In the early summer, when I walked into Shandong Liguo Lixiang Agricultural Development Group Co., Ltd., there was a hot production scene in the workshop. As a representative of Fei County's "Gui Yan" talents, Zhai Chuanlong gave up his high-paying job in Shanghai to return to his hometown to start a business, and founded the "Liguo Lixiang" platform to sell high-quality agricultural products from his hometown to all parts of the country, with annual sales exceeding 600 million yuan, and embarking on a road of "integrating resources according to local conditions, creating a characteristic brand of his hometown, and driving the masses to increase their income and get rich".
Zhai Chuanlong is a native of Zhifang Village, Zhutian Town, Fei County, and after graduating from university, he worked hard in Shanghai and earned the "first pot of gold" in his life.
In 2018, Zhai Chuanlong, who has been paying attention to the development of his hometown, returned to his hometown to establish Liguo Lixiang Fruit Industry Co., Ltd., which sells high-end fruits and hometown characteristic agricultural products through direct sales and franchise models, bringing new space for local farmers to increase their income. "Liguo Lixiang" has rapidly developed into one of the largest boutique fruit chain enterprises in Shandong Province.
He seized the golden period of online e-commerce, registered and established Zhai Xiansheng Business Co., Ltd., and took the lead in carrying out community group buying business through the Internet, providing a decent career for mothers, so that they can take care of their families and obtain benefits. With the help of the platform of "Liguo Lixiang", he developed the characteristic fruit industry and sold the characteristic high-quality agricultural products of Fei County to all parts of the country.
As a "person who understands" industrial development, Zhai Chuanlong realizes that only by continuously extending the industrial chain can small fruits bring great benefits. Zhai Chuanlong has successively established Nostalgia Food (Shandong) Co., Ltd. and Haoduo Food (Shandong) Co., Ltd. to strengthen the intensive processing of agricultural products, transform from selling fresh fruits to selling frozen pastries, continuously lengthen the industrial chain, improve the added value of products, and develop into one of the largest manufacturers of mille-feuille cakes (durian) in China.
People go to their hometowns, and their industries are created in their hometowns. Today, Zhai Chuanlong's "Liguo Lixiang" has developed into an agricultural development group integrating R&D, planting, production, processing, sales and import and export trade, with 26 workshops and more than 10 food technology R&D personnel to lead the "reform on the tip of the tongue", providing more than 400 jobs at the doorstep of the local people, and the average annual income of employees exceeds 100,000 yuan. In order to further stabilize the industrial chain, open up the supply chain, realize the cluster effect of the fruit industry, and drive more people to develop and get rich, Zhai Chuanlong plans to build a high-level blueberry planting base covering an area of more than 500 acres in Datianzhuang Township, and the first phase of the base has started construction.
"In the great era, I am fortunate to be a dreamer on the road of rural revitalization, I will actively respond to the national rural revitalization policy, give full play to the demonstration and leading role of the 'wild goose array' of 'Liguo Li Township', help the fruit industry in my hometown to flourish, and make the life of the villagers sweeter and sweeter." Zhai Chuanlong said.
Financial media reporter Zhao Zejun, Zhu Peng, correspondents, Li Guangyu, Wang Wei
Editor: Jiang Yan