At present, the e-commerce field has entered the era of stock. According to CNNIC's 53rd Statistical Report on the Development of the Internet in China, as of December 2023, there are 1.092 billion Internet users in mainland China, including 915 million online shopping users.

Excluding children and the elderly, who have limited spending power, the overall growth of e-commerce users has already reached the ceiling, let alone acquiring new users.

Faced with the pressure of sluggish growth, JD.com has worked hard to explore a new path.

The specific performance is: first through the president IP drainage, then the use of digital people to improve the efficiency of live broadcasting, and finally establish a marketing mind. Perhaps, this new path can bring new increments to JD.com's e-commerce operations.

At the same time, this also means that JD Cloud Yanxi Digital Human has achieved a new milestone: the three paths of technical design, commercial implementation and operation and gameplay have all been completed.

"AI + e-commerce" has become the trend of the times

At the end of 2023, Ma Yun made a rare statement on the intranet: "The era of AI e-commerce has just begun, which is both an opportunity and a challenge. ”

Subsequently, Alibaba quickly put the idea of AI e-commerce into practice.

In March this year, the Taobao Star model revealed the true face of Lushan. This is the first self-developed large model disclosed by Taotian Group, which is mainly applicable to e-commerce and life services.

It is understood that the large model can provide merchants with intelligent services in business scenarios such as commodity copywriting, commodity merchant operation, commodity data analysis, and marketing strategies; Provide consumers with intelligent services such as life service recommendation, intelligent product search, product preference recommendation, personalized product capture, and fixed scene product recommendation.

Source: Taobao Xingchen official website

In addition to self-developed products internally, Alibaba also actively realizes external cooperation.

In June this year, the "AI Five Little Dragons" reached a cooperation with DingTalk, they are Zhipu, Baichuan, MiniMax, the Dark Side of the Moon, and Zero One Everything.

Alibaba began to show greater ambitions: to make DingTalk a collaborative office platform and application development platform that links large models and enterprise needs, so as to create a new AI super application.

In addition, Baidu, which has been stumbling all the way to e-commerce but has not improved after all, also sees AI as an opportunity to counterattack and turn over.

First of all, the strong technical foundation made Baidu decisively choose the "third route" of e-commerce development: intelligent e-commerce.

Subsequently, Baidu Optimal was officially launched, which is an intelligent e-commerce platform integrating search, push and shopping, with a variety of AI capabilities such as digital human, intelligent shopping guide, intelligent product selection, and intelligent delivery.

Source: Baidu

At the Vientiane Conference in May this year, Baidu Optimal also upgraded its value proposition to "worry-free selection" and optimized a number of smart products, such as smart shopping guides, smart broadcast stars, and global intelligent management helpers.

In the face of the sluggish growth of old kinetic energy and the sudden emergence of new kinetic energy, Baidu will find opportunities for Jedi to fight back from "AI e-commerce".

However, from an objective point of view, there are still shortcomings in the field of AI e-commerce.

Among them, the person in charge of JD Cloud Yanxi said that the experience of digital human live broadcast needs to be improved. Compared with digital humans, real anchors often have ideas, thoughts, life backgrounds, etc., and can talk to the audience for a longer time and in more depth.

For example, an anchor who brings blueberries can not only explain the deliciousness of blueberries, but also chat with the audience about the experience of growing blueberries when they were young, so as to shorten the distance with consumers.

If you want to benchmark against real anchors, digital humans based on AI technology also need to further improve their brains and integrate "emotional intelligence".

Jingdong Yanxi Digital Person Peach Source: JD Cloud

Overall, China's e-commerce industry is undergoing a qualitative change.

From JD.com's application of digital human anchors, Ali's self-developed large models, to Baidu's development of intelligent e-commerce, it can be seen that AI e-commerce has not only become an inevitable trend in the development of the industry, but also a key opportunity for reshuffling.

Therefore, major e-commerce platforms have shown a particularly firm attitude towards AI and will continue to explore mature AI e-commerce models.

Author | Wang Xiaomeng

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